CHARLOTTE, N.C., June 28, 2017 /PRNewswire/ -- 704Games and
Speedway Motorsports, Inc. (NYSE:TRK) announced Wednesday that
retail editions* of NASCAR Heat 2, the new NASCAR console
game, will include $50 off the
purchase of any ticket (certain restrictions apply**) for the
remaining 2017 and all 2018 NASCAR-sanctioned events at one of
eight SMI-owned locations across the U.S.
"We are pleased to partner with 704Games for a promotion that
rewards NASCAR gamers of all ages with the chance to experience the
thrill of NASCAR in person at Speedway Motorsport's eight great
motorsports facilities," said Mike
Burch, Speedway Motorsports, Inc.'s chief strategy officer.
"Our fans can race as their heroes in NASCAR Heat 2 and,
with this special offer, watch them perform live at our speedways
across the country."
Fans can use the offer to attend any Monster Energy NASCAR Cup
Series™, NASCAR XFINITY Series™, or NASCAR Camping World Truck
Series™ race at Atlanta Motor Speedway, Bristol Motor Speedway,
Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor
Speedway, New Hampshire Motor Speedway, Sonoma Raceway or Texas
Motor Speedway.
"The gaming space allows our fans to consume the sport on a
daily basis in an interactive way, which aids in the growth of our
audience," said Blake Davidson, vice
president of licensing and consumer products for NASCAR. "SMI
teaming up with 704Games to provide ticket discounts enforces our
goal to make the sport more accessible to new and avid fans
alike."
NASCAR Heat 2's cover was unveiled Sunday at SMI-owned
Sonoma Raceway by Kyle Busch, who
won the competition to be the game's cover athlete at the 2017
Monster Energy NASCAR All-Star Race™.
Download the NASCAR Heat 2 cover art here.
NASCAR Heat 2 will be available in the U.S. on
Sept. 12, 2017 on the
PlayStation®4 computer entertainment system, Xbox One
and Windows PC on Steam. Fans can pre-order NASCAR Heat 2
beginning July 10, 2017.
*Offer available while supplies last.
**See voucher for complete details.
About Speedway Motorsports, Inc.
Speedway Motorsports,
Inc. is a leading marketer, promoter and sponsor of motorsports
entertainment in the United
States. The Company, through its subsidiaries, owns and
operates the following premier facilities: Atlanta Motor Speedway,
Bristol Motor Speedway, Charlotte Motor Speedway, Kentucky
Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway,
Sonoma Raceway and Texas Motor Speedway. The Company provides
souvenir merchandising services through its SMI Properties
subsidiaries; manufactures and distributes smaller-scale, modified
racing cars and parts through its U.S. Legend Cars International
subsidiary; and produces and broadcasts syndicated motorsports
programming to radio stations nationwide through its Performance
Racing Network subsidiary. For more information about the company,
please visit the Speedway Motorsports website.
About 704Games
704Games is a video game publisher and
developer focused on delivering high-quality experiences on console
and mobile. 704Games, a video game licensee of NASCAR, released
their first console game, NASCAR Heat Evolution, in September 2016 on the PlayStation®4
computer entertainment system and Xbox One. NASCAR Heat Mobile, the
first authentic NASCAR mobile racing game, launched in April 2017 on iOS and Android. 704Games is
headquartered at NASCAR Plaza in Charlotte, North Carolina. For more
information, please visit www.704Games.com.
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SOURCE 704Games