NEW YORK, Aug. 21, 2014
/PRNewswire/ -- The National Association for
Multi-ethnicity in Communications (NAMIC) today announced the
winners of its Excellence in Multicultural Marketing Awards
(EMMA). Presented in conjunction with the Annual NAMIC
Conference, the awards competition recognizes outstanding marketing
efforts designed to attract and retain ethnically and culturally
diverse audiences and customers including African American, Asian,
Hispanic and LGBT market segments. Held as part of the cable
industry's Diversity Week, the 28th Annual
NAMIC Conference is scheduled for September 16-17, 2014 at the New York Marriott
Marquis. On Wednesday, September 17,
the 2014 EMMA winners will be honored at the Annual NAMIC
Conference during a special luncheon ceremony.
Recognizing the communications industry's commitment to
implementing best practices, the EMMAs highlight creative,
strategic and innovative multicultural marketing approaches. The
NAMIC Multicultural Marketing Committee, a consortium of the
industry's experts, provided guidance for the EMMA competition,
which has two award categories: Case Studies/Campaigns and
Marketing Tactics. Entries submitted in each category were judged
within two divisions: Media Content Distributors and
Networks/Industry Suppliers. Formerly categorized as "Cable
Distributors," the Media Content Distributors division was expanded
this year to allow award entries from a wider cross-section of
marketing efforts created for all facets of media and
entertainment. As a result of the expansion, a record number
110 entries were submitted for consideration.
"Expanding the awards eligibility was central to fully
supporting the efforts that brands are making to build loyalty and
remain competitive in a marketplace that is continually
diversifying," said Susan Waldman,
NAMIC's senior manager of Research and Publications. "NAMIC is
pleased by this year's overwhelming response and to have the
opportunity to bring increased recognition to the creative and
innovative achievements of marketers that are effectively
reaching multiethnic and culturally diverse consumers."
Comcast garnered a total of seven first place awards
to lead all contestants in the Media Content Distributors
division. Agencies contributing to the top awards earned by Comcast
include Burrell Communications and Grupo Gallegos with wins in three categories
each. Additionally, Comcast garnered a
seventh first place win with agency CMG Partners & M,
LLC. Content distributors earning first place honors in a
single category included Eclipse Marketing and Time
Warner Cable in conjunction with
the agency Eclipse Marketing Services, Inc.
HBO led the Networks/Industry Suppliers division with
four first place wins. Two of HBO's four awards were garnered in
collaboration with the agencies MGS Comm and HBO Internal
Creative Services. International Media
Distribution earned first place honors in three categories
including one entry in collaboration with T.D. Wang Advertising
Group, LLC. Additionally, BET Networks, ESPN
Deportes and Univision Communications, Inc., were each
awarded first place honors in two categories. BET Networks'
winning entries were in collaboration with the agencies Fabulous
Events and Go GORILLA MEDIA. ESPN Deportes' wins
were in collaboration with the agencies Flavio Alvarez and Handle Like
Eggs. Univision Communications' first place awards
were earned with the agencies Blanco-Lorenz Entertainment
Branding, Inc., and Ready Set Rocket.
NBCUniversal Hispanic Enterprises & Content, and TV
One with 135th Street Agency each earned a single
first place award to round out the leading entries in the
Networks/Suppliers division.
The Excellence in Multicultural Marketing Awards is presented in
partnership with CableFAX. In addition to being
honored at the 28th Annual NAMIC Conference, winners of
the 2014 EMMA competition will be featured in the September edition
of CableFAX: The Magazine.
For additional information regarding the 28th Annual
NAMIC Conference, contact Sandra
Girado, NAMIC's senior director of Meetings and Events at
NAMIC National, 212-594-5985. Online registration for the Annual
NAMIC Conference can be accessed by visiting
http://www.namic.com. A complete list of EMMA winners
follows.
ABOUT NAMIC
NAMIC (National Association for
Multi-ethnicity in Communications) is the premier organization
focusing on multi-ethnic diversity in the communications industry.
Founded in 1980 as a non-profit trade association, today NAMIC
comprises 2,200 professionals belonging to a network of 16 chapters
nationwide. Through initiatives that focus on education, advocacy
and empowerment, NAMIC champions equity and inclusion in the
workforce, with special attention given to ensuring that the
leadership cadres of our nation's communications industry giants
reflect the multi-ethnic richness of the populations they serve.
For more information, please visit www.namic.com and stay connected
to NAMIC on Facebook, LinkedIn, and Twitter.
MEDIA CONTACT:
Charmaine
Chapman
BTB Communications
310-882-5498 (office) / 310-902-8617 (cell)
char@btbcommunications.com
2014 NAMIC EMMA WINNERS
Media Content Distributor
Case Studies / Campaigns
FIRST PLACE
Entry Title: On a Mission
Company: Comcast
Agency: Grupo Gallegos
SECOND PLACE
Entry Title: Black History Month
Campaign
Company: AARP
Agency: Carol H. Williams Advertising
THIRD PLACE TIE
Entry Title: Internet
Essentials from Comcast
Company: Comcast
Agency: CMG Partners & M, LLC
THIRD PLACE TIE
Entry Title: Comcast Celebrates
Black History Month
Company: Comcast
Agency: Burrell Communications
Marketing Tactics
Digital
FIRST PLACE
Entry Title: Xfinity LGBT
Company: Comcast
Agency: Grupo Gallegos
Direct Mail
FIRST PLACE
Entry Title: Fall 2013 TWC Nexos Latinos
Magazine
Company: Eclipse Marketing and Time Warner Cable
Agency: Eclipse Marketing Services, Inc.
SECOND PLACE
Entry Title: Bring more Brazil home with XFINITY
Company: Comcast
Agency: MIKADO Marketing
THIRD PLACE
Entry Title: Xfinity
Company: Comcast
Agency: Grupo Gallegos
Grassroots
FIRST PLACE
Entry Title: Internet Essentials from
Comcast
Company: Comcast
Agency: CMG Partners & M, LLC
SECOND PLACE
Entry Title: Bring more Brazil home with XFINITY
Company: Comcast
Agency: MIKADO Marketing
THIRD PLACE
Entry Title: Balikbayan/Repatriate Box
Promotion
Company: Comcast
Agency: GMA Pinoy/Comcast
Print
FIRST PLACE
Entry Title: XFINITY - Unwrap the Magic
Print
Company: Comcast
Agency: Burrell Communications
Radio
FIRST PLACE
Entry Title: XFINITY - Unwrap the Magic
Radio
Company: Comcast
Agency: Burrell Communications
Social Media
FIRST PLACE
Entry Title: XFINITY CelebrateBlackTV
Scandal Party
Company: Comcast
Agency: Burrell Communications
SECOND PLACE
Entry Title: XFINITY Latino Facebook
Company: Comcast
Agency: Grupo Gallegos
THIRD PLACE
Entry Title: Toyota Hispanic Influencer
Campaign
Company: The Dream Team Agency
Television
FIRST PLACE
Entry Title: Because I Can
Company: Comcast
Agency: Grupo Gallegos
Networks & Industry Supplier
Case Studies / Campaigns
FIRST PLACE TIE
Entry Title: Allstate - Mala
Suerte
Company: NBCUniversal Hispanic Enterprises & Content
FIRST PLACE TIE
Entry Title: Dream Job - El
Reportero
Company: ESPN Deportes
Agency: Flavio Alvarez
SECOND PLACE
Entry Title: Target - #AsiFestejoYo
Company: NBCUniversal Hispanic Enterprises & Content
THIRD PLACE
Entry Title: Caribbean World Series
Company: ESPN Deportes
Agency: Flavio Alvarez, Minimo
Marketing Tactics
All Other Media
FIRST PLACE
Entry Title: HBO Game of Thrones
Mixtape
Company: HBO
SECOND PLACE
Entry Title: Xfinity
Company: Comcast
Agency: Grupo Gallegos
THIRD PLACE
Entry Title: HBO Latino Santana
Philanthropic Event
Company: HBO
Agency: EGAMI Consulting Group
Digital
FIRST PLACE TIE
Entry Title: Univision Contigo
Company: Univision Communications Inc.
Agency: Ready Set Rocket
FIRST PLACE TIE
Entry Title: HBO Latino Santana
Digital Campaign
Company: HBO
Agency: MGS Comm and HBO Internal Creative Services
SECOND PLACE TIE
Entry Title: Live Like A Star
Sweepstakes
Company: NUVOtv
SECOND PLACE TIE
Entry Title: DW (Amerika) VERIZON
FiOS GWP CAMPAIGN
Company: International Media Distribution
THIRD PLACE TIE
Entry Title: Antenna Online Marketing,
December 2013
Company: International Media Distribution
THIRD PLACE TIE
Entry Title: Myx TV I'm Asian American
And...
Company: International Media Distribution
Direct Mail
FIRST PLACE
Entry Title: Diwali Super Jumbo Mailer
Company: International Media Distribution
Agency: T.D. WANG Advertising Group, LLC
Diversity Awareness
FIRST PLACE
Entry Title: HBO Boardwalk Empire Event
Activation
Company: HBO
SECOND PLACE
Entry Title: HBO Latino Carlos Santana
Documentary
Company: HBO
Agency: MGS Comm and HBO Internal Creative Services
THIRD PLACE
Entry Title: Comcast APA Diwali Event
Company: International Media Distribution
Experimental Marketing
FIRST PLACE
Entry Title: BET Brand Pavilion BET
Experience
Company: BET Networks
Agency: Fabulous Events
SECOND PLACE
Entry Title: Myx Fusions Moscato Product
Launch
Company: MYX Fusions, LLC
Agency: 135th Street Agency
THIRD PLACE
Entry Title: Verizon FiOS Lunar New Year 2013
Company: Verizon FiOS
Agency: T.D. WANG Advertising Group
Grassroots
FIRST PLACE
Entry Title: TV One - "Love That Girl"
Company: TV One
Agency: 135th Street Agency
SECOND PLACE
Entry Title: El Senor de los Cielos
Consumer Tour
Company: Telemundo Network
THIRD PLACE
Entry Title: Comcast Russian Grassroots
Marketing
Company: International Media Distribution
Agency: CMS Studios (Execution only)
Out of Home
FIRST PLACE
Entry Title: BET HHA Lyrically OOH
Projections
Company: BET Networks
Agency: Go GORILLA MEDIA
SECOND PLACE
Entry Title: TV JAPAN AT&T U-verse billboard
Company: International Media Distribution
THIRD PLACE
Entry Title: 45th NAACP Image Awards
Company: TV One
Premium
FIRST PLACE
Entry Title: TV JAPAN Custom Origami Paper
Company: International Media Distribution
SECOND PLACE
Entry Title: IMD 2014 Calendar "Culture
in Motion"
Company: International Media Distribution
Agency: DesignRACY
THIRD PLACE
Entry Title: Larrymania S3 Premiums
Package
Company: mun2
Print
FIRST PLACE
Entry Title: Univision Portfolio Book
Company: Univision Communications Inc.
Agency: Blanco-Lorenz Entertainment Branding Inc.
SECOND PLACE
Entry Title: Manny Pacquiao Shirt Gift-with-Purchase
Company: GMA Network, Inc.
Agency: GMA International
THIRD PLACE
Entry Title: TFC Free Preview on
XFINITY
Company: International Media Distribution
Social Media
FIRST PLACE TIE
Entry Title: Diwaligram.com
Company: International Media Distribution
FIRST PLACE TIE
Entry Title: HBO Latino Santana Social
Media Campaign
Company: HBO
Agency: MGS Comm
SECOND PLACE
Entry Title: Celebrity Shout Out
Promo
Company: GMA Network, Inc.
Agency: GMA International
THIRD PLACE
Entry Title: Let's Stay Together Love
Confessionals
Company: BET Networks
Television
FIRST PLACE
Entry Title: ESPN Deportes Digital
Everywhere Campaign
Company: ESPN Deportes
Agency: Handle Like Eggs
SECOND PLACE
Entry Title: UVideos Partner Spots
Company: Univision Communications Inc.
Agency: Blanco-Lorenz Entertainment Branding Inc.
THIRD PLACE
Entry Title: Univision Esto Es UVideos
Video
Company: Univision Communications Inc.
Agency: Blanco-Lorenz Entertainment Branding Inc.
Logo - http://photos.prnewswire.com/prnh/20060705/NYW092LOGO
SOURCE NAMIC