PURCHASE, N.Y., Aug. 3, 2017 /PRNewswire/ -- Leading into
the 2017-18 winter season, Mountain Dew is excited to announce that
professional snowboarder Julia "Jules" Marino will be joining its
elite roster of professional snowboard athletes. At just
19-years-old, hailing from Westport,
Conn., Marino caught the attention of the global
snowboarding community with incredible debut appearances at the X
Games Aspen and Mountain Dew-sponsored X Games Norway this past
winter, snatching up a total of four medals in Big Air and
Slopestyle competitions. In doing so, she became the first
woman in 17 years to win multiple medals at a single X Games event.
Marino also placed fourth at Dew Tour's newly reimagined
competition in Breckenridge,
Colo., this past December.
"Jules has already built an impressive career in just one year
and we cannot wait to see her continue to succeed," commented
Chauncey Hamlett, Senior Director of
Marketing, Mountain Dew. "She is an outstanding snowboarder and her
pursuit to push limits only strengthens our core value of raising
the bar for snowboarders globally. Jules' technical high-flying
style is the perfect fit to round out the team with veteran style
rider Danny Davis and the popular
up-and-comer Red Gerard."
Marino has showed incredible talent out on the slopes, becoming
the only woman to land a Cab 900 double underflip, which she
demonstrated twice at her professional competition debut during the
2017 X Games in Aspen, earning her
the gold medal in Slopestyle. Marino, who first hit the slopes at
age three, is now known as a top elite athlete with her signature
trick being a combination of a Cab double underflip and backside
720. Her fearless riding appears effortless and proves to be
exhilarating for spectators and competitors alike.
"I'm so happy to ride alongside Danny and Red as a part of the
Mountain Dew snowboarding team," said Marino. "Mountain Dew's
dedication to supporting snowboarding growth and progression is
awesome and being a part of their team just feels right."
For more information about Mountain Dew and Julia "Jules" Marino
follow @mountaindew and @_JuliaMarino and join the conversation at
#DoTheDew.
About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1
flavored carbonated soft drink in the U.S. With its one-of-a-kind
citrus taste, Mountain Dew exhilarates and quenches with every sip.
In addition to original Mountain Dew® and Diet
Mountain Dew®, the permanent DEW product line includes
Mountain Dew Code Red®, Mountain Dew
LiveWire®, Mountain Dew Throwback®, Mountain
Dew® Pitch Black™ Mountain Dew
Voltage® and Mountain Dew White Out®.
For more information, check
out www.mountaindew.com, www.facebook.com/mountaindew or
follow on Twitter @mountaindew.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated approximately
$63 billion in net revenue in 2016, driven by a
complementary food and beverage portfolio that includes Frito-Lay,
Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around. We believe that
continuously improving the products we sell, operating responsibly
to protect our planet and empowering people around the world is
what enables PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
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SOURCE PepsiCo