Monster Energy’s Alex Harvill Makes GUINNESS WORLD RECORDS® Attempt for Longest Motorcycle Jump
April 21 2017 - 9:40AM
Business Wire
Airing Live on FOX at GEICO 500 Monster Energy
NASCAR Cup Series Race at Talladega Superspeedway May 7
Monster Energy is at it again. As the Corona, California-based
company has done throughout the entire 2017 Monster Energy NASCAR
Cup Series, they will take things to another level when
professional motocross athlete Alex Harvill sets out to fly far
beyond the Guinness World Record® (GWR) for longest jump at
Talladega Superspeedway - NASCAR’s biggest and most outrageous
track. The attempt on the infamous track infield is scheduled to
take place on May 7 just moments before the command to start
engines at the GEICO 500 Monster Energy NASCAR Cup Series
Race airing live on FOX at 2:00 p.m. EST. Tickets can be
purchased to see the world record jump attempt and for the GEICO
500 at 1-877-GO2-DEGA or online at
www.talladegasuperspeedway.com.
A GWR representative will be on site to verify the breaking of
the 351-foot record set by the legendary Robbie Maddison on March
29, 2008. Following in the footsteps of his hometown hero, Evel
Knievel, 24-year old Harvill from Ephrata, WA takes on the biggest
challenge of his career, a more than 426-foot jump as he reaches a
top speed of 105 mph. He’ll ride along an 88’ long, 14’ high
takeoff flying over a 400’ gap to touch ground again on a 30’ high,
30’ wide and 100’ long landing.
“Monster Energy wants to bring compelling content to NASCAR
races this year and Alex Harvill going for a Guinness World Record
should certainly be exciting for the fans at the track and those
watching on FOX,” says Monster Energy Vice President of Sports
Marketing, Mitch Covington.
“I feel great about going to Talladega to do this jump,” says
Harvill. “Talladega is the biggest and fastest, and it’s only
fitting that I’m jumping the furthest at that track.”
A near death experience in childhood that left his pelvis
shattered and bike mangled developed Harvill’s inspirational
philosophy to face fear and live life to the fullest. “If you’re
not ready to die, you’re not ready to live. I like to think I live
my life that way.” Harvill and has already attained a Guinness
World Record achievement for longest dirt to dirt distance
jump.
The all-star production team includes the creator and producer
of the record attempt, Paul Taublieb of TAUBLIEB Films
(www.taubliebfilms.com). A pioneering producer in staging world
records including Mike Metzger’s backflip over Caesars Palace, the
Emmy-award winning producer/director is an original consultant on
the founding of the X Games and for more than 15 years has produced
all motocross activities at the games. TAUBLIEB FILMS productions
include the Netflix Original Documentary “Unchained: The Untold
Story of Freestyle Motocross,” the feature film “The Vow” starring
Channing Tatum and the Emmy Award-winning 30 for 30 documentary
“Hawaiian: The Legend of Eddie Aikau,” Also on board is Harvill’s
manager Marc Levine who is a production coordinator for the
stunt.
Search #BiggestJumpEver for exclusive behind the scenes footage
or go to:
Website: http://www.monsterenergy.com/Facebook: http://www.facebook.com/MonsterEnergyTwitter: https://twitter.com/MonsterEnergyInstagram: http://instagram.com/monsterenergy
For interview or photo requests contact John Tellem at Tellem
Grody PR, 310-313-3444; john@tellemgrodypr.com
About Monster EnergyBased in
Corona, California, Monster Energy is the leading marketer and
distributor of energy drinks and alternative beverages. Refusing to
acknowledge the traditional, Monster Energy supports the scene and
sport. Whether motocross, off-road,NASCAR, MMA, BMX, surf,
snowboard, ski, skateboard, or the rock and roll lifestyle, Monster
Energy is a brand that believes in authenticity and the core of
what its sports, athletes and musicians represent. More than a
drink, it’s the way of life lived by athletes, sports, bands,
believers and fans. See more about Monster Energy including all of
its drinks atwww.monsterenergy.com.
About Talladega
SuperspeedwayTalladega Superspeedway is NASCAR’s Most
Competitive Track (record 88 lead changes in 188 laps), most banked
(33 degrees), and longest (2.66 miles), as well as the most fun and
fan-friendly, offering up hundreds of acres of free camping,
amazing kids ticket prices and special offers for military members
and college students. The historic, mammoth venue that was built in
1969 is NASCAR’s “Party Capital” thanks to the track’s infamous
infield, which features the traditional Saturday Night Concert and
the world-renowned Talladega Blvd, home of the “Big One on the
Blvd” party. The biggest & baddest race track on the planet is
the site of the most comfortable seats in motorsports, large video
viewing boards lining the frontstretch and endless activities for
fans throughout its event weekends. Talladega Superspeedway’s next
NASCAR weekend is set for May 5-7 with the GEICO 500 Monster Energy
NASCAR Cup Series race, the Sparks Energy 300 NASCAR XFINITY Series
event, in addition to the General Tire 200 for the ARCA Racing
Series. Log on to www.talladegasuperspeedway.com or call
877-Go2-DEGA for more information.
About Guinness World
RecordsGUINNESS WORLD RECORDS (GWR) is the global
authority on record-breaking achievement. First published in 1955,
the iconic annual Guinness World Records books have sold over 136
million copies in over 20 languages and in more than 100 countries.
Additionally, the Guinness World Records: Gamer’s Edition, first
published in 2007, has sold more than 4 million copies to date.
Guinness World Records’ worldwide television programmes reach
over 750 million viewers annually and more than one million people
subscribe to the GWR YouTube channel, which enjoys more than 300
million views per year. The GWR website receives 18 million
visitors annually, and we have over 12 million fans on
Facebook.
The Guinness World Records commercial sales division provides
bespoke consultancy services for some of the world’s top brands and
agencies to help place record breaking at the heart of their
marketing campaigns, employee-engagement programmes, and live and
experiential events.
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Tellem Grody PRJohn Tellem,
310-313-3444john@tellemgrodypr.com