MetroPlus Health Plan Announces New Member Engagement and Rewards Program
February 21 2017 - 11:31AM
Business Wire
MetroPlus Health Plan announced today the introduction of its
member engagement and rewards program. The MetroPlus Healthy
Rewards Program is designed to engage members in specific healthy
activities that improve their health, quality of life, and
well-being.
The new program encourages MetroPlus members to earn reward
points for completing healthy activities. Members have already
started receiving informational material about the program and can
call or log on to MetroPlus’s website to learn more. Members can
use the reward points they earn to order healthy items from the
MetroPlus Healthy Rewards Catalog. As individuals complete their
healthy activities, they will be able to visit the Healthy Rewards
Portal via smartphone, tablet, or desktop to track their
activities, redeem their reward points, and access personalized
wellness tools and resources. The program also provides support to
members over the phone.
Members can earn rewards when they take steps to manage their
diabetes, attend pre- and postpartum visits for a healthy
pregnancy, take an annual Health Risk Assessment, and more. Many of
the healthy activities rewarded through this program are tied
specifically to chronic conditions. For example, a person who has
diabetes can receive a reward for completing a HbA1c test to
measure blood sugar level, or a person who has asthma can earn
points by simply refilling their long-term asthma controller. Other
rewards are tied to preventive health activities, such as visiting
a primary care provider within 60 days of joining MetroPlus or
participating in the Step-Up Walking Challenge.
The program is administered by Finity, a leading health
technology company. Finity’s Health Intelligence Platform uses
ongoing, multimedia engagement and gamification through reward
points to encourage members to participate in healthy activities.
All rewards are tied to specific activities that can be easily
tracked and measured. The closed-loop technology tracks member
engagement by medium and activity, and evolves based on behavior.
This targeted engagement methodology is proven effective to improve
member health, increase compliance, and lower health care
costs.
The rewards that members can earn cover a wide spectrum of
popular items – ones that promote physical activity (e.g., baseball
mitts, basketballs, quilted sleeping bags, and activity trackers),
others focused on nutrition and health (blenders, digital
thermometers, polarized sunglasses), others for relaxation and fun
(deluxe art sets), and still others for new families (boppy
pillows, baby strollers, and car seats), plus much more. The higher
the points earned, the more valuable the reward redeemed will
be.
“These rewards provide an easy and fun way to assist our members
in their efforts to stay healthy and allow those enrolled with
MetroPlus to reach their individualized health goals,” said Seth
Diamond, Chief Operating Officer of MetroPlus. “The program is also
cost-effective. By keeping members healthy today, we avoid more
costly interventions later.”
“This is the most innovative engagement and rewards program in
New York City,” said Alexandra MacDonald, Executive Vice President
of Population Health Management at Finity. “Using the health
intelligence we gather for MetroPlus members, we can personalize
engagement to maximize health behavior change. This results in high
program participation, significant cost savings, and increased
prevention and compliance.”
“One of our most important goals is to improve not only our
member’s health, well-being and satisfaction, but also the member
experience with the plan itself,” Diamond said. “We are confident
our new Healthy Rewards Program is a powerful way to help achieve
that goal.”
About MetroPlus Health Plan
Since 1985, MetroPlus Health Plan has built a reputation for
providing access to affordable, quality health care to eligible New
Yorkers. A wholly-owned subsidiary of NYC Health + Hospitals, the
nation’s largest public health system, MetroPlus is the plan of
choice for over half a million New Yorkers. In addition to Medicaid
Managed Care, MetroPlus offers Child Health Plus; several Medicare
Plans; a Special Needs Plan (SNP) for people with HIV and their
families; a Long-Term Managed Care Plan; MetroPlus Gold, a plan
exclusively for New York City employees; FIDA and HARP plans, and
more than five dozen NY State of Health Marketplace products. The
company’s robust network of primary care doctors and specialists
includes many independent community providers. Culturally
sensitive, and fluent in more than 40 languages, MetroPlus staff is
as diverse as the great city it serves. Visit us at metroplus.org
and join the conversation at facebook.com/metroplushealth and
twitter @metroplushealth.
About Finity, Inc.
Finity is a leading provider of Health Intelligence Solutions.
The Finity platform includes integrated population health
management portals, multimedia member engagement and comprehensive
reward program management. Clients include State Medicaid agencies
and private health insurance companies. Finity provides the most
proven-effective member engagement and rewards program in the
industry to millions of health plan members across the country.
About NYC Health + Hospitals
NYC Health + Hospitals is the largest public health care system
in the nation. We are a network of 11 hospitals, trauma centers,
neighborhood health centers, nursing homes, and post-acute care
centers. We are a home care agency and a health plan, MetroPlus.
Our health system provides essential services to more than one
million New Yorkers every year in more than 70 locations across the
city’s five boroughs. Our diverse workforce of more than 42,000
employees is uniquely focused on empowering New Yorkers, without
exception, to live the healthiest life possible. Visit us
at nychealthandhospitals.org and stay connected on
Facebook at facebook.com/NYCHealthSystem or Twitter
at @NYCHealthSystem.
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MetroPlus Health PlanKathryn Knox Soman,
212-908-8588somank@metroplus.org