-- Ari Buchalter and
Michael Lamb to lead Platform and
Commercial divisions of the organization, respectively
NEW YORK, Jan. 28, 2015 /PRNewswire/ -- At a pivotal
time in the industry's maturity and the company's growth, MediaMath
CEO Joe Zawadzki strengthens his
bench by appointing company executives Ari Buchalter and Michael
Lamb to Co-President roles.
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Reporting directly to Zawadzki, Buchalter and Lamb each assume
the title of President with individual purviews extending across
the platform and commercial sides of the business,
respectively.
"I've known Mike and Ari almost fifteen years, and beyond being
the two smartest people I know, they are also career-long seekers
of marketing truth," said Zawadzki. "Having both honed their
skills in the media and marketing practices of McKinsey at one
point in their respective careers, they have the proven ability to
operationalize this in people, process, and code. It is an honor to
be able to share this journey with them as we reimagine and
re-engineer this discipline together with our teams, our clients,
and our partners."
MediaMath has built its TerminalOne Marketing Operating Systemâ„¢
to help marketers redefine their contribution and impact to their
organizations. The technology is unique in its ability
to enable marketers to focus on the outcomes that drive their
business forward, and not simply the channels or audiences that may
or may not be right.
With Dr. Ari Buchalter, PhD, in
the role of President, Platform, he will continue to lead the
development of TerminalOne with a focus on scaling its omni-channel
capabilities and interoperability with the broader ecosystem.
The Platform unit will focus on driving step-change improvements
in 2015 across targeting and measurement; in media scale through
integrated native buying capabilities; and with further investment
in data management, decisioning, and optimization. Finally,
there will be increased ability to consume platform capabilities
modularly, creating bespoke configurations across TerminalOne
components, and client-designed software and third-party
apps.
"Our mission has been to build software with the intelligence to
understand a marketer's true business objectives, and to instrument
a complex supply chain to be able to optimize directly for those
goals," said Dr. Buchalter. "I've been incredibly proud of
the organization we've built over the past seven years to
accomplish that, and am extremely excited about where we can take
this with even more resources and more focus over the next
seven."
Under Lamb, the commercial team inclusive of both the
client-demand and partner-supply sides globally, as well as all
business operations across Finance, Corporate Development, Legal,
and HR, will continue to accelerate expansion in both established
and emerging markets; advance the unparalleled OPEN ecosystem;
educate the market; and influence the adoption of a
ProgrammaticFirst, goal-based, omni-channel approach to
marketing.
"The discipline of marketing is undergoing a radical
transformation thanks in large part to people like Joe who saw
early on the opportunity to empower marketers to do more than
simply apply their intuition to address business challenges," said
Lamb. "With TerminalOne, brand marketers, direct response
marketers, and loyalty marketers, all have the tools to drive
performance-based marketing. In partnership with Ari and Joe,
and with the help of the truly amazing team at MediaMath, we will
help these marketers take a ProgrammaticFirst approach to
marketing, re-engineering their demand and supply chains to ensure
that their entire marketing stack is working in concert to drive
these goals."
This year follows a 2014 that was a landmark year for MediaMath
marked by growth on multiple dimensions including significant
global expansion across EMEA, APAC, and LatAm markets; more than
doubling of its staff to more than 600 employees across five
continents; important acquisitions in the mobile, social, and data
arenas; and numerous first-to-market product initiatives including:
an automated guaranteed marketplace, a closed-loop attribution
solution, a self-service Twitter Tailored Audiences app, and a
one-of-a-kind integration with Apple's iAd platform, among many
others.
The industry has taken notice, with MediaMath earning
significant recognition in 2014, including the DMR Marketer's
Choice Award for Best Display Advertising Technology, the Inc. 5000
list, the Crain's Fast 50 list, the Deloitte Technology Fast 500,
and for the second year in a row the Glassdoor Employee Choice Best
Places to Work.
About MediaMath
MediaMath (www.mediamath.com) is a global technology company
that's leading the movement to revolutionize traditional marketing
and drive transformative results for marketers through its
TerminalOne Marketing Operating Systemâ„¢. A pioneer in the industry
introducing the first Demand-Side Platform (DSP) with the company's
founding in 2007, MediaMath is the only company of its kind to
empower marketers with an extensible, open platform to unleash the
power of goal-based marketing at scale, transparently across the
enterprise. TerminalOne activates data, automates execution
and optimizes interactions across all addressable media, delivering
superior performance, transparency and control to all marketers and
better, more individualized experiences for consumers. It has
a seasoned management team leading 15 global locations across five
continents. Key clients include every major agency holding
company, operating agency and top brands across verticals.
Media Contact
Matt Caldecutt
Blast PR on behalf of MediaMath
+1-917-698-0810
matt@blastpr.com