Media Funding Group Announces Successful Completion of the Initial Baristas White Coffee Test Campaign
August 01 2017 - 11:35AM
InvestorsHub NewsWire
Media Funding Group
Announces Successful Completion of the Initial Baristas White
Coffee Test Campaign Garnering 4X Sales to Dollars Spent
Ratio
WASHOUGAL, WA -- AUGUST 01, 2017 -- InvestorsHub NewsWire --
Media Funding Group announced today that they have completed the
initial testing phase of advertising placements for the Baristas
White Coffee ad campaign of the publicly traded Baristas Coffee
Company, (OTCPK:BCCI)
Baristas Coffee Company who utilized less than 2% of the $2
million dollars of its’ ad placement funding during the initial
stage, completed the testing phase for the month of July with
better than expected results. The testing stage is imperative to
determine the viability of the product to a mass market,
demographics that perform the best, and to shape future campaigns.
Baristas White Coffee single serve cups has dramatically surpassed
industry standards.
The campaigns which delivered the Baristas White Coffee
advertising on a variety of Television and Radio broadcast
platforms as an initial test phase to determine market acceptance
both geographically and demographically produced sales results
almost twice the normal product campaign metrics .
Results were very promising returning a 4x sales to ad spend
multiplier which is considered an exceptional conversion ratio
especially for a new product.
The above average sales resulted from a demographic profile
which was much broader than expected resulting in a significantly
increased conversion rate than originally anticipated.
The results of this very successful test allows us to
immediately move forward with the broad reaching campaign planned
for Baristas White Coffee as well as other Baristas products on the
horizon that will benefit from the name brand awareness being
built.
The next phase of the advertising objective will begin
immediately focusing on national product awareness as well as
cooperative ad campaigns to support current distribution partners
as well as ongoing discussions with additional mainstream
distribution resulting from proven sales and committed marketing
plans
Barry Henthorn, Baristas CEO, stated, “We always believed that
if people just knew about Baristas White Coffee and were given a
chance to experience this truly unique product that we would be
able to gain sales and expand distribution. Media Funding Group has
allowed us to experience exactly that, placing our product in the
minds of consumers nationwide. All of this without us having to
risk significant capital or enter into dilutive agreements. We are
very enthusiastic moving forward now that we have gained a
significant understanding of our market. The vast experience of
Media Funding Group and their capability to track responses allows
us to feel confident that we will be even more successful moving
forward.”
Although Media Funding Group only partners with companies and
products that it sees as potentially explosive, the results of
Baristas Coffee Company are not typical and exceed normal returns.
Media Funding group does not guarantee nor expect such returns in
all situations. Results will vary based on many factors including
but not limited to the uniqueness of the product, competition,
brand awareness reception of the market and repeat purchases.
About Baristas
Coffee Company
Baristas is a national Coffee Company that is recognized throughout
the US. It currently produces and sells coffee related products
under the Baristas brand. The Baristas White Coffee single serve
cups compatible with the Keurig 2.0 brewing system is the
bestselling product in its category. Baristas also markets other
coffee related products
About Media
Funding Group
Media Funding Group is the venture capital division of a full
service direct response agency in operation since 2005. We utilize
the assets and resources of our agency to invest advertising
placements in emerging products and services to provide funding for
advertising campaigns.
More information on Media Funding Group is available at
MediaFundingGroup.com
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