Guests to enjoy McCafé Premium Roast Coffee on
board more than 650 daily flights
CALGARY, Nov. 21, 2016 /PRNewswire/ - WestJet
announced today it has partnered with McDonald's®
Canada in a move that will see the
restaurant's McCafé Premium Roast coffee available on board WestJet
aircraft.
The first flight, taking place on November 21, 2016, from Toronto to Calgary, represents a global-first for
McDonald's and an unprecedented next step in the McCafé coffee
journey, which in recent years has continued its emphasis on
providing Canadians with A New Way to Café.
By December 1, WestJet will offer
McCafé Premium Roast coffee across its fleet of Boeing 737NG and
767NG aircraft with the company's regional airline, WestJet Encore,
to follow.
Both companies' high standards for quality and guest
satisfaction were reflected in developing new brewing procedures
on-board. The result is a uniquely rich, bold taste of McCafé
Premium Roast Coffee that will surprise and delight guests on
WestJet flights.
"We are delighted to bring a new way to café on board WestJet
and know that our 21 million guests per year will enjoy the taste
of a complimentary McCafé Premium Roast Coffee wherever they are
flying," said Gregg Saretsky,
WestJet President and CEO. "The collaboration between our two
caring brands is a perfect pairing, as McCafé's values are
reflected in WestJet's commitment to offer an unmatched guest
experience."
"We've always believed that the sky is the limit for McCafé –
and today this officially rings true," said John Betts, McDonald's Canada, President and CEO. "We're proud that
Canadians have welcomed McCafé into their homes and daily routines,
and now our partnership with WestJet lets us take this connection
to even greater heights for Canadian coffee lovers."
Facts:
- With more than 140 aircraft, the partnership will serve
approximately 30,000 cups of McCafé Premium Roast coffee to WestJet
guests, every day.
- Coffee on board WestJet aircraft is served in a McCafé
signature double-walled cup, which will have the same highly
popular on-cup rewards collector card and peelable sticker,
redeemable upon completion at participating Canadian McDonald's
restaurants.
- The unique cups feature a special McCafé and WestJet design and
will be offered for the first time on-board with a lid as a
courtesy on request.
- With McDonald's Canada,
WestJet found a Canadian partner that shares a focus on community,
including through an existing and strong relationship with Ronald
McDonald House Charities® Canada.
- Both companies are consistently among Canada's Top Employers.
- McCafé Premium Roast Brewed coffee is made with 100 per cent
Arabica beans. (For more information about McCafé's sustainability
commitments, please visit here.)
- Complimentary beverages are available on most WestJet flights
and may include water, soft drinks, juice, tea, and McCafé Premium
Roast coffee.
About McCafé
The McCafé brand has established itself
as a leading player in the Canadian quick-service coffee landscape
with its Premium Roast coffee, surprising and delighting guests
with each cup. Building on its strong coffee credentials, McCafé
has expanded into grocery aisles, evolved to include a McCafé
Bakery menu, launched two standalone cafés in Toronto with an expanded menu and now brought
on-board WestJet flights. The brand's iconic Free Coffee events
have served Canadians more than 150 million cups of Premium Roast
coffee to date. For more information on our commitment to brewing
the perfect cup every time visit www.mcdonalds.ca/mccafe. Follow
the brand on Instagram at (@McCafeCanada)
About McDonald's Canada
In 1967, Canadians
welcomed the first McDonald's restaurant
to Richmond, British Columbia. Today, McDonald's
Restaurants of Canada Limited has become part of the Canadian
fabric, serving close to three million guests every
day. Together with our franchisees, we proudly employ nearly
90,000 people from coast-to-coast and approximately 85 per cent of
McDonald's 1,400 Canadian restaurants are locally owned and
operated by independent entrepreneurs. Of the almost $1
billion we spend on food, more than 85 per cent is purchased
from over 100 suppliers in Canada. For more information on
McDonald's Canada visit
McDonalds.ca.
About WestJet
We are proud to be Canada's most trusted airline, powered by an
award-winning culture of care and recognized as one of the
country's top employers. WestJet, and our regional airline, WestJet
Encore, offer scheduled service to more than 100 destinations in
North America, Central America, the Caribbean and Europe. Through our partnerships with airlines
representing every major region of the world, we offer our guests
more than 150 destinations in more than 20 countries. Leveraging
WestJet's extensive network, flight schedule and remarkable guest
experience, WestJet Vacations delivers affordable, flexible travel
experiences with a variety of accommodation options for every
guest. Members of our WestJet Rewards program earn WestJet dollars
on flights, vacation packages and more. Our members use WestJet
dollars towards the purchase of WestJet flights and vacations
packages on any day, at any time, to any WestJet destination with
no blackout periods ̶ even on seat sales. For more
information about everything WestJet, please visit
westjet.com.
Recent recognition includes:
2016 Canada's Most Trusted Airline (Gustavson
School of Business at the University of
Victoria)
2016 Canada's most reputable
company for Corporate Social Responsibility (Reputation
Institute)
2016/2015/2014/2013/2012 Ranked top three for Canadian Brands
(Canadian Business Magazine)
2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in
Canada (MoneySense magazine)
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture
(Waterstone Human Capital)
2015 Best Employers in Canada
(Aon Hewitt)
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SOURCE WestJet