Mazda Develops New Body Color, Soul Red Crystal, to Symbolize KODO Design
November 16 2016 - 1:00AM
JCN Newswire (English)
Mazda Motor Corporation has developed a new body color, Soul Red
Crystal, to symbolize its KODO-Soul of Motion design. The new color
will debut on the all-new Mazda CX-5, on sale in Japan from
February next year, before being rolled out to new and existing
models.
In the belief that "color is an element of form," Mazda has focused
on developing colors that highlight the beauty and quality of its
KODO designs. Soul Red Crystal is an advanced version of Soul Red
that balances vibrant energy and vividness with clear depth and
gloss. It boasts 20 percent greater color saturation and 50 percent
more depth than Soul Red, for a fresher, lustrous transparence.
The paint retains a simple three-layer structure comprising clear,
translucent and reflective coats, but represents an evolution of
Mazda's Takuminuri painting technology. Takuminuri gives
mass-production vehicles a precise, high-quality finish that looks
like it has been hand-sprayed by a master craftsman. It has been
used previously with Soul Red and Machine Gray.
The new paint's translucent layer features a newly developed highly
saturated red pigment for a richer red. In addition to
high-brilliance, extremely thin aluminum flakes, the reflective
coat features light-absorbing flakes that intensify shaded areas
and make it possible to achieve a depth of color that previously
required two layers.
The aluminum flakes were made a uniform size, the consistency of
the paint was enhanced and a technique to shrink the volume of
paint during the drying process was employed. This results in even,
smooth coverage of the aluminum and light-absorbing flakes on the
car's body and more precise control of light reflection, making for
a substantially deeper and more vivid color.
This coat structure technology combines coloring and functionality,
enabling Mazda to apply Soul Red Crystal, a designer color that
would usually require more layers, in the same environmentally
friendly paint shops that produce its regular body colors.
In the belief that "color is an element of form," Mazda will
continue to develop new colors and paint technologies, and work to
be a brand that maintains a strong emotional connection with
customers.
About Mazda
Mazda Motor Corporation (TSE:7261) started manufacturing tools in
1929 and soon branched out into production of trucks for commercial
use. In the early 1960s, Mazda launched its first passenger car
models and began developing rotary engines. Still headquartered in
Hiroshima in western Japan, Mazda today ranks as one of Japan's
leading automakers, and exports cars to the United States and
Europe for over 30 years. For more information, please visit
www.mazda.com
Source: Mazda
Contact:
Corporate Communications Division
Mazda Motor Corporation, Japan
+81-3-3508-5056 [Tokyo]
+81-82-282-5253 [Hiroshima]
mailto: media@mazda.co.jp
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