LONG ISLAND, N.Y., Sept. 22, 2017 /PRNewswire-iReach/ -- Lounge
Lizard is globally recognized as a top website maintenance
service company, within the web and mobile app development
industry. Lounge Lizard's brandtenders are creative,
tech-savvy, and passionate in developing innovative strategies that
drive conversion for both startup and established clients of all
industries, making them the "best of breed since 1998."
The times are changing, and that is very evident in today's
technology. With evolving technology comes an evolution in how
businesses engage their customers online through their websites.
There are numerous factors to consider in a successful business
site, from the ease of navigation and CTA design to responsiveness
and optimization, and hopefully, your business site is already
equipped in those regards. There are also, however, some new
website features that are gaining popularity though they are not
yet as widely used; but they will be. Several new features are
advancing the digital marketplace to be more user-centric, goal
oriented, and customized. Lounge Lizard New York Website Design
discusses three features to add to your business website.
- Conversational AI Conversational AI creates a more
personalized user experience, positively impacting user retention,
conversion, social recommendations, up-selling ability, user
re-engagement, and SEO. Conversational AI such as chatbots and
natural language processing bots help to minimize the impact of
waiting times and guide the user through interactions such as
navigation or user-action competition. Conversational AI provides
24-hour service to improve high volume customer management at a low
overhead, assists with customer recovery, and even helps to boost
SEO. Additionally, NLP bots decipher human context leading to
highly relevant query returns.
- Deep machine learning Deep machine learning is a highly
beneficial tool to serve your customers better and to produce
better results for the business. Deep machine learning leverages
user information such as search history, profile information,
social media engagement, and other digital interactions to
understand the user and provide more customized interactions and
highly relevant search results. Deep machine learning can even go
so far as analyzing user sentiment; this leverages the user's
emotions in business interactions such as e-commerce purchasing,
creating buy-in for a cause, and much more. Deep machine learning
helps business to understand individual consumers and cater
content, search results, product assortment presentations, and much
more, to drive better user engagement, retention, and
conversion.
- Haptic technology With mobile device usage taking the
top spot for digital user interactions, it makes sense to focus on
haptic technology and how it can impact both the user experience
and the user path. From providing cues to the user about action
completion to allowing users to experience an immersive and
realistic sensory environment through touch, haptic technology
improves the user experience. Haptic feedback can tell users
whether or not they completed an action or stop them from leaving a
page unintentionally. It can also re-create the sensation of
fabrics for sales or a thunderblast for entertainment. Haptic
technology has wide-reaching capabilities that can be applied to
engage users through entertainment, nearly-realistic hands-on
product exploration, and navigation and interface assistance. These
capabilities enable businesses to drive better user engagement,
retention, repeat traffic, social proof, and conversion.
Top web design company, Lounge Lizard, is an award-winning,
high-end design boutique specializing in website and mobile app
development, UX/UI, branding, and marketing. Lounge Lizard excels
in creating the ultimate brand strategy, fully loaded with expertly
crafted visuals that work together to increase sales and
effectively communicate a client's unique personality.
Media Contact: Ken Braun,
Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com
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SOURCE Lounge Lizard