NEW YORK, Nov. 29, 2016 /PRNewswire/ -- With Black
Friday behind us, brick-and-mortar retailers are scrambling to
compete with their online counterparts for every shopping
dollar. Marketing teams are using every available sales tool
from newspaper inserts to website and social media promotions. CIOs
that really want to shine in this all-important sales season need
to help their sales and marketing divisions shift to a mobile-first
mindset. According to Logicalis US, an international IT
solutions and managed services provider (www.us.logicalis.com), by
merging customers' smart phones, location-based enterprise wi-fi
software solutions and unified communications toolsets, retailers
can communicate with shoppers in ways that feel natural and helpful
to them, bridging the gap between the online and on-site shopping
experience. And, by incorporating data analytics, CIOs can
help marketers capture and synthesize the data they need to develop
targeted advertisements pinpointed to an individual shopper's
needs. While the retail use cases for enterprise wi-fi applications
are endless, the technology is also a strong fit for other vertical
markets including hospitals and even large public spaces like
university campuses, stadiums, and connected cities that need to
interact in a more connected, targeted and meaningful way with
customers, patients and citizens alike.
"Location-based enterprise wi-fi software is something CIOs of
any public-facing organization should be considering to communicate
more effectively with their constituents. The nice thing
about top-of-the-line enterprise wi-fi solutions, particularly
those like Logicalis' ITUMA solution, is that, from a wireless
perspective, they are technology agnostic and can be delivered as a
service capable of working seamlessly with any organization's
underlying infrastructure," says Ahren
Ewbank, Services Architect, Logicalis US. "With solutions
like these, CIOs can help their marketers build a customized portal
that captures and analyzes deep customer data while allowing the
marketing team to more effectively tailor the organization's
go-to-market strategy. In short, enterprise wi-fi software
simplifies the often complex task of delivering meaningful mass
communication to individual targets."
Five Things CIOs Need to Know About Enterprise Wi-Fi
Solutions
- Available as a Service: The great thing about
software-as-a-service is the "as a service" part. There's
nothing for the IT department to worry about. The CIO purchases an
enterprise wi-fi software solution on a subscription basis;
Logicalis hosts the software and provides Tier-1 support, while
ITUMA provides the implementation and maintenance of the
software. All the client has to do is manage their content,
consuming the technology as a service.
- No Rip-And-Replace Needed: No matter what unified
communications platform your business runs on, a modern enterprise
wi-fi solution can sync with it. The fact that enterprise wi-fi is
technology agnostic is especially good news for retailers, for
example, that have a chain of stores that may have a variety of
equipment installed in different locations.
- Device Independent: Because enterprise wi-fi solutions
rely on common web standards and are managed from a single
dashboard, the organization's marketing platform looks and feels
consistent to the public regardless of the device the consumer,
patient, student or citizen is using to receive their
messages. A sophisticated enterprise wi-fi solution will
recognize the user's device of choice and adjust the content's
format for optimal presentation.
- Boon to Marketing: Reaching mobile customers with
personalized messages is a tough task, something which marketers
and public space managers struggle with every day. Without an
enterprise wi-fi solution in place, organizations rely on Facebook,
Twitter and an array of advertising vehicles to reach the public,
but messages often miss the mark or arrive at the wrong time. If a
grocery chain, for example, emails a customer on Sunday about an
upcoming promotion, but the customer doesn't plan to shop until
Thursday, the message may be long forgotten by the time the
customer enters the store. If, however, the promotion is
pushed to the customer's mobile phone via short message service
(SMS) just as he or she enters the store's parking lot, the message
becomes much more valid and timely.
- Delivers a Better Customer Experience: It seems like
just about everyone is looking for a mobile-first strategy these
days. With an enterprise wi-fi SaaS solution, organizations can
seamlessly move relevant messages from bricks to clicks, delivering
more targeted data to recipients. Consider the shopper who
has been searching the Internet for the right pair of shoes for a
special event; upon arriving at the mall, the shopper receives
notification of a shoe sale inside, as well as a coupon for the
very kind of shoes she needs. By initially asking the shopper
to opt-in using a Facebook logon, the solution now has access to
Facebook analytics that give the mall the information it needs to
provide targeted, useful information to the shopper the moment she
arrives on site. Imagine also a patient coming to a hospital for an
outpatient radiology exam. How convenient might it be to sync
the patient's appointment schedule with directions that lead the
patient to the right department, sharing that information via SMS
upon his or her arrival in the hospital parking lot? Use cases like
these clearly show the advantages of an enterprise wi-fi solution
to both the sender and receiver of information.
Want to Learn More?
- Has your organization experienced a mobility wake-up call? This
short five-minute video explores the advantages of developing a
mobile-first strategy: http://ow.ly/VCt2306qSe6.
- Is your wireless infrastructure ready to support your
organization's digital transformation? Find out what's on the
horizon and what you can do to prepare:
http://ow.ly/uWXj306qRz4.
- Organizations often have differing wired and wireless, remote
access and VPN environments, all with disparate policies; are your
policies up to par? Explore five clues here:
http://ow.ly/uSwl306qRZL.
About Logicalis
Logicalis is an international
multi-skilled solution provider providing digital enablement
services to help customers harness digital technology and
innovative services to deliver powerful business outcomes.
Our customers cross industries and geographical regions; our
focus is to engage in the dynamics of our customers' vertical
markets including financial services, TMT (telecommunications,
media and technology), education, healthcare, retail, government,
manufacturing and professional services, and to apply the skills of
our 4,000 employees in modernizing key digital pillars, data center
and cloud services, security and network infrastructure, workspace
communications and collaboration, data and information strategies,
and IT operation modernization.
We are the advocates for our customers for some of the world's
leading technology companies including Cisco, HPE, IBM, NetApp,
Microsoft, VMware and ServiceNow.
The Logicalis Group has annualized revenues of over $1.5 billion from operations in Europe, North
America, Latin America and
Asia Pacific. It is a division of
Datatec Limited, listed on the Johannesburg Stock Exchange and the
AIM market of the LSE, with revenues of over $6.5 billion.
For more information, visit www.us.logicalis.com.
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Media contacts:
Nickie Peters, Director of Marketing,
Logicalis US
nickie.peters@us.logicalis.com
920-338-7622
www.us.logicalis.com
Karen Franse,
Communication Strategy Group for Logicalis US
kfranse@gocsg.com
866-997-2424
www.gocsg.com
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