Multiyear Agreement to Enhance Marketing Initiatives by
Combining Resources of Global Content Leader and World's
Pre-Eminent Entertainment Fan Site
SANTA MONICA, Calif. and
SAN FRANCISCO, April 28, 2017 /CNW/ -- Lionsgate (NYSE:
LGF.A, LGF.B), a premier next generation global content leader, and
Fandom, the largest entertainment fan site in the world, today
announced a ground-breaking strategic partnership to reach fan
communities across Lionsgate's broad portfolio of filmed
entertainment brands and franchises.
The multiyear agreement expands a strategic relationship that
ramped up with the companies' partnership on the box office
breakout John Wick: Chapter
Two, Starz's eagerly-anticipated television series American
Gods, which debuts April
30th, and the global brand Saban's Power
Rangers.
By deepening Lionsgate's engagement and connection with the fan
communities for its properties, the pact will enable the Company to
continue to refine its marketing strategies, expand the worlds of
its franchises and create fresh content for fans. In
addition, Fandom users will have access to enhanced content
experiences based on Lionsgate intellectual property, some of it
exclusive. Over the term of the agreement Lionsgate and
Fandom will each commit additional marketing resources across the
platform.
The partnership marshals the resources of the world's
pre-eminent entertainment fan destination, with an audience
spanning 360,000 fan communities and over 175 million monthly
uniques, and global content leader Lionsgate, which manages a
16,000-title library, a slate of over 40 feature film releases a
year, one of the largest independent television businesses in the
world, and a deep roster of programming from Starz, which the
Company acquired in December 2016.
"We're pleased to expand our strategic partnership with
President and CEO Craig Palmer, COO
Walker Jacobs and the entire Fandom
team," said Lionsgate President of Interactive Ventures & Games
Peter Levin. "The complementary
strengths of our two companies will enable us to engage even more
deeply with the fans of our properties, continue customizing our
content to their preferences and laser focus our marketing
initiatives as we grow our platform around the world."
"Fans are incredibly passionate and connected," said Fandom's
Walker Jacobs. "They tell their
communities what to listen to, watch, play, and buy. They are
the trusted source for advice. Partnering with Lionsgate, a
global content partner with a massive library, a deep portfolio of
brands and franchises and tremendous international reach, enhances
our ability to super-serve these fans worldwide with an amazing
pipeline of premium content. It furthers our mission to make fans
better fans."
The deal was orchestrated for Lionsgate by Miles Delaney, Senior VP, Corporate Development,
Amanda Koslowski, Senior VP, Digital
Marketing, Home Entertainment & Television, David Edwards, Senior VP, Digital Marketing,
Motion Picture Group, and William
Drewry of Pursuit Advisory.
ABOUT LIONSGATE
Lionsgate (NYSE: LGF.A, LGF.B) is a
vertically integrated next generation global content leader with a
diversified presence in motion picture production and distribution,
television programming and syndication, premium pay television
networks, home entertainment, global distribution and sales,
interactive ventures and games and location-based
entertainment.
With the acquisition of Starz, Lionsgate adds to its portfolio
of businesses the flagship STARZ premium pay network serving 24.3
million subscribers and the STARZ ENCORE platform
with 31 million subscribers. The combined company will operate five
over-the-top (OTT) streaming services and the STARZ app delivering
content directly to consumers.
The Company's feature film business spans eight labels and
includes the blockbuster The Hunger
Games franchise, the Now You See
Me series, the box office smash La
La Land, which won six Academy
Awards®, the hit franchise sequel John Wick: Chapter Two, double Oscar
winner Hacksaw Ridge, Tyler Perry's Boo! A Madea Halloween, The Shack, Saban's Power
Rangers, CBS Films/Lionsgate's Hell or High Water,
Roadside Attractions' critically-acclaimed Manchester by the Sea, Codeblack
Films' breakout concert film Kevin
Hart: Let Me Explain and Pantelion
Films' Instructions Not Included, the highest-grossing
Spanish-language film ever released in the U.S.
One of the largest independent television businesses in the
world, Lionsgate's slate of premium quality series encompasses
nearly 90 shows on more than 40 different networks. These include
the ground-breaking Orange is the New Black, the fan
favorite Nashville,
the syndication success The Wendy Williams Show, the
hit drama The Royals, the
acclaimed Casual, the breakout
success Greenleaf, the network reality shows Kicking
& Screaming and the eagerly-anticipated Candy Crush,
and hit STARZ series including Outlander, Black
Sails, Survivor's
Remorse and Power, the second highest-rated
premium pay television series of 2016.
Lionsgate's home entertainment business is an industry leader in
box office-to-DVD and box office-to-VOD revenue conversion rates.
Lionsgate handles a prestigious and prolific library of more than
16,000 motion picture and television titles that is an important
source of recurring revenue and serves as a foundation for the
growth of the Company's core businesses. The Lionsgate, Summit
Entertainment and Starz brands are synonymous with original,
daring, quality entertainment in markets around the
world. www.lionsgate.com
ABOUT FANDOM
Fandom is a global entertainment media
brand, part of Wikia, Inc. As a comprehensive, fan-first
destination for pop culture, users can find and share the latest
news, inside stories and expert knowledge on their favorite TV
shows, movies, games, comics and more. The site is home to one of
the largest audiences of Millennials on the web. Sixty-four percent
of its audience is comprised of people 13-34 years old, making
Fandom the category leader of the 13-34 demographic in the comScore
Top 100 (U.S.). Fandom has a global audience of over 175 million
monthly unique users (Quantcast 2017) and more than 360,000
fandoms. For more information, visit: www.fandom.com.
For more information, please contact:
Peter Wilkes
Lionsgate
PWilkes@lionsgate.com
(310) 255-3726
Nikki Flynn
Fandom
nflynn@fandom.com
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visit:http://www.prnewswire.com/news-releases/lionsgate-and-fandom-form-strategic-partnership-300447763.html
SOURCE Lionsgate