NEW YORK, May 9, 2016 /PRNewswire/ -- Kwittken, an MDC
Partners Inc. (NASDAQ: MDCA) communications agency, and global
color authority Pantone, were honored with a SABRE Award by The
Holmes Report for their work on PANTONE® Color of the Year
2016. The campaign, around the color selection Serenity and Rose
Quartz, was distinguished in the fashion and beauty category.
PANTONE Color of the Year is always a highly anticipated
announcement amongst the design industries, but the 2016 unveiling
marked the first time that Pantone selected two colors for this
distinction. It was also the first time that Kwittken was tasked to
support the global initiative in tandem with Pantone.
On launch day, PANTONE Color of the Year 2016 became a trending
topic on Facebook and Twitter, and #Pantone was the number one
trending term on Instagram the entire day. Global media coverage
for the announcement broke all Color of the Year records, as
articles appeared in a diverse range of influential general
interest, lifestyle, business, design, and tech media outlets.
As part of the program, Pantone and Kwittken collaborated with
top retailers and brands to curate a collection of Color of the
Year-themed products and images for media and consumers. Pantone
and Kwittken also worked with Crewest Studio, a street artist
collective, to create three public art displays in New York City, Los
Angeles and Miami and
tapped a select group of content creators to create custom, highly
visual Color of the Year Instagram posts that rolled out alongside
the launch.
The 2016 North America SABRE Awards shortlist included around
300 campaigns, selected from among more than 2,000 entries in this
year's competition, which recognizes superior achievement in
branding, reputation and engagement. The campaigns were evaluated
by a jury of more than 40 industry leaders.
About Kwittken
Kwittken is one of the fastest growing,
modern communications agencies in the world, with offices
in New York, London and Toronto. We provide our
clients with fresh thinking that creates value through thoughtful
and creative communications, and brand engagement. Our 1/1 (one of
one) agency model synthesizes "design thinking" with the most
impactful elements of public relations, influencer engagement and
social/content marketing expertise. A multi-specialist agency,
Kwittken works with clients such as Amway, Deloitte, Pantone,
P&G, Hisense, American Express, HomeAway, Wyndham, Windstream,
Better Homes and Gardens Real Estate, Virtus Asset Management and
Amadeus.
Kwittken has been a part of the MDC Partners network since 2010.
For more information, please visit www.kwittken.com.
About Pantone and the Pantone Color Institute
Pantone
LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the
global color authority and provider of professional color standards
for the design industries. Pantone products have encouraged
colorful exploration and expressions of creativity from inspiration
to implementation for more than 50 years. Through the Pantone Color
Institute, Pantone continues to chart future color direction and
study how color influences human thought processes, emotions and
physical reactions. Pantone furthers its commitment to providing
professionals with a greater understanding of color and to help
them utilize color more effectively. Always a source for color
inspiration, Pantone also offers designer-inspired products and
services for consumers. More information is available at
www.pantone.com/plus. For the latest news, trends, information and
conversations, connect with Pantone on Facebook, Twitter,
Pinterest, and Instagram.
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SOURCE Kwittken