LAS VEGAS, April 17, 2014 /PRNewswire/ -- Gaming
entertainment leader IGT (NYSE: IGT), today announced that it has
licensed the popular tokidoki brand to develop compelling, casino
slot machine content. IGT will launch new tokidoki-themed
games starting in 2015 at select casino properties in Singapore and Macau. IGT will also make
its tokidoki-themed games available in additional casino markets
throughout the world.
"Asia presents such an
important market growth opportunity for IGT, and with the licensing
of the incredibly popular tokidoki lifestyle brand, we will develop
a compelling series of market-attuned games to generate massive
excitement among players," said Joe
Sigrist, IGT VP Game Development and Global Product
Management. "With our strong focus on developing games that
appeal to international audiences, based on themes and game
dynamics that resonate regionally, we're very pleased to launch
tokidoki for players in Asia,
particularly in Macau and
Singapore."
Since debuting in 2005, tokidoki has amassed a cult-like
following for its larger-than-life characters and eye-popping
aesthetic, emerging as a sought-after global lifestyle brand.
Themes created and developed by tokidoki include Moofia, Donutella
& Her Sweet Friends, UnicornO, Cactus Friends and
Punkstar.
For more information about IGT, visit IGT.com. Follow IGT
at @IGTNews. Join the conversation at #IGTBlue.
IGT Resources:
- Like us on Facebook
- Play DoubleDown Casino Games
- Like DoubleDown Casino on Facebook
- Follow us on Twitter
- View IGT's YouTube Channel
- Check out our other Games and Gaming Systems
About IGT
International Game Technology (NYSE:
IGT) is a global leader in casino gaming entertainment and
continues to transform the industry by translating casino player
experiences to social, mobile and interactive environments for
markets around the world. IGT's acquisition of DoubleDown
Interactive provides engaging social casino style entertainment to
more than 6 million players monthly. More information about IGT is
available at IGT.com or connect with IGT
at @IGTNews or facebook.com/IGT. Anyone can play at
the DoubleDown Casino by
visiting http://apps.facebook.com/doubledowncasino or
doubledowncasino.com
Contacts:
Phil
O'Shaughnessy
IGT Corporate Communications
1-702-669-2975
phil.o'shaughnessy@igt.com
Photo -
http://photos.prnewswire.com/prnh/20131003/LA91408LOGO
SOURCE IGT