Hangzhou, inspiring new
connections
HANGZHOU, China, Dec. 2, 2016 /PRNewswire/ -- Hangzhou has long been synonymous with idyllic
scenery and a leisurely pace of life. Given the
attention that Hangzhou received
as a result of the G20 Summit, Business Events Hangzhou has rolled
out a new logo and tagline promoting the city as a locale for
meetings, travel incentives, conventions and exhibitions (MICE).
The new tagline, "Hangzhou,
Inspiring New Connections", reflects the city's expectations in
succeeding in its efforts to become a top MICE destination
facilitating industry-, knowledge- and commerce-based connections
around the world. Hangzhou is
China's first city with an
official MICE destination brand.
Logo - http://photos.prnewswire.com/prnh/20161129/443556
Buyers and conference attendees, impressed by what Hangzhou has to offer in terms of cultural
attractions, are glad to see the city become a popular MICE
destination
Taking part in a conference in Hangzhou is an opportunity to resolve what may
be a longstanding problem besetting the attendees. Yet, with what
is on offer beyond the meeting room or exhibition hall, the city is
also an opportunity for leisure and for disconnecting from the
daily stresses of doing business. Hangzhou, in its new role as both a leisure
travel destination and a MICE destination, and one which has
witnessed the signing of the US-China Joint Communique and of the
Ratification of the Paris Agreement on Climate Change at the G20
Summit, provides an ideal environment for the resolution of
disputes, facilitating of business cooperation and enhancing of
win-win results.
Hangzhou maximizes value by
connecting buyers with better products and services
Hangzhou is increasingly
demonstrating its strong competence as a MICE destination. The G20
Summit led to the build out of a large number of spacious
conference venues and to many international hotel groups
establishing a presence in the city, further enriching venue
choices. More than 200 domestic and international air routes now
link Hangzhou to the rest of the
world with direct connections to over 35 cities both in and outside
of China. Since the beginning of
this year, airlines serving the city have added non-stop services
to Lisbon, Los Angeles, Madrid, San
Francisco and Sydney, among
other destinations.
Employees in Hangzhou's MICE
sector have also significantly improved the quality of the
services. Hangzhou has been
committed to providing customized and personalized products and
services that assure the best experience for each attendee. The
city aims to directly connect each attendee via meaningful
connections. Catering to their varying demands is vital for
maximizing value.
Hangzhou connects the world and
diversifies cooperation
In line with its globalization plans and a strategy that focuses
on keeping up to date with the global MICE industry,
Hangzhou has commenced a series of
global promotion campaigns based on the new tagline "Hangzhou, Inspiring New Connections". An
online event concerning sharing across the MICE ecosystem and an
offline event inviting buyers around the world to experience
Hangzhou's MICE facilities will be
launched soon.