LONDON, Oct. 25, 2016 /PRNewswire/ -- Competitive
global mobile market sees the rise of regional leaders
The global mobile market has become far more competitive in most
markets around the world due to liberalisation, the rise of
Over-The-Top (OTT) providers and, in some cases, the introduction
of MVNOs. In addition, as operators go hunting for new revenue
streams, there has been much regional and international expansion
occurring - along with consolidation.
Amongst this competitive and challenging environment, a number of
countries and operators have emerged as stand-outs in the various
regions. In this report, BuddeComm has selected a large mobile
market from each region and provided information on the major
mobile operators and MVNOs for each country. Countries selected for
inclusion in this edition of the report include: Nigeria; China; Australia; USA; Russia;
Germany; United Arab Emirates and Brazil.
Across Asia, a total of around 3.8
billion mobile subscribers are being served by a large number of
mobile operators. The operators are continuing to drive the market,
expanding it by between 5% and 10%. Whilst the overall growth rate
in the region has moderated the sheer numbers are impressive.
China, India and Indonesia are the leading countries in terms
of mobile subscriber base and subsequently China Mobile, China
Unicom and Bharti are the leading mobile operators based on
subscribers.
In all but a few tightly controlled telecom markets in Africa there is effective competition between
market operators. This is particularly evident in larger markets
including South Africa,
Nigeria and Kenya, which all also benefit from a vibrant
MVNO presence. Many countries are also served by a small number of
regional operators which have footprints across multiple countries.
These include Orange, Bharti Airtel, Millicom (Tigo) and MTN. These
operators can capitalise on scale, and deliver experience gained in
one market to benefit deployment of services in another.
Latin America's mobile market is
dominated by four multinational operators, which together account
for about 75% of the region's subscribers. This proportion has been
stable for a number of years but is being slowly eroded as
regulatory measures facilitate the entry of MVNOs. In part this has
been made possible by regulators setting aside auctioned spectrum
for new market entrants, and by auction rules which oblige
licensees of some spectrum bands to host MVNOs.
The USA has one of the largest
mobile markets in the world. While still feeling the effects of the
largest economic recession since the Great Depression, the US
mobile market continues to grow strongly as the majority of the US
population uses mobile phones and the popularity of mobile data
services continues to grow unabated.
While mobile communications and broadband are driving Europe's overall telecom sector, there remains
a need for further investment in networks and spectrum to address
consumer need for bandwidth. The German mobile market is the
largest in Europe, with about 118
million subscribers generating the largest revenue in the telecom
sector. In common with most markets the main area of growth is in
mobile data, with the number of mobile broadband subscribers having
increased rapidly in recent years on the back of extensively
available 3G and LTE networks.
Russia's mobile market is also one
of the largest in Europe in terms
of the number of subscribers. The market was long dominated by
three major national mobile network operators (MNOs) while a number
of other operators offering services at a regional level have
undergone consolidation.
There are a number of countries across the Middle East offering progressive and
increasingly competitive mobile markets. Saudi Arabia, Jordan and Israel, for example, offer highly competitive
mobile markets while Kuwait,
Qatar, Bahrain and the UAE have high mobile
penetration leading to an increased focused on mobile broadband
offerings by the operators.
Key developments:
The top mobile operators in Asia
have a combined market share of 70% of the total regional mobile
subscriber base.
Mexico's América Móvil is the
largest player in the Latin American region, operating in a large
number of countries. The second largest operator in Latin America remains Telefónica, operating
under the Movistar brand in all markets except Brazil, where it operates under the Vivo
brand.
South Africa's MTN Group has
operations in 22 countries in Africa and the Middle East.
AT&T is the largest provider of mobile and fixed-line telephony
services in the US.
The saturated mobile voice market in Western European countries has
in recent years encouraged established mobile network operators
(MNOs) to seek opportunities in Eastern European markets. This
trend is expected to develop further in coming years as MNOs
continue to face revenue pressure from regulatory measures and
intense domestic competition.
All countries in the Gulf Cooperation Council (GCC) have extremely
high mobile penetration, and the UAE is no exception – indeed, it
boasts one of the world's highest mobile penetration rates.
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