SEATTLE, June 28, 2016 /PRNewswire-iReach/ -- The
worldwide five-year compound annual growth rate (CAGR) for digital
English language learning products is 6.2%. Revenues will reach
$3.8 billion by 2020, up from
$2.8 billion in 2015, according to a
new series of seven reports by Ambient Insight called "The
2015-2020 Worldwide Digital English Language Learning Market
Series."
This series of seven reports provides five-year digital English
language learning product forecasts for 122 countries in seven
regions: 30 countries in Africa,
21 countries in Asia Pacific, 15
countries in Eastern Europe, 18
countries in Latin America, 12
countries in the Middle East, 2
countries in North America, and 24
countries in Western Europe.
Combined, there are 692 pages in the series.
Ambient Insight has revised our international forecasts for
digital English language learning products significantly upward
from previous forecasts. Revenues will more than double over the
forecast period in 53 of the 122 countries analyzed in this series
of reports.
Download the free Executive Overview:
http://www.ambientinsight.com/Reports/DigitalEnglish.aspx
"We have been publishing market research on the global digital
English language learning market for twelve years and each year our
research gets more granular," reports Chief Research Officer,
Sam S. Adkins. "This is the most
comprehensive market analysis in the industry. It is well known in
the industry that regional forecasts are not addressable and that
only country revenues are addressable. We now have a breathtaking
view of the global digital English language learning markets in 122
countries."
There are two sections in each of the seven reports: a
demand-side analysis and a supply-side analysis. In the demand-side
analysis, five-year revenue forecasts are broken out for 122
countries combined. In the supply-side section, five-year forecasts
are provided for the five primary digital English learning
technology types.
The supply-side analysis breaks out revenues for five learning
technology types: retail packaged Self-paced eLearning
(off-the-shelf courseware), Collaboration-based Learning (live
online classes and live online tutoring), Digital Reference-ware
(eTextbooks, ePhrasebooks, audio books, digital videos, test prep,
and digital translation dictionaries), Mobile Learning apps and
edugames, and Mobile Learning VAS. The report only includes revenue
forecasts for content and does not include revenues for
services.
A detailed demand-side analysis and supply-side analysis by the
six buying segments and the five product types is provided for
fifteen countries: Brazil,
Mexico, Canada, China, Turkey, the Russian
Federation, France,
Germany, Poland, Spain, South
Korea, India, Japan, Taiwan, and the
United States. These are the countries with the highest
revenues for digital English language learning products.
A demand-side analysis for these fifteen countries is broken out
by six buying segments: consumers, corporations & businesses,
PreK-12 systems, higher education institutions, federal government
agencies, and provincial & municipal government agencies.
"While the catalysts in the market differ from country to
country, there are eight overarching catalysts that are driving the
worldwide digital English language learning industry," comments
Adkins. "These catalysts include the consumer demand for mobile
digital English language learning apps, the proliferation of Mobile
Learning value added services (VAS), large-scale academic
digitization initiatives, new national language educational
policies and mandates, a high demand English for Specific
Purposes, increases in funding for government ESL programs, the
migration to digital products by the language learning
chains, and a growing alternate distribution channel via the
language learning lab supply chain."
This series only includes revenues for digital
English-as-a-Second Language (ESL) and English-as-a-Foreign
Language (EFL) products. It does not include early childhood
reading and literacy products designed for children that already
speak English.
The first thing a supplier has to do before entering a country
is to understand the language usage patterns in that country. The
language usage patterns are analyzed for every country in this
report. This provides suppliers with a quantifiable demographic and
an identifiable customer base for their products. Even in the 35
countries where English is an official language, it is often not
the first language of the population.
For example, English is one of three official languages of
Zimbabwe, but only 3% of the
population speaks it as a first language. The official language of
Zambia is English, yet it is the
first language of only 4% of the Zambian population. There are at
least 73 other languages spoken in Zambia.
"This report also analyzes the percentages of non-native English
speakers in English-speaking countries," adds Adkins. "This
demographic is quite large in countries like the US, the UK,
Australia, New Zealand, Ireland, and Canada."
Over 1,150 suppliers operating in specific countries in seven
regions are identified in the regional reports to help
international suppliers identify local partners, distributors, and
resellers.
Media Contact: Sam Adkins,
Ambient Insight, 360-805-4298, sam@ambientinsight.com
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SOURCE Ambient Insight