-- Company is driven to modernize corporate meetings and
events, enhance their value and demonstrate ROI through app
analytics
MOUNTAIN VIEW, California,
March 2, 2015 /PRNewswire/ -- Based
on its recent analysis of the mobile event applications market,
Frost & Sullivan recognizes QuickMobile with the 2015 North
American Frost & Sullivan Award for Growth Excellence
Leadership. QuickMobile has followed up on its first-mover
advantage in the fast-growing mobile event applications market with
leading-edge technological solutions and expertise. Its single- and
multi-event solutions reduce enterprises' need for resources,
enhance participant engagement, increase advertising revenues, and
measure impact through accessible analytics.
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As a result of the proliferation of mobile apps, companies are
increasingly recognizing the value of a multi-event app platform.
Responding to this need, QuickMobile created an enterprise-grade
platform that offers seamless deployment, customized content,
security and ongoing support. The company was quick to identify the
value of using a single, integrated workspace that is visible to
all members involved in an event. QuickMobile's solution enhances
regular internal and client meetings with engagement and analytics
capabilities to attract the attention of enterprises across
industries.
In line with new developments in enterprise mobility in general,
and engagement applications in particular, QuickMobile uses
techniques such as social networking, gamification and audience
response. The company also ensures that its event apps meet all
necessary security criteria while allowing customers to fully brand
their event applications.
"Most competitors in the mobile event application space do not
take into account the specific needs of each customer," said Frost
& Sullivan Research Analyst Jennifer
Knox. "QuickMobile's mission is to be more than just a
'point' application; it desires to be a partner to its customers,
so that it can adapt the platform to meet their evolving
requirements and the needs of the enterprise meeting and event
landscape."
The key capabilities of QuickMobile's platform include:
- Choice: Over 45 modules are available to create and configure a
personalized event application that reflects the nature and goals
of the gathering.
- Content: Customers can load PDFs, slide shows, images and
videos, as well as manage typical event details such as schedules
and attendee lists, all through an intuitive Web-based content
management system.
- Organization: Exhibitor material, floor maps, agendas, speaker
biographies and presentations are available through the app.
- Audience response and feedback: The app features surveys, live
polling, quizzes, and discussions that enhance interactivity and
enable customers to capture valuable feedback and research.
- Return on investment: Operational objectives can be met and
business enhanced by integrating with registration systems and
other business platforms.
- Networking: Social media and in-app networking capabilities
enable attendees to connect and share content.
- Monetization: The QuickMobile platform offers opportunities to
drive revenue through sponsorships, in-app banner ads, gamification
and other techniques.
- Analytics: The platform presents real-time results regarding
attendee activity, content consumption and sharing, surveys, and
advertisement effectiveness.
- Support: Available 24/7 via phone and email; also available
live on-premise.
"While many competitors in the mobile event application space
deliver a standardized event solution, QuickMobile's roadmap for
future success includes making the most of its service expertise to
provide enterprise customers more flexible and secure mobile
technology," said Knox.
Overall, the company's deep solutions and focus on enterprise
customers have made it fully deserving of the leadership position
in the mobile event applications market.
Each year, Frost & Sullivan presents this award to the
company that has demonstrated excellence in growth and customer
value. It recognizes the superiority of the product/service, as
well as the overall customer, purchase, ownership and service
experience offered, which has resulted in the recipient company
seeing above-market growth and increased share of wallet. The award
lauds the growth, diversification and sustainability strategies of
the company.
Frost & Sullivan Best Practices Awards recognize companies
in a variety of regional and global markets for demonstrating
outstanding achievement and superior performance in areas such as
leadership, technological innovation, customer service and
strategic product development. Industry analysts compare market
participants and measure performance through in-depth interviews,
analysis and extensive secondary research to identify best
practices in the industry.
About QuickMobile
QuickMobile deepens the value of meetings and events with mobile
apps that engage and delight audiences. QuickMobile's enterprise
mobile app and analytics platform creates an always-on
communication channel that allows event owners to increase attendee
participation, build loyalty and generate revenue through richer
experiences. By fully leveraging the capabilities of QuickMobile's
mobile and social solutions, customers can extend events into
yearlong conversations and build lasting relationships with their
audiences. QuickMobile's head office is located in Vancouver, Canada. For more information, visit
www.quickmobile.com. Follow QuickMobile on Twitter
@quickmobile.
Contact:
Susie Reeves
Crossborder Communications
+1 (650) 520-1005
Susie@crossborderpr.com
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