Multiple Owned and Licensed Brands to Bring Activity Trackers
and Smart Watches to Market This Year
LAS VEGAS, Jan. 5, 2016 /CNW/ -- Fossil Group (NASDAQ: FOSL)
will launch more than 100 connected devices in 2016, the company
announced today from the 2016 Consumer Electronics Show (CES) in
Las Vegas.
"We successfully launched wearables with one brand and 10 styles
in 2015 and quickly ramped up to launch wearables for several
brands in more than 100 styles in 2016," said Greg McKelvey, chief strategy and digital
officer, Fossil Group. "Bringing Fossil Q to market helped us
identify additional opportunity, and based on the positive consumer
response, we are going big this year. Our retail partners will see
the power of Fossil Group's scale and consumers will see the
variety of functionality, style, colors and brands they
desire."
The new products will include activity trackers and smart
watches for many brands. Misfit, the wearable technology brand
Fossil Group acquired in November
2015, will also launch new, innovative types of connected
devices. The Misfit and Fossil brands will feature new wearables
throughout the year. Fossil Group will launch new products
throughout 2016, and all 100 styles will be available by Holiday
2016.
Operating in both the fashion and tech industries, Fossil Group
is uniquely positioned to produce a broad variety of connected
products that appeal to both fashion and consumer electronics
channels. The positive impact of the expanded product offerings
enables Fossil Group to add 20,000 distribution points, nearly
doubling points of sale in early 2016. The company and its brands
will now have more than 50,000 total points of sale, ranging from
department stores to jewelry stores to big box consumer electronics
retailers and more.
Fossil Group's Preston Moxcey,
general manager of Misfit, and Sonny
Vu, president and chief technology officer of connected
devices, will discuss the convergence of technology and fashion
during CES on the Digital Health Summit panel "From Geek to Chic:
Digital Health Goes Mainstream" at 9:10
a.m., Fri. Jan. 8, at the
Venetian, level 4, Lando 4304.
The company's Fossil and Misfit brands also announced app
upgrades, activity trackers, a smart watch and other new wearable
devices at CES. More details are available here: press
releases. (Fossil Group's Fossil and Misfit brands will exhibit in
the Sands Expo and Convention Center – Tech West – booth #73923 and
#73928.)
About Fossil Group, Inc.
Fossil Group, Inc. is a global design, marketing and
distribution company that specializes in consumer lifestyle and
fashion accessories. The Company's principal offerings include an
extensive line of men's and women's fashion watches and jewelry
sold under a diverse portfolio of proprietary and licensed brands,
handbags, small leather goods and accessories. The Company's
products are sold to department stores, specialty retail stores and
specialty watch and jewelry stores in the U.S. and in approximately
150 countries worldwide through 23 Company-owned foreign sales
subsidiaries and a network of approximately 75 independent
distributors. The Company also distributes its products in over 600
Company-owned and operated retail stores, through its international
e-commerce websites and through the Company's U.S. e-commerce
website at www.fossil.com. Certain press release and SEC filing
information concerning the Company is also available at
www.fossilgroup.com.
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SOURCE Fossil Group, Inc.