Feelunique Reports Record Sales
August 21 2017 - 4:00AM
Business Wire
Europe’s leading beauty retailer’s revenues
now annualising over £100 million
Feelunique, Europe’s leading online beauty retailer, announces
record sales of £80 million in the financial year to 31 March 2017,
with 27% year-on-year growth. This trend has continued to
accelerate into the current financial year, where year-on-year
growth is tracking 50% and annualised sales are now exceeding £100
million.
Biggest choice of brands and
products
Feelunique was established in 2005 as Europe’s first pure-play
online beauty retailer and today offers the biggest choice in
beauty, growing its available products by 17% in the year to
28,000, across makeup, skincare, haircare, fragrance and
electricals from an unrivalled choice of over 500 brands including
Chanel, Dior, Tom Ford, YSL, Charlotte Tilbury, Dermalogica and
GHD.
Up on all key performance indicators
Feelunique now has dedicated websites in the UK, France, the EU,
Germany, Norway, China and the US, shipping over 6 million units to
more than 100 countries in the last financial year, with the
average order value improving by 20% to £52. Feelunique sold a
record-breaking 1.4 million products in November and December 2016
- 32% more than the corresponding months in the previous year.
Strongest in under-35 demographic
Importantly, 65% of Feelunique’s customers in the last financial
year were in the highly sought after under-35 demographic,
providing both established and emerging brands access to the
millennial customer.
Social following more than doubled
With an online platform built upon innovation and community in
the beauty industry, Feelunique’s global social media following
more than doubled from April 2016 to April 2017 – aided by the
acquisition of French online beauty community, The Beautyst -
growing from 525,000 followers to more than 1.2 million.
China now accounts for 10% of sales and
growing
Notably, since launching Feelunique’s Chinese website in Q4
2015, monthly sales in the country have grown rapidly to account
for 10% of group sales in the last financial year (compared to 2%
in the prior financial year).
Enhanced consumer proposition
Feelunique is constantly innovating to improve the way consumers
experience buying beauty products online and has added
significantly to its customer proposition over the past year,
launching initiatives including: Pick ‘n’ Mix, a multi-brand
sampling service; MyFeelunique Platinum, a membership service
allowing customers to accrue rewards; and the Feelunique Makeup
Live App which, through the use of virtual reality, allows users to
try on products before purchase. In July 2017, Feelunique Unlimited
was also launched, giving UK customers unlimited access to next-day
delivery for just £8.95 for an entire year’s subscription.
In September 2017, Feelunique will unveil a concessions
platform, providing customers with an even greater choice of
products and brands by enabling certain brands to have their own
designated area on the site and fulfil their own orders received
through Feelunique.
Joel Palix, CEO of Feelunique, said: “The beauty market
is experiencing a significant consumer shift to online purchasing.
Through Feelunique’s unrivalled product offering, coupled with our
innovative use of technology, we are changing the way consumers
experience buying beauty online and I am delighted that this is
being reflected in our annualised sales which now exceed £100
million.
“Launching a Chinese language website in 2015 is also proving to
be a strategic success. In a little under two years the region has
grown to account for 10% of group sales and is providing an
excellent platform to satisfy Chinese demand for luxury and niche
beauty brands.
“Looking ahead, we will seek to further consolidate our leading
position in Europe’s key beauty markets as well as to grow our
market share in Asia where we are working to enhance our operations
to take advantage of the significant market opportunity.”
-ENDS-
About Feelunique
- Founded in 2005, Feelunique has grown
to become Europe’s largest online beauty retailer with a choice of
more than 28,000 products and 500 brands across makeup, skincare,
haircare, fragrance and electricals
- Feelunique is a cross-border online
retailer, shipping to over 120 countries and with dedicated
websites in the UK, France, the EU, Germany, Norway, China and the
US
- Feelunique has over 130,000 site visits
and sells more than 15,000 products every day, with 65% of sales
coming from customers under the age of 35
- Feelunique has a rapidly growing
international beauty community of more than 1.3 million people
across our social media platforms
- Feelunique carries major brands
including Chanel, Dior, Tom Ford, YSL, Charlotte Tilbury,
Dermalogica and GHD - we are the only online beauty “pure player”
to have built up such an extensive portfolio of premium brands
across all beauty categories
- Feelunique’s innovative use of
technology – such as our proprietary ‘Makeup Live’ app which allows
customers to try on products virtually, with amazing accuracy, on
their smartphones - is changing the way consumers experience buying
beauty products online
- Feelunique is at the forefront of the
digital beauty revolution and is a socially connected retailer – we
believe content is key to succeeding in e-commerce and our
dedicated editorial platform offers our customers inside knowledge
on beauty including industry interviews, video tutorials and
recommended products
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version on businesswire.com: http://www.businesswire.com/news/home/20170821005064/en/
Vigo CommunicationsBen Simons/Antonia PollockTel: +44 (0)20 7830
9704feelunique@vigocomms.com