AUBURN HILLS,
Mich., Feb. 1, 2015 /PRNewswire/
--
- In a break from recent Super Bowl creative
approaches, FCA US uses humor and
interesting twists to capture individual brand personalities and
celebrate their significant brand events
- 'The FIAT 500X Blue Pill'playfully touts
introduction of all-new crossover 2016 Fiat
500X
- To commemorate Dodge brand's century mark
milestone, 'Wisdom'honors centenarians and celebrates
their 100 years
- Both 60-second videos make their broadcast
television debuts after garnering huge digital success and critical
acclaim
The global launch of FIAT brand's newest vehicle,
the all-new 2016 Fiat 500X crossover, and Dodge brand's 100th
anniversary, the only American Fiat Chrysler Automobiles N.V. brand
to achieve this major milestone, were celebrated in the first two
of three videos FCA US LLC aired in tonight's Super Bowl XLIX
telecast.
The 60-second "The FIAT 500X Blue Pill" and Dodge "Wisdom"
videos break from most recent FCA Super Bowl creative approaches,
as both made their broadcast television debuts on America's biggest
television stage after first garnering huge digital success and
critical acclaim. Both videos use humor and creative twists to
capture the unique characteristics and personalities of each brand
– fun and lighthearted FIAT and bold, irreverent Dodge.
"FCA US always strives to
do something different, something unexpected yet with a purpose,
for the largest television audience of the year and this year's
Super Bowl videos are no exception," said Olivier Francois, Chief Marketing Officer, FCA –
Global. "The Fiat 500X is an important global launch for us, 100
years also is a significant landmark for an automotive brand, and
Dodge is our first U.S. brand to reach this milestone. What better
way to share these events with the more than 100 million people
watching the Super Bowl telecast than to air two entertaining and
successful online hits, 'The FIAT 500X Blue Pill' and 'Wisdom,' on
broadcast television for the first time."
This is not the first time FCA US
has taken a video that first went viral on the web and given it a
wider broadcast television audience. In the 2012 Super Bowl XLVI
telecast, FIAT aired "Seduction," an online viral sensation that
introduced the Fiat 500 Abarth. The video became an immediate Super
Bowl commercial hit, garnering instant viewer and critical acclaim,
including being named the "Best TV Commercial" at the 2012 D
Show.
60-SECOND 'THE FIAT 500X BLUE PILL'
The video playfully and cheekily introduces the FIAT brand's
all-new cross-over 2016 Fiat 500X. Filmed in the cities of
Pitigliano, Italy and Sorano,
Italy, and featuring Italian
actors (Nini Salerno and
Adele Pandolfi), the spot follows
the epic journey of the
"The FIAT 500X Blue Pill"
as it slips through the fingers of an amorous Italian, skipping
across rooftops, down a drain pipe, bouncing off villa walls,
pinging across cafe tables and eventually dropping the open fuel
tank of a Fiat 500. Given the
"The FIAT 500X Blue Pill,"
the vehicle becomes a "bigger, more powerful and ready for
action" cross-over 2016 Fiat 500X.The video can be viewed at
FIATUSA.com
.
"The FIAT 500X Blue Pill" first debuted as a longer-form video
at the October 2014 Paris Motor Show
during the FIAT brand's global reveal of the all-new 2016 FIAT
500X. It gained traction as a viral video, receiving nearly 10
million views online prompting the decision to air it this year
during the Super Bowl telecast.
"The FIAT 500X Blue Pill" was created in partnership with
Dallas-based The Richards
Group
60-SECOND 'WISDOM'
"Wisdom" commemorates Dodge's first 100 years with centenarians
who have an attitude, defiance and an irreverence that is the core
of Dodge's DNA. In the new 60-second video, 11 centenarians give
viewers their advice for living life to the fullest: "I want to
tell the world what I have learned," "Live for now," "Because life
is good, you make it good," "There are miracles all around you." As
the spot progresses, their words begin to take on more attitude and
defiance, as the sounds of an engine roars in the background. "Keep
your eyes open and sometimes your mouth shut," "Don't complain,"
"Tell it like it is," "Hesitate and you lose," "Put your pedal to
the medal," "Live fast," "And never, ever, forget where you came
from."
"You learn a lot in 100 years. Here's to the next 100. Born
Dodge," reads on-screen copy at the end as a 2015 Challenger
screeches out of the frame with one of the centenarians extending
his arm in a "rock on" hand gesture.
The original longer "Wisdom" web video was an instant digital
phenomenon when it was first posted in April
2014, amassing nearly 4.5 million views in less than 24
hours – surpassing the 24-hour record views previously held by the
Company's iconic Super Bowl commercials ("Born of Fire," "Farmer,"
"Whole Again," "Halftime in America," "Seduction" and "America's
Import.") The original long-form web video received more than 7
million views prior to its Super Bowl telecast debut.
"Wisdom" was created in partnership with Dallas-based The Richards Group and can be
viewed at dodge.com.
About the FIAT 500X
The all-new Fiat 500X was designed at Centro Stile in
Turin, Italy, where designers
leveraged the character and iconic features of the Fiat 500 into a
larger and more mature package. On the exterior, design elements
like double headlamps, a trapezoidal nose, the signature "whiskers
and logo" face and the rounded clamshell hood pay homage to the
original Cinquecento. The purposeful and distinct Italian design
carries through to the interior with clever storage, body-color
instrument panel, a circular cluster display and iconic door
handles.
The 2016 Fiat 500X is available in five trim levels: Pop, Easy,
Lounge, and for a more rugged look, Trekking and Trekking Plus. The
Trekking and Trekking Plus models feature unique front and rear
fascia designs, and satin silver accents for a distinct,
adventurous appearance.
Crafted in Italy at the FCA
Melfi assembly plant, the all-new Fiat 500X will arrive in FIAT
studios in North America in the
first half of 2015. As a global vehicle, it will go on sale in more
than 100 countries worldwide.
About FIAT Brand
The FIAT brand stands for discovery through passionate
self-expression. That philosophy is embodied by the iconic Fiat 500
or Cinquecento – a small car that lives big. Italian at heart and
rooted in a rich heritage, the 500 is sold in more than 100
countries around the world and is synonymous with modern, simple
design blending form, function, technology and a pride of ownership
that is genuine.
In North America, the Fiat 500
was introduced in March 2011 and was
soon followed by the Fiat 500c (Cabrio), the high-performance Fiat
500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the
five-passenger Fiat 500L. The FIAT brand continues to expand with
the introduction of the Fiat 500X, an all-new crossover that
combines Italian style with functionality, performance and
all-wheel drive confidence. The all-new Fiat 500X will arrive in
FIAT studios in the second quarter of 2015.
About Dodge Brand
The Dodge brand is America's mainstream performance brand. With
the purification of the brand and consolidation with SRT, Dodge is
getting back to its performance roots with every single model it
offers. The Dodge and SRT brands offer a complete lineup of
performance vehicles that stand out within their own segments.
Dodge is the "mainstream performance" brand and SRT is positioned
as the "ultimate performance" halo of the Dodge brand, together
creating a complete and balanced performance brand with one vision
and one voice.
From muscle cars to compact cars, minivans, crossovers and
full-size SUVs, the Dodge brand's full lineup of 2015 models
deliver best-in-class horsepower, class-exclusive technology,
unmatched capability and a slew of cool features, such as LED
headlamps, Dodge signature racetrack tail lamps, dual exhaust,
8.4-inch touchscreen infotainment centers and 7-inch thin-film
transistor (TFT) customizable gauge clusters, to name a few. For
the 2015 model year, customers will be able to drive the new 2015
Dodge Charger and Challenger, as well as the Dodge Challenger SRT
Hellcat and Charger SRT Hellcat. The Dodge brand lineup also
includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey,
including the new Crossroad model, and its flagship, the Dodge
Viper.
About FCA US LLC
FCA US LLC is a North American automaker with a new name and a
long history. Headquartered in Auburn
Hills, Michigan, FCA US is a
member of the Fiat Chrysler Automobiles N.V. (FCA) family of
companies. FCA US designs,
engineers, manufactures and sells vehicles under the Chrysler,
Jeep, Dodge, Ram and FIAT brands as well as the SRT performance
vehicle designation. The company also distributes the Alfa Romeo 4C
model and Mopar products. FCA US is
building upon the historic foundations of Chrysler, the innovative
American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in
Italy in 1899 by pioneering
entrepreneurs, including Giovanni
Agnelli.
FCA, the seventh-largest automaker in the world based on total
annual vehicle sales, is an international automotive group. FCA is
listed on the New York Stock Exchange under the symbol "FCAU" and
on the Mercato Telematico Azionario under the symbol "FCA."
Follow FCA US news and
video on:
FCA Content On Demand (COD): http://www.fcacod.com/
Company blog: blog.fcanorthamerica.com
Company website: http://www.fcanorthamerica.com/
FCA360: 360.fcanorthamerica.com
Facebook: www.facebook.com/ChryslerGroup
Flickr: www.flickr.com/photos/chryslergroup/
Media website: media.fcanorthamerica.com
Pinterest: www.pinterest.com/fcacorporate
Instagram: http://instagram.com/fcacorporate
Streetfire: www.streetfire.net/uploaded/chryslervideo.htm
Twitter: www.twitter.com/fcacorporate
Twitter (Spanish): www.twitter.com/fcausespanol
YouTube: www.youtube.com/pentastarvideo
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SOURCE FCA US LLC