Everlasting and Eco-friendly Gift for K-POP Stars, Tree Planet's 'Star Forest' Expands to 40 Worldwide
March 05 2015 - 10:12PM
Business Wire
- Fandom culture has evolved into a charitable activity to
create forests in cities or developing countries
Tree Planet, a social venture in Korea, launched ‘Star Forest’
project, establishing forests named after celebrities, such as
G-Dragon Forest, Girls’ Generation Forest and EXO Lay Forest.
K-POP Fandom have created forests in
cities or developing countries. K-POP Group EXO Baekhyun Forest at
Neulbut park, Gangnam-gu in Seoul city. (Photo: Business Wire)
‘Star Forest’ is an eco-friendly project of Tree Planet,
fundraised from fans of K-pop stars including EXO D.O and Big Bang.
So far, around 40 forests have been created across the world
including Korea, Africa and India.
Star Forest is a special gift for both celebrities and their
fans because the trees planted in each forest keep growing and fans
can visit the forests named after their favorite stars anytime. A
Chinese fan that participated in Star Forest project said, “It is
great for the fans to have a special location where we can get
together. We hope the forest we have created for our favorite star
will grow to become more and more luxuriant in the years to come.”
Celebrities themselves have also started participating in this
project by visiting their forests, taking photos there and sending
words of appreciation to their fans through SNS.
Tree Planet CEO, Hyungsoo Kim, who had been creating forests for
TVXQ, SHINee and Yang Yo-seop of Beast, explained the significance
of Star Forest project saying “Although everyone is aware that
environment issues are serious, there are not many channels through
which individuals can participate in solving these problems. Star
Forest project, which began with a request from fans, is
contributing to solving environmental issues as tens of thousands
of fans are participating in creating forests. Recently, fans from
China, Hong Kong and Japan are applying for participation through
e-mail or online. This positive fandom culture is spreading across
the world.”
Anyone can participate in Tree Planet’s Star Forest project by
making an application in the company’s website
(http://starforest.org) and can create forests named after
celebrities anywhere in the world, including China, Japan, Africa
and the U.S.
Tree Planet expressed anticipation for Star Forest to be built
in China, Japan and Taiwan saying “As more and more fans from
across the world are applying for participation, we expect that the
number of forests in local areas to solve pollution issues will
increase.”
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Tree Planet, Inc.Sohee Kim,
+82-2-512-2493sohee.kim@treepla.net