Agency to Set Digital Marketing Agenda for QuickBooks
Ecosystem
NEW YORK, Aug. 27, 2015 /PRNewswire/ -- Essence, a global
digital agency and the largest independent buyer of digital media,
today announced they have been selected by Intuit Inc., the US
leader in business and financial management solutions for small
businesses, as global digital AOR for their small business group,
including the QuickBooks Ecosystem of offerings.
The full digital assignment tasks Essence with driving the
company's programmatic ad buying, digital strategy, analytics and
other biddable channels that aren't bought through a demand-side
platform (DSP).
"As we continue to grow our QuickBooks brand, it's critical that
we create a meaningful and relevant digital experience," said
Kimberley Schick, Digital Marketing
Director of Small Business Group - QuickBooks at Intuit. "Essence
is the perfect partner to help us become even more relevant to
small business owners and accountants, and remain at the forefront
of the digital ecosystem, across all channels."
"I really admire how Intuit seeks out innovative,
audience-centric solutions," said Christian
Juhl, global CEO of Essence. "We look at digital
holistically, a perspective Intuit has long demonstrated via their
robust in-house efforts. We're confident that this outlook, coupled
with our commitment to media transparency, will break new ground
for Intuit and consumers alike."
About Essence
Essence is a global digital agency and the world's largest
independent buyer of digital media. We blend data science,
objective media and captivating experiences to build valuable
connections between brands and consumers. Clients include Google,
Viber, method, Tesco Mobile and the Financial Times. The agency is
more than 480 people strong, manages over $700MM in media spend and
deploys campaigns in 71 markets via offices in London, New
York, San Francisco,
Seattle, Singapore and Tokyo.
Visit essencedigital.com for more information and follow us on
Twitter at @essencedigital.
About Intuit Inc.
Intuit Inc. creates business and financial management solutions
that simplify the business of life for small businesses, consumers
and accounting professionals.
Its flagship products and services include QuickBooks®, Quicken®
and TurboTax®, which make it easier to manage small businesses and
payroll processing, personal finance, and tax preparation and
filing. Mint.com provides a fresh, easy and intelligent way for
people to manage their money, while Demandforce® offers marketing
and communication tools for small businesses. ProSeries® and
Lacerte® are Intuit's leading tax preparation offerings for
professional accountants.
Founded in 1983, Intuit had revenue of $4.5 billion in its fiscal year 2014. The company
has approximately 8,000 employees with major offices in the United
States, Canada, the United Kingdom, India and other locations. More
information can be found at www.intuit.com.