DALLAS, Nov. 17, 2015 /PRNewswire/ -- Epsilon, an
Alliance Data (NYSE: ADS) company, has announced solid momentum for
its CJ Affiliate by Conversant business to-date in 2015, with
signings of 500 new clients in its affiliate marketing segment.
Epsilon's Conversant business consists of three major segments:
direct/customer relationship management (CRM); non-direct
(including agencies); and affiliate marketing.
To date, the large book of new Conversant business signed has
been primarily via cross-sales to existing Epsilon clients. These
cross-sell wins tend to be significant in size and in Conversant's
direct/CRM segment. In contrast, the affiliate segment has many
more clients, with each relationship typically having a much
smaller financial impact. Although new clients in the direct/CRM
segment are expected to drive the majority of Conversant's 2016
overall growth, CJ Affiliate, which is expected to return to growth
following a period of stable but flat performance, will also be a
significant contributor. CJ Affiliate's 500 new clients demonstrate
that the affiliate channel remains an attractive opportunity to
participate in the continuing global growth of e-commerce.
With the recent return to growth of the direct/CRM channel, as
well as the near-term anticipated return to growth of CJ Affiliate,
the overall picture continues to look promising as these two
channels constitute the majority of both revenues and earnings for
Conversant.
New CJ Affiliate advertisers in 2015 include American Airlines,
Build-A-Bear, Barnes & Noble, Forever 21, Marc Jacobs and Stein
Mart, among many others.
CJ Affiliate's performance is expected to continue to contribute
to Conversant's growth in the last quarter of 2015 and into 2016.
CJ Affiliate facilitates relationships between advertisers and
online publishers, helping brands reach and connect with millions
of consumers every day. CJ Affiliate has seen a year-over-year
client portfolio increase of more than 10 percent for the nine
months ending September 30, 2015,
with the addition of 500 new advertiser accounts during that
period.
CJ Affiliate enables online advertisers, or companies selling a
product or service, the ability to pay online publishers, or
operators of websites, to help them sell and promote their
business. Advertisers, after contractually agreeing to work with a
publisher, provide the publisher with advertising creative content
in the form of links, banner or text ads, or even unique phone
numbers, which the publisher then incorporates into its website.
Consumers then see the ad and take action, such as clicking a link
that takes them from the publisher's website to the advertiser's
site.
"CJ Affiliate continues to grow its network and deliver results
for advertisers and publishers because our offering provides more
leading brands, affiliates, technologies and services than anyone
else in the world," said Bryan
Kennedy, chief executive of Epsilon/Conversant. "CJ
Affiliate's position as a market leader gives us additional comfort
toward achieving our target of high single-digit growth for
Conversant."
Ranked #1 vendor in all merchandising categories by Internet
Retailer, CJ Affiliate works with more than 3,000 advertisers and
is the largest and most used global affiliate marketing network,
according to Internet Retailer.
About Epsilon
Epsilon® is the global leader in creating
connections between people and brands. An all-encompassing global
marketing company, we harness the power of rich data,
groundbreaking technologies, engaging creative and transformative
ideas to get the results our clients require. Recognized by Ad Age
as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital
Agency Network and #1 U.S. Agency from All Disciplines, Epsilon
employs over 7,000 associates in 70 offices worldwide. Epsilon is
an Alliance Data company. For more information, visit
www.epsilon.com, follow us on Twitter @EpsilonMktg or call
1.800.309.0505.
About CJ Affiliate by Conversant
CJ Affiliate by Conversant (formerly Commission Junction) is the
leading global affiliate marketing network, specializing in
pay-for-performance programs that drive results for businesses
around the world. The CJ Network helps to reach and connect with
millions of online consumers every day by facilitating equitable,
lucrative relationships between advertisers and publishers. Many of
the world's most widely recognized and highly specialized brands
run their pay-for-performance programs on CJ's platform. For more
information, please visit www.cj.com.
About Conversant, LLC
Conversant, LLC is the leader in personalized digital marketing.
Conversant helps the world's biggest companies grow by creating
personalized experiences that deliver higher returns for brands and
greater satisfaction for people. We offer a fully integrated
personalization platform, personalized media programs and the
world's largest affiliate marketing network - all fueled by a deep
understanding of what motivates people to engage, connect and buy.
For more information, please visit www.conversantmedia.com.
About Alliance Data
Alliance Data® (NYSE: ADS) is a leading global
provider of data-driven marketing and loyalty solutions serving
large, consumer-based industries. The Company creates and deploys
customized solutions, enhancing the critical customer marketing
experience; the result is measurably changing consumer behavior
while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create
and increase customer loyalty through solutions that engage
millions of customers each day across multiple touch points using
traditional, digital, mobile and emerging technologies. An S&P
500 and Fortune 500 company headquartered in Plano, Texas, Alliance Data consists of three
businesses that together employ more than 15,000 associates at
approximately 100 locations worldwide.
Alliance Data's card services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, the
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and holds a majority interest in Netherlands-based BrandLoyalty, a global
provider of tailor-made loyalty programs for grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Alliance Data's Safe Harbor Statement/Forward Looking
Statements
This release may contain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
Such statements may use words such as "anticipate," "believe,"
"continue, " "could," "estimate," "expect," "intend, " "may, "
"predict," "project," "would," and similar expressions as they
relate to us or our management. When we make forward-looking
statements, we are basing them on our management's beliefs and
assumptions, using information currently available to us. Although
we believe that the expectations reflected in the forward-looking
statements are reasonable, these forward-looking statements are
subject to risks, uncertainties and assumptions, including those
discussed in our filings with the Securities and Exchange
Commission.
If one or more of these or other risks or uncertainties
materialize, or if our underlying assumptions prove to be
incorrect, actual results may vary materially from what we
projected. Any forward-looking statements contained in this
presentation reflect our current views with respect to future
events and are subject to these and other risks, uncertainties and
assumptions relating to our operations, results of operations,
growth strategy and liquidity. We have no intention, and disclaim
any obligation, to update or revise any forward-looking statements,
whether as a result of new information, future results or
otherwise, except as required by law.
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: Statements in this presentation regarding
Alliance Data Systems Corporation's business which are not
historical facts are "forward-looking statements" that involve
risks and uncertainties. For a discussion of such risks and
uncertainties, which could cause actual results to differ from
those contained in the forward-looking statements, see "Risk
Factors" in the Company's Annual Report on Form 10-K for the most
recently ended fiscal year. Risk factors may be updated in Item 1A
in each of the Company's Quarterly Reports on Form 10-Q for each
quarterly period subsequent to the Company's most recent Form
10-K.
Contact:
|
Alliance
Data Tiffany Louder –
Investor Relations Alliance Data 214.494.3048 tiffany.louder@alliancedata.com
Steve Calk
FTI Consulting
212-850-5721 alliancedata@fticonsulting.com
Shelley Whiddon – Media 214.494.3811 Shelley.whiddon@alliancedata.com
|
Epsilon Jessica Nable – Media 203.210.3125 Jessica.nable@epsilon.com
|
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SOURCE Alliance Data Systems Corporation