ST. LOUIS, Nov. 1, 2016 /PRNewswire/ -- Edgewell
Personal Care Company (NYSE: EPC) announced today that it has
acquired Bulldog Skincare Holdings Limited, a U.K. based men's
grooming and skincare products company. Terms of the transaction
were not disclosed.
Founded in the U.K. in 2006, Bulldog offers male skincare
products including moisturizers, face washes, scrubs, balms, shave
gels and creams, body washes, lip balm and lotions. Bulldog's
products are sold globally with distribution in over 17,000
locations. Its largest markets are in the U.K., U.S.,
Sweden and South Korea.
"As a challenger company in men's grooming, Edgewell has
continuously pressed beyond category conventions and leaders, to
bring unique innovation to market for the benefit of our customers,
consumers, and Edgewell shareholders," said Colin Hutchison, Edgewell's Vice President of
Commercial International. "Similarly, Bulldog has created an
exciting and fast growing brand, by bringing that same challenger
approach to men's skincare, providing differentiated products that
focus on a simple straightforward message for men. Bulldog is
a natural fit for Edgewell, and this acquisition creates
opportunities to expand our personal care portfolio in a growing
global category where we can leverage our large geographic
footprint."
"We are delighted to be joining Edgewell's fantastic family of
brands," said Simon Duffy, Bulldog's
Founder. "We are excited about the future and in particular,
getting our products to more people in more countries." Mr. Duffy
continued, "Since our founding, our goal has been to put a Bulldog
product in every bathroom and we are confident Edgewell will help
us deliver on this mission."
Edgewell will discuss the acquisition in further detail on its
earnings call scheduled for November
10, 2016. The transaction was funded from operating
cash and will not have a material effect on fiscal 2017 expected
financial results.
Dentons advised Edgewell on legal matters relating to the
transaction.
Baylor Klein served as financial
advisor and Addleshaw Goddard LLP as legal advisor to Bulldog
Skincare Holdings Limited.
About Edgewell Personal Care
Edgewell is a leading pure-play consumer products company with
an attractive, diversified portfolio of established brand names
such as Schick® and Wilkinson Sword® men's and women's shaving
systems and disposable razors; Edge® and Skintimate® shave
preparations; Playtex®, Stayfree®, Carefree® and o.b.® feminine
care products; Banana Boat® and Hawaiian Tropic® sun care products;
Playtex® infant feeding, Diaper Genie® and gloves; and Wet Ones®
moist wipes. The Company has a broad global footprint and
operates in more than 50 markets, including the U.S., Canada, Mexico, Germany, Japan and Australia, with approximately 6,000 employees
worldwide.
About Bulldog
Bulldog Skincare Holdings Limited makes award-winning skincare
products that are purpose-built for men and enriched with amazing
natural ingredients. Founded in 2006, the Company sells its
products in 14 markets around the world including the U.K., U.S.,
Sweden and South Korea.
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SOURCE Edgewell Personal Care Company