LONDON, March 31, 2015 /PRNewswire/ -- What the
owners of any business want is to increase revenue by providing
their customers with the best service possible. To do this,
customers need to know about your business, and the key hinges on
your ability to market it properly. Today, owners of bars and
nightclubs have a variety of effective ways of promoting their
venues. In addition to well-established offline channels, bar
owners also need to understand the importance of digital
platforms.
Photo - http://photos.prnewswire.com/prnh/20150330/195214
Photo - http://photos.prnewswire.com/prnh/20150330/195215
DrinkAdvisor's Barkeeper Promo Platform was designed as a unique
marketing tool for bar owners, making their venues more visible on
the party radars of smartphone users and giving them control over
their venue's public pages.
Currently bar owners can manage and handle their digital venue
page, create a profile for drinking spot, update information
details, and even tag a signature cocktail. The last one can be the
seal of quality that gives customers the chance to get the very
best out of the venue.
Special metrics based on high-tech service can help bar owners
keep the situation on their radar, so that every time someone
clicks the venue's Like button, position in the App becomes higher.
The venue's position in the city can be tracked in real-time in the
online office, showing how popular the spot is. This ranking is
vital as it can put the venue in the Top-list for customers looking
for a place to go.
Barkeeper helps to hold the customer's interest by keeping them
in the loop. Such service sections as Events and Deals were created
to promote daily food, drink deals, and entertainment events in
real-time. Also it is possible to target audiences by promoting
events to locals that have subscribed to the venue and even to
those who have never visited the spot before. Every time an event
or deal is published, users get a push notification to their
phone.
DrinkAdvisor is a powerful tool for driving guests to venues, as
well as for getting useful feedback about spots. Besides publishing
comments, guests can also download photos of their favorite
cocktails. This tool helps to find out customers' preferences and
see what people really appreciate in order to promote it via
Barkeeper.
When it comes to marketing venue, the importance of digital
tools shouldn't be forgotten. To promote a venue like a pro, it is
necessary to use tools of the Digital Age and attract tech-savvy
consumers that have never been reached before. The sweet garnish of
this recipe is the opportunity to be popular throughout the world
for the price of a few cocktails.
About DrinkAdvisor®
DrinkAdvisor, the bars and drinks guide for frequent travelers
and locals, is a free application for iOS http://bit.ly/1FShWQG and
Android http://bit.ly/1L4k8Yr, reviewed and rated by users
worldwide in over 210 cities in 70 countries.
Contact:
Tekucheva Ekaterina
Email
+44 20 8 1234 640
www.drinkadvisor.com/
The full press release version and Hi-Res photos can be accessed
at http://bit.ly/1LA0RBT
You can check Barkeeper here http://bit.ly/1EJy5YW
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/drinkadvisor-the-best-recipe-for-digital-promotion-of-bars-and-nightclubs-300058098.html
SOURCE DrinkAdvisor