DUBLIN, Ireland, April 22, 2014 /PRNewswire/ --
Research and
Markets (http://www.researchandmarkets.com/research/5kr4m7/wireless_watch)
has announced the addition of the "Concise Analysis of the
International Wireless Market - Wireless Watch" subscription
to their offering.
(Logo:
http://photos.prnewswire.com/prnh/20130307/600769 )
Welcome to the world of Wireless Watch
We all once understood the cellular industry, but the rules are
changing all over again, as it faces the Perfect Storm.
LTE and LTE Advanced must open the door to the internet, broadband,
video and the ever popular social network - just about anywhere you
are.
Already there are 7 billion mobile subscribers, more than the
world's population, and the lead has been handed from Europe to the US to China and India. This is where you have to conduct
business - where 30% of the world's mobile subscribers are in just
two countries.
There are more mobile handsets than there are TVs, PCs, laptops and
normal telephones all put together. There are more mobiles handsets
than there are toothbrushes. And the numbers are growing faster.
And they all want connectivity.
Already 1.2 billion use phones to connect to the web, more than
twice as many as use fixed broadband lines. In some parts of the
world people think that the internet IS the phone. More people in
Asia use the mobile web than
anywhere else and mobile devices account for 9% of global website
hits. This number is rising fast. 85% of new handsets come web
enabled, so pretty soon 5 billion people will EXPECT the phone to
reach the internet.
Meeting this rising expectation presents the sole agenda for the
modern cellco. The other half of that agenda is that people expect
to pay less for future service than they used to pay for simple
voice, except they want, and expect Video.
Mobile operators face a perfect storm' - mobile data rising at 70%
a year, mobile data revenue rising by just 17%. Data already eats
90% of existing networks, but provides only a third of its
income.
Users all the time want a better experience. They expect broadband
to include mobile video, TV, gaming. Cellcos will spend $ billions
chasing these targets each year, but will have to go further and
change the shape of their networks. The size of cells must change,
the use of multi-layer, multi-spectrum networks and base stations,
will become standard, new backhaul options will come into play, and
WiFi will become its sidekick, in this struggle to meet
expectations.
WiFi is used already by 700 million people and there are 800
million new Wi-Fi devices each year. Most phones will have it, most
customers will expect more of it.
This highly connected world attracts many of the sharpest brains on
the planet, which is what makes this markets so competitive. And as
countries and regions approach saturation, competition will get
stronger. Major brands will evaporate overnight. Which is why we
Watch Wireless - someone has to.
For more information
visit http://www.researchandmarkets.com/research/5kr4m7/wireless_watch
Media Contact: Laura Wood , +353-1-481-1716,
press@researchandmarkets.net