COLORADO SPRINGS, Colo.,
March 31, 2015 /PRNewswire/
-- CodeBaby, a leading provider of customer engagement and
intelligent virtual assistant technology, today announced
impressive results from CodeBaby customers across industries and
within market segments.
- Across industries, consumers who engage with CodeBaby convert
ten times more often than consumers who did not engage with the
CodeBaby Intelligent Virtual Assistant (IVA).
- Visitors engaged the Intelligent Virtual Assistant three to six
times on key pages to gain the decision support and guidance needed
to complete more complex processes online.
- Equally as compelling, customers are consistently seeing a
25-30 percent decrease in call center/customer service costs across
industries, from healthcare to financial, with CodeBaby.
Specifically in the healthcare industry, organizations are
focused on a positive and user friendly online consumer experience
as one of the most critical components as they transition from pre
Affordable Care Act (ACA) to the transformational realities of
consumerism in the post-ACA era. Organizations are
integrating IVAs as a core piece of technology to not only enhance
the customer experience but drive down costs through increased
efficiencies. Results specific to healthcare include:
- Private exchanges saw a remarkable eighteen times more
enrollment conversions in the first year.
- Public exchanges using CodeBaby for the healthcare enrollment
process saw nine times higher conversion rates.
"Health insurance is complicated, even for those who have worked
with it for years. Many customers coming to state health insurance
Marketplaces are shopping for coverage for the first time and they
want some guidance," said Marcia
Benshoof, Chief Strategy and Sales Officer for Connect for
Health Colorado®. "Kyla, our CodeBaby Intelligent Virtual
Assistant, can help online customers navigate our site, help them
better understand their options and guide them toward the best
choice for their families and themselves."
"Combining our findings with research from Byron Reeves of Stanford
University, Gartner, Forrester and other analysts, it is
obvious IVA technology drives both top and bottom line results,"
said Dennis McGuire, CEO, CodeBaby.
"It then becomes an easy decision for companies to deploy IVA at
every step of the online customer journey for enhanced customer
experiences. CodeBaby is a critical component for any website that
is working to convey complex, and at times, intimidating
information to consumers."
About CodeBaby:
CodeBaby is a global customer
engagement and intelligent virtual assistant (IVA) technology
provider. Leveraging emotional engagement and gaming expertise,
CodeBaby's solutions drive engagement and retention for Fortune 500
customers within healthcare, financials, banking, and eCommerce.
CodeBaby was named a 2014 eHealthcare Leadership Award
Winner for providing innovative solutions in healthcare. Visit
our website codebaby.com or follow us on Twitter
@CodeBaby.
Contact:
Katherine Wells
CodeBaby Corp.
katherine.wells@codebaby.com
719.332.5162
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SOURCE CodeBaby