New Organic Energy Bar Filled With Creamy Nut
Butter Now Available in Canada
EMERYVILLE, CA, April 25, 2017 /CNW/ - Clif Bar & Company, a
leading maker of nutritious and organic foods, today introduced the
category-first CLIF Nut Butter Filled Energy Bar in Canada in four flavours: Chocolate Hazelnut
Butter, Chocolate Peanut Butter, Coconut Almond Butter and Peanut
Butter.
Made in Canada with delicious
organic ingredients, each bar offers for the first time a creamy
nut butter filling inside a nutritious energy bar. Crafted for
athletes and adventurers, CLIF Nut Butter Filled Energy Bar
combines the fat from nut butters and carbohydrates from multiple
sources.
"We're excited to bring CLIF Nut Butter Filled Energy Bar to
Canada," said Kevin Cleary, CEO at
Clif Bar & Company. "This is a whole new kind of energy bar,
made with organic ingredients and filled with an energy food people
love – creamy nut butters."
Each recipe contains non-GMO ingredients and does not contain
partially hydrogenated oils, high fructose corn syrup or artificial
flavours. All four flavours will be available at select and major
retailers across Canada starting now.
Clif Bar & Company is launching CLIF Nut Butter Filled
Energy Bar in Canada with a number
of strategic partnerships and activations throughout 2017. Some of
these include:
- An elevated CLIF experience at the World Ski & Snowboard
Festival in Whistler, B.C.,
with a CLIF-inspired coffee shop pop-up during the festival that
will pair delicious CLIF Nut Butter Filled Bars with locally
sourced Mount Currie Coffee.
- Lead partner of Toronto Bike Month, the annual
celebration of cycling in the Greater
Toronto & Hamilton Area with hundreds of events,
including Bike to Work Day on May
29 that brings together thousands of commuters, families,
schools and community groups to celebrate their shared passion for
cycling.
- Strategic partnership with Trans Canada
Trail – the non-profit leading the efforts to connect The
Great Trail by 2017. With nearly 24,000 kilometers of recreational
trails expected to be fully connected for Canada's 150th
anniversary, The Great Trail will be the world's longest
recreational trail network. CLIF Nut Butter Filled Bars will be
sampled along high-trafficked portions of the trail in Ontario, Quebec, British
Columbia and Alberta during
summer and fall.
- Third-year partnership to support National Organic Week,
the largest annual celebration of organic food, farming and
products across Canada. Organic Week showcases the benefits of
organic agriculture and its positive impact on the environment,
animal welfare, as well as our well-being.
- Sampling of CLIF Nut Butter Filled Energy Bars at more than 90
CLIF sponsored sporting and lifestyle events throughout
Canada.
About Clif Bar & Company
Clif Bar & Company
crafts nutritious and organic foods to feed and inspire adventure,
including the CLIF BAR®, CLIF Kid® Zbar, and the all-new CLIF® Nut
Butter Filled energy bar. Family and employee owned, the company is
committed to sustaining its people, brands, business, community and
the planet. For more information on Clif Bar & Company, please
visit www.clifbar.ca, check out our Facebook page at
www.facebook.com/clifbar and follow us on Instagram and Twitter
@clifbar.
SOURCE Clif Bar & Company