Citrix Predicts the Future of Work
August 05 2014 - 8:00AM
Business Wire
Analysis Shows That the Individual Employee and
the Technology They Uniquely Choose Are Leading Factors That Will
Shape the Workplace
Citrix today released its annual Technology Landscape document,
developed by the company’s CTO Office, identifying three key
megatrends that Citrix believes will shape the future of how people
and businesses work over the next five years:
- Employees will drive the future
workplace experience
- “Personal Digital Advantage” will
define success
- Technology abundance enables the
creative revolution
Employees will drive the future workplace experience
Enterprises are becoming matchmakers, pairing great talent to
great work as they embrace the freelance and creative economies.
Future generations will demand that their workplace embrace
anywhere, any device and anytime practices. Workplaces that adopt
these practices will attract the highest caliber of talent, thrive
and grow beyond expectations.
“Personal Digital Advantage” will define success
There are an overwhelming number of devices and software tools
available today to enhance, automate, and assist people with work.
The “Personal Digital Advantage” is made up of all the digital
tools, hardware and software, that enable people to work and live
faster, better, and more meaningfully. The value of the “Personal
Digital Advantage” is found when individuals master five specific
practices, which are: seamless multi-device experiences, attention
and information management, speed learning, real-time digital
assistance and time warping through automation. These are not
optional. Each is required in order to be successful in a world
that is constantly changing, flooded with information, and
overwhelming with priorities that absorb more time than
available.
Technology abundance enables the creative revolution
An abundance of technology gives individuals more freedom to
create and make unique contributions to society. The recent
emergence of Internet-enabled sharing economies, such as Uber and
AirBnB, and giving economies, such as those enabled by Kickstarter,
will become more pervasive. Ongoing growth of readily available
free tools and technologies, and the increased sharing of
resources, will act to enhance the quality of life of greater
humanity.
These predictions illustrate the advances in technology that
will significantly influence how humans will live and how the
workplace will evolve by 2019.
Quotes
Martin Duursma, CTO Council Chair, Citrix
“The Citrix CTO Landscape Report offers a unique perspective on
trends moving the market as seen from a breadth of experts who
spend countless hours talking with customers, partners and industry
influencers. We’ve been watching many of these trends for years,
but the one consistent theme we see is the desire for people to
have freedom and flexibility to merge their work and personal
lives. This report provides an up-to-date view into the trends that
will be embraced by successful businesses and individuals over the
next 5 years.”
Related links
- Trends and Innovation at Citrix
- Blog: The Only Constant is Change
Follow us online
- Twitter: @Citrix
- Facebook: Citrix
About Citrix
Citrix (NASDAQ:CTXS) is a leader in mobile workspaces, providing
virtualization, mobility management, networking and cloud services
to enable new ways to work better. Citrix solutions power business
mobility through secure, personal workspaces that provide
people with instant access to apps, desktops, data and
communications on any device, over any network and cloud. This year
Citrix is celebrating 25 years of innovation, making IT simpler and
people more productive. With annual revenue in 2013 of $2.9
billion, Citrix solutions are in use at more than 330,000
organizations and by over 100 million users globally. Learn more
at www.citrix.com.
For Citrix Investors
This release contains forward-looking statements which are made
pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933 and of Section 21E of the Securities
Exchange Act of 1934. The forward-looking statements in this
release do not constitute guarantees of future performance. Those
statements involve a number of factors that could cause actual
results to differ materially, including risks associated with the
impact of the global economy and uncertainty in the IT spending
environment, including in revenue growth and recognition of
revenue, products and services, their development and distribution,
product demand and pipeline, economic and competitive factors,
including risks associated with international growth and IT
consolidation, as well as other risks detailed in the Company's
filings with the Securities and Exchange Commission. Citrix assumes
no obligation to update any forward-looking information contained
in this press release or with respect to the announcements
described herein.
The development, release and timing of any features or
functionality described for our products remains at our sole
discretion and are subject to change without notice or
consultation. The information provided is for informational
purposes only and is not a commitment, promise or legal obligation
to deliver any material, code or functionality and should not be
relied upon in making purchasing decisions or incorporated into any
contract.
Citrix is a registered trademarks of Citrix Systems, Inc. and/or
one or more of its subsidiaries, and may be registered in the U.S.
Patent and Trademark Office and in other countries.
CitrixStacy St. Louis,
408-790-8634stacy.stlouis@citrix.comTwitter: @CitrixPR
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