Chem-Dry Navigates around Challenging Global Economy; Enters 50th Country
October 06 2015 - 10:34AM
Business Wire
Leading Carpet and Upholstery Cleaning
Franchisee Attributes Growth to Tenacity, Flexibility
Bucking current business expansion obstacles around the world,
Chem-Dry, the world’s leading carpet and upholstery cleaning
service, has expanded into its 50th country, the South American
nation of Trinidad and Tobago, which came shortly after
successfully entering Bahrain in the Middle East.
With 3,500 locations worldwide serving more than 10,000 homes
and businesses every day, Chem-Dry attributes its international
success in part to its business model, which includes understanding
and accommodating cultural differences.
By using a Master Franchise model in which the Master Franchisee
owns the rights to the brand within a territory and is responsible
for developing the brand by selling the business to
sub-franchisees, Chem-Dry has been able to consistently bring the
world’s best and largest floor cleaning franchise into new global
markets. Currently, the brand is seeking Master Franchise partners
in Turkey, Germany, Poland, Taiwan, Brazil, Argentina and Chile,
among other available countries.
“While many prestigious U.S.-based brands are experiencing
international growth challenges due to wavering demand and the
strong U.S. dollar, Chem-Dry will continue to grow with confidence
throughout Central and South America for the remainder of 2015 and
into 2016,” said Joe Manuszak, director of International
Development with Chem-Dry. “In addition to expanding into Bahrain,
followed by Trinidad and Tobago, we also have Chem-Dry franchises
in MENA (Middle East North Africa), Sub-Saharan Africa, Europe and
the entire Pacific Rim.”
High demand for Chem-Dry’s proprietary products and cleaning
methods, including its Hot Carbonating Extraction (HCE) process, in
international markets has driven its success, along with strong
training and support and exceptional customer service. With a
multi-lingual team at its U.S. corporate headquarters, the
franchisor is able to communicate effectively with existing and
potential international franchisees around the globe. Manuszak and
his team are highly adaptable and accommodating, conducting
business and supporting Master Franchises in 29 different time
zones.
“You have to be flexible and you have to know your audience
outside the United States,” he said.
For example, while 80 percent of Chem-Dry’s domestic business is
residential and 20 percent commercial, the opposite is true in most
countries outside the U.S. Manuszak attributes this primarily to
the high priority many countries place on healthy work
environments. With the brand’s healthier process and its core
green-certified solution, The Natural, Chem-Dry is able to market
its business model and services to savvy entrepreneurs and partner
with them to meet this strong and growing demand.
Needs for services also vary based on climate in the respective
country. For example, according to Master Franchisee Kenneth M.
DeSanti, who operates Chem-Dry of Costa Rica, “Since we are located
in a country with very hot, humid weather, carpeting is limited in
homes, although some have area rugs. Our market consists mainly of
commercial clients, such as hotels, casinos, office buildings, free
zones, and large scale companies.”
A global concern for the environment also drives demand for
Chem-Dry’s services around the world. In addition to using
green-certified cleaning solutions that are safe and non-toxic, the
company’s HCE process uses about 80 percent less water than typical
steam cleaning, which means that carpets, rugs and upholstery are
deep cleaned and dry in just a couple of hours rather than a couple
of days. Based on a study conducted by an independent laboratory,
Chem-Dry’s HCE process has also been proven to improve the safety
and healthfulness of indoor environments, removing 98 percent of
common indoor allergens from carpets and upholstery and, when a
sanitizer was added, 89 percent of airborne bacteria. The study was
conducted by a leading independent air quality laboratory in a
cross-section of consumer homes in the U.S. and internationally.
The specific common household allergens tested were cat and dog
dander and dust mite allergens.
Since the environment and health are a concern for people in
every country, Chem-Dry’s more eco-friendly process and impressive
indoor health study results have resonated around the world. “No
matter where our franchisees are in the world, we actively support
them in their business,” Manuszak said. “We provide technology,
marketing support, apps for digital platforms, and ongoing training
with Chem-Dry’s superior, healthier products and processes. We’re
fortunate and proud to have such committed, high-caliber
franchisees. They have fully embraced the Chem-Dry methods and are
impressing customers and creating healthier homes and workplaces
all over the world.”
About Chem-Dry
Founded in 1977, Chem-Dry is the world’s leading carpet and
upholstery cleaning service with a network of more than 3,500 units
in 50 countries serving over 10,000 homes a day worldwide. Its
green-certified solution and proprietary Hot Carbonating Extraction
cleaning process provide a deeper clean, allow surfaces to dry
faster, and leave homes and workplaces healthier. Chem-Dry has been
ranked the number one carpet cleaning franchise by Entrepreneur
magazine for 27 consecutive years and has also been featured in the
magazine’s Top Home-Based Franchises list among the top 10 concepts
for 19 consecutive years. For more information on franchise
opportunities, visit www.chemdryfranchise.com, or to request a
quote or schedule a cleaning, visit www.chemdry.com. Chem-Dry is
owned by Harris Research, Inc., which is also the founder and owner
of the fast-growing N-Hance Wood Renewal franchise.
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Fishman PRMary Pattara, 847-945-1300mpattara@fishmanpr.com