CBRE Debuts New Online Magazine “Blueprint”
June 16 2015 - 8:00AM
Business Wire
Commentary on trends, influences and ideas
shaping the world, told through the lens of the built
environment
CBRE Group, Inc. (NYSE:CBG) today unveiled Blueprint, an online
magazine dedicated to telling timely and insightful stories about
the transformational role real estate plays in the world.
“Blueprint is an opportunity to share the impact of real estate
with the broad business community and across our industry, by
leveraging the deep institutional knowledge and intellectual
capital that lives inside CBRE,” said Mike Lafitte, CBRE’s chief
operating officer. “We’ve been the market leader in our industry
for years. With Blueprint, we have a unique platform for telling
our stories in today’s digital landscape—stories that go beyond the
day-to-day nature of our client relationships.”
Blueprint will feature thought-provoking content informed by
urbanists, academics and leading thinkers, as well as CBRE global
leaders, all unified by ideas that examine the built environment’s
potential impact on business, cities and people.
The magazine will rely on interactive infographics, photo essays
and videos to bring a wide array of subjects to life,
including:
- Issues at the intersection of real
estate, culture, commerce, cities and talent;
- Looks at some of the world’s most
iconic buildings, spaces and structures;
- Tours of emerging and established
neighborhoods across the globe;
- Exploration of forward-thinking trends
in workplace environments; and
- Trends and issues in commercial real
estate and their impact on everyday life.
Blueprint will also provide an additional platform for
delivering CBRE’s industry-leading research insights.
“In the digital economy, the way brands communicate and connect
has evolved. Our toolkit has expanded to include specialized web
sites, apps and social platforms,” said Paul Suchman, CBRE’s chief
marketing officer. “The content and focus of Blueprint allow us to
tell stories directly through a best-in-class experience, intended
to drive deeper interactions and value exchanges with all of our
stakeholders.”
Blueprint can be accessed at blueprint.cbre.com.
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500
company headquartered in Los Angeles, is the world’s largest
commercial real estate services and investment firm (in terms of
2014 revenue). The Company has more than 52,000 employees
(excluding affiliates), and serves real estate owners, investors
and occupiers through more than 370 offices (excluding affiliates)
worldwide. CBRE offers strategic advice and execution for property
sales and leasing; corporate services; property, facilities and
project management; mortgage banking; appraisal and valuation;
development services; investment management; and research and
consulting. Please visit our website at www.cbre.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150616005189/en/
CBRE Group, Inc.Robert
McGrath212.984.8267robert.mcgrath@cbre.comorCorey
Mirman212.984.6542corey.mirman@cbre.com
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