BRENTWOOD, Tenn., Oct. 12, 2015 /PRNewswire/ -- As the largest
senior living provider in the country, Brookdale Senior Living
(NYSE: BKD) is advancing its industry leadership role through a new
national branding and communications initiative beginning
today. Brookdale's campaign is designed to provoke audiences
to rethink their views of senior living and to capture the essence
of the close relationships formed every day between the company's
80,000 associates and nearly 100,000 residents. As part of
the campaign, the company is undertaking a broad range of
initiatives to evolve the perception of senior living and
demonstrate how innovative approaches and services at Brookdale can
transform lives.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
"We continue to move forward on our objective to develop the
preeminent senior living brand, and we believe this campaign will
create a cultural redefinition of the value that an innovative
senior living provider can bring to people's lives," said
Will Clark, Brookdale's senior vice
president of strategy and innovation. "Brookdale is bringing new
life to the traditional view of senior living. We focus our
energy on enabling seniors to live their lives to the fullest – and
in doing so changing the myths and perceptions of senior living. As
the largest senior living provider in the country, we have the
opportunity and I believe the responsibility to lead this
conversation."
Brookdale is bringing visibility to its mission of "enriching
lives every day" through an extensive national television and
multi-channel branding and marketing campaign, including digital,
direct mail, print, social media, and local community outreach. The
campaign showcases real Brookdale associates whose unscripted
stories help to counter some long held stigmas about senior living.
It is also backed by a number of operational and innovation
platforms that will sync with the effort, looking forward.
During the past 12 months, the company has conducted extensive
customer and market research to better understand the housing,
care, and lifestyle wants, needs, and preferences of seniors and
their families. To develop the campaign, Brookdale invited its
community associates from multiple markets to share the close bonds
they have with residents in their communities. A number of
those associates were chosen to appear in the national television
commercials and in content across various channels and
platforms. They include:
- Desiree, resident programs director, Jacksonville, Fla.
- Elizabeth, Clare Bridge program
coordinator, St. Petersburg,
Fla.
- Kevin, dining services director, Chicago, Il.
- Cam, maintenance technician, San Marcos, Cal.
"All of us at some point will have to choose where and how to
live our later years. We want people to appreciate and value the
tremendous benefits of innovative senior living and to look to
Brookdale as a trusted partner. There is no better way to
communicate our commitment to enriching the lives of seniors and
their families than through the words of our compassionate, caring
associates. It is because of them that we are Bringing New
Life to Senior Living." continued Clark.
About Brookdale
Brookdale Senior Living Inc. is the leading operator of
senior living communities throughout the
United States. The Company is committed to providing senior
living solutions primarily within properties that are designed,
purpose-built and operated to provide the highest-quality service,
care and living accommodations for residents. Currently Brookdale
operates independent living, assisted living, and dementia-care
communities and continuing care retirement centers, with
approximately 1,135 communities in 47 states and the ability to
serve over 110,000 residents. Through its ancillary services
program, the Company also offers a range of outpatient therapy,
home health, personalized living and hospice services.
Contact: Rob Borella,
615-564-8848,
rborella@brookdale.com
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SOURCE Brookdale Senior Living Inc.