NEW YORK, Aug. 16, 2017
/PRNewswire/ -- Today, Brandwatch, the world's leading social
intelligence company, introduced Benchmarked Reports to its
Audiences analytics product. Marketers and analysts can now compare
any three audiences, including the followers of any Twitter
account, to deliver targeted strategies based on what makes their
customer different. No other product on the market can do this.
"As a researcher myself I know the best insights come from
understanding the differences that make us unique, and which
similarities bind us together into tribes," said Rebecca Carson, VP Product, Social Insight, at
Brandwatch. "That's why we have built Brandwatch Audience
dashboards on a solid foundation of benchmarking. Our platform does
the heavy lifting comparing and contextualizing your data, so that
you can instantly gain insight into who your audiences are and what
matters most to them."
When it comes to studying audiences, especially on social media
sites, data can often be deceptive. What may appear to be an
insight into the people you are trying to reach can be an inherent
bias in the source used.
Brandwatch Audiences addresses this data accuracy challenge by
allowing users to benchmark any audience against any other three
audiences simultaneously.
This technology reveals what makes target customers unique,
compared to a very similar group of people. This data can reveal
the insight needed to create campaigns that stand out by speaking
more directly to the right people.
Audiences also allows customers to:
- Identify the best people for influencer marketing or
user-generated content campaigns within a database of over 300m
Twitter users
- Pinpoint potential customers with a near-instant search based
on who they are, what they talk about and who they follow
- Export audience lists for more precise Twitter Ad
targeting
- Conduct quick, custom research reports into the demographics,
interests and professions of target audiences
Brandwatch Audiences Benchmarked Reports are available now. To
learn more about this new added technology, read the detailed blog
post.
In our most recent customer survey, 95% of respondents
disclosed that they think Brandwatch technology is superior to
their last social intelligence platform. Discover how you
can do more with your business data.
About Brandwatch
Brandwatch is the world's leading social intelligence company.
The company's flagship products, Brandwatch Analytics and the Vizia
platform, fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online
conversations every day and provides users with the tools to
analyze them, empowering the world's most admired brands and
agencies to make insightful, data-driven business decisions. The
Vizia platform distributes visually-engaging insights to the
physical places where the action happens.
The Brandwatch platform is used by over 1,300 brands and
agencies, including Unilever, American Airlines, Whirlpool, ASOS,
Walmart, British Airways, and Dell. Brandwatch continues on its
impressive business trajectory, recently named a global leader in
enterprise social listening platforms by the latest reports from
several independent research firms. Increasing its worldwide
presence, the company has offices around the world including
Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
Brandwatch. Now You Know.
www.brandwatch.com |@Brandwatch |press office |contact
Contact:
Dinah Alobeid
917.846.2381
dinah@brandwatch.com
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SOURCE Brandwatch