Black Friday Shopping and Mobile Traffic Experience Record Breaking Surge Across Major Retail Sites, According to HookLogic
November 28 2015 - 1:21PM
Business Wire
HookLogic sees mobile peak at 71% of ecommerce
traffic on Thanksgiving across top retailer sites
More shoppers flocked to major retail sites on both Thanksgiving
and Black Friday 2015 than ever before, according to HookLogic—the
leader in performance marketing for brands, which sees over 43
billion ecommerce searches a year. HookLogic, whose platform
includes a network of leading retailer sites like Walmart, Target,
Best Buy, and Macy’s, reports that Thanksgiving ecommerce traffic
and conversions were up 2.7x and 4.2x, and Black Friday traffic and
conversions were 4.5x and 6.2x respectively compared to the October
daily average.
HookLogic saw the new ‘Mobile Moment’—the biggest share in
mobile ecommerce traffic at 7am EST on Thanksgiving, coming in at
71% (vs. desktop at 29%), indicating many consumers were likely
shopping from their beds when they woke up. Mobile traffic stayed
high throughout Thanksgiving Day, as shoppers had their phones at
hand. On Black Friday, mobile shopping hit an average of 60%,
indicating there may have been both online and in-store
activity.
“We’re excited for our brand advertisers and retail partners
this holiday season as they see massive online and mobile sales
lifts,” said HookLogic CEO Jonathan Opdyke. “Our retail network has
seen a ton of momentum going through the weekend, and we expect to
see the biggest Cyber Monday yet. Our analysts will report that
outcome on Tuesday, so stay tuned.”
From an hourly shopping perspective, conversions were the
highest (9.8x the daily average) at 12pm EST on Black Friday.
Traffic spiked one hour prior at 6.9x the average, indicating
massive browsing and researching that quickly converted to the
‘buy’ button. The UK saw the rise of the ‘Midnight Shopper,’ who
drove ecommerce traffic an astounding 330x greater than a typical
1am hour. UK retailers have succeeded in driving new shopping
behavior on Black Friday.
About HookLogic
HookLogic, the pioneer of performance marketing for brands,
partners with the world’s leading retailers and online travel
agencies to accelerate sales for product brands and hotels.
Advertisers use the platform to reach in-market shoppers, drive
traffic to products, and attribute resulting sales. Network
partners and advertisers include Walmart, Target, Best Buy, Macy’s,
Expedia, Priceline, Hasbro, Intel, LG, L'Oreal, Mondelez, Philips,
Microsoft, and Marriott. HookLogic is headquartered in New York,
with offices in Ann Arbor, Mich.; Santa Monica, Calif.; and London.
For more information, please visit www.hooklogic.com or
call (646) 467-8200.
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Finn Partners for HookLogicSamantha Kops,
908-672-2109Samantha.kops@finnpartners.com