Baristas Signs Master Franchise Development Deal Spanning Eight States With Established Multi Franchise Management Group
May 20 2014 - 7:57AM
Baristas Coffee Company, Inc. (OTCPK:BCCI), Via GlobeNewswire
NASDAQ QMX worldwide news service is announcing that announced that
it has signed an exclusive Master Franchise Development deal with
BMOC for the development, construction, and management of
franchises eight states including NJ, PA, OH, IN, IL, MI, WI, MN.
The deal exempts the previously purchased franchise rights owned by
Cuppa Joe's in Manalapan County, NJ managed by Joey Pagano.
The group led by Lance L. Lehr has a long history in
successfully developing franchise territories, franchised hotels,
independent hotel resort properties such as Hyatt, Starwood, IHG
and Choice Hotels, Water Parks, numerous franchised and independent
restaurant development including Applebees, Quaker Steak and Lube,
Damons Grill, Valentinos Italian, Safari Steakhouse, and extensive
consulting in Hotel, Resort, and Restaurant Industries. As part of
the deal BMOC will provide $25,000 of national advertising per
month specifically targeted at attracting franchisees for the
duration of the agreement. Mr. Lehr has 18 years of senior
management experience in the hospitality industry. Mr. Lehr's
entrepreneurial management style of leadership focuses on
empowering associates and holding them accountable for high level
performance. This has led to the successful development and
operation of several companies in the hospitality industry recently
including Hybrid Hospitality Inc. and American Resort Management,
LLC.
CEO Barry Henthorn stated, "The new partnership came as a direct
result of or recent exposure in Inc. Magazine being designated as
"Most Exciting New Franchise of 2014" in the current issue
including the franchise resource guide. The success of our Joint
venture in Cape Coral, and our proven business model allowed us to
demonstrate why Baristas provides a truly unique and sound
opportunity that can be obtained with minimal upfront capital.
Working with Lance and his team is just what we needed in order to
propel our franchise initiatives and growth.
Lance L. Lehr commented "The Baristas Brand and concept is truly
one of the best we have ever encountered. Baristas especially
shines in its ROI of its relatively low capital cost coupled with
aggressive labor and cost management. This has led to
Baristas success in the cost sensitive hospitality market. The
management understands the key ingredients to building an explosive
brand that rewards its franchisees and we feel that Baristas is the
best opportunity in existence for a new innovative concept that is
instantly recognized. Baristas is not only the leader but the
pioneer of an opportunity that we feel will resonate and sustain
multiple markets. We are fully committed to the development of the
Baristas franchises and will be growing not only the Baristas brand
but leveraging our foothold in the hospitality industry to lower
cost, streamline operations and further refine this amazing
opportunity. This will be accomplished by aggressive cost control
coupled with out of the box sales building efforts and an intense
focus on the guest experience."
About Baristas Coffee Company (BCCI):
Headquartered in the Seattle, Washington area, Baristas Coffee
Company, Inc. was formed to create a national brand of drive-thru
espresso stands. BCCI is accomplishing this by acquiring
established businesses that fit its model, opening new locations,
and by franchising. Baristas has separated itself from the
competition with its "theme" of joining attractive female baristas
in entertaining costumes preparing the finest beverages available
on the market. Baristas can currently be found in six greater
Seattle area locations as well as in Florida, and Montana.
Your state, Coming Soon! For more information on this fascinating
concept please visit us at www.baristas.tv.
CONTACT: For Investor Relations Contact:
Barry Henthorn
barry@baristas.tv
(206)579-0222
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