Avnet Unveils ‘Ask Avnet’ Industry’s First AI-to-Human Digital Platform
July 12 2017 - 3:15PM
Business Wire
Customers invited to beta test for streamlined
information access; new tool designed to accelerate time to market
for new technology solutions
Avnet (NYSE: AVT), a leading global technology distributor,
today unveiled Ask Avnet, the industry’s first digital platform
that integrates artificial intelligence (AI) and industry expertise
on demand to help a wide range of customers, including engineers,
procurement specialists and professional makers, find the critical
insights and information they need daily to bring their technology
solutions to market.
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View the full release here:
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The Ask Avnet automated assistant
integrates artificial intelligence and industry expertise on demand
to gather information quickly and easily, navigating users across
Avnet’s web-based ecosystem. (Photo: Business Wire)
Designed to connect customers to the product design and
development knowledge they need, the Ask Avnet automated assistant
gathers information quickly and easily, navigating users across
Avnet’s web-based ecosystem, including: Avnet.com, element14.com
and Hackster.io. In addition, Ask Avnet will soon be expanded to
include MakerSource.io this month and PremierFarnell.com in the
coming months. To help locate desired information, Ask Avnet is a
proactive tool that leverages artificial intelligence to help
anticipate a customer’s next move and provide them with the best
answer, rather than a list of all possible answers, while also
facilitating interactive discussions. Ask Avnet underscores Avnet’s
focus on creating differentiated offerings that put the company at
the forefront of the digital transformation, serving up the entire
technology supply chain for its diverse customer base.
Ask Avnet is now available to Avnet customers for beta testing.
To participate, customers can visit http://avnet.me/AskAvnet to
learn more about the tool and register. Once registration is
confirmed, customers can test drive the new platform and provide
feedback, which will be used to strengthen the platform prior to
its general release this fall.
By streamlining the customer experience through a combination of
artificial intelligence and direct interface with Avnet experts,
Ask Avnet aims to shorten the amount of time it takes for Avnet
customers to access information, thereby increasing the number of
projects delivered on time. Those using Ask Avnet will initially
interact with an automated assistant for fast answers to everyday
questions related to a components search or product design. In
cases where a specialist is best suited to support the customer,
Ask Avnet can immediately connect the user to the appropriate Avnet
expert. Through beta testing, customers’ interactions will have the
effect of building further intelligence into the system.
“As consumers, we are all very accustomed to accessing
information on demand. Ask Avnet will bring that same dynamic to
the electronics supply chain. Initial feedback from select
customers and industry partners has been positive, and we invite
engineers, makers and procurement specialists to test drive Ask
Avnet to take advantage of its benefits and help improve this
sophisticated tool,” said Kevin Yapp, senior vice president,
digital transformation, Avnet. “Ask Avnet provides on-demand
assistance that helps navigate Avnet’s ecosystem and move
seamlessly through the technology product lifecycle, from prototype
through mass production.”
One of the advantages of this kind of artificial intelligence or
AI technology is that it constantly “learns” and improves the user
experience. Each time the technology is used, it creates
information by which the tool improves itself. Ask Avnet provides
Avnet with a platform to better anticipate customers’ needs and
therefore will continually improve their user experience, which is
transformative as well as a unique differentiator in the
distribution industry.
Avnet’s acquisition of both Premier Farnell and Hackster in 2016
expanded the company’s reach to more than 2 million customers and
an active community of more than 600,000 entrepreneurs, makers and
engineers. MakerSource is an online resource directory developed by
Avnet that provides innovators, service providers and technical
experts with a forum to seek, as well as offer, support at each
stage of the product lifecycle.
To join the Ask Avnet beta user community, please visit
http://avnet.me/AskAvnet to register and request access.
Click to Tweet: .@Avnet debuts #AskAvnet, industry-first
intelligent customer assistance platform powered by #AI.
#ReachFurther http://bit.ly/1ll33LR
Follow Avnet on Twitter: @AvnetConnect with Avnet on LinkedIn:
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Facebook: http://www.facebook.com/AvnetInc
All brands and trade names are trademarks or registered
trademarks, and are the properties of their respective owners.
Avnet disclaims any proprietary interest in marks other than its
own.
About Avnet
From idea to design and from prototype to production, Avnet
supports customers at each stage of a product’s lifecycle. A
comprehensive portfolio of design and supply chain services makes
Avnet the go-to guide for innovators who set the pace for
technological change. For nearly a century, Avnet has helped its
customers and suppliers around the world realize the transformative
possibilities of technology. Learn more about Avnet at:
www.avnet.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170712006184/en/
AvnetMaureen O’Leary,
480-643-7499Maureen.OLeary@avnet.comorBrodeur Partners, for
AvnetJamie Ernst, 480-308-0286jernst@brodeur.com
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