Avid Showcases Groundbreaking Innovations at BroadcastAsia 2017
May 23 2017 - 8:30AM
BROADCASTASIA -- Avid® (Nasdaq:AVID), a
leading global media technology provider for the creation,
distribution and monetization of media assets for global media
organizations, enterprise users and individual creative
professionals, today announced that it will showcase its extensive
set of innovations for the Avid MediaCentral® Platform at
BroadcastAsia 2017. As the next phase of Avid Everywhere™, Avid has
extended MediaCentral—the industry’s most open, tightly integrated
and efficient platform designed for media—to the cloud, giving
customers even more flexibility in their deployment models and
licensing options. Avid will also showcase end-to-end 4K/IP
workflows, enhanced immersive workflows, and an expanded Alliance
Partner ecosystem, with major advancements across its comprehensive
tools and workflow solutions to create, distribute and optimize
media.
“With the transformation of Avid Everywhere from vision to
reality complete, we’re accelerating the pace of innovation—a key
part of which involves extending media production to the cloud,”
said Tom Cordiner, senior vice president, global sales, Avid.
“We’re looking forward to showing our preeminent community of
customers across the Asia Pacific region how our latest innovations
can help them address their most critical challenges—whether
they’re students, aspiring artists, educational institutions,
creative professionals or media enterprises.”
Innovations on show at the Avid booth include:
- Extending MediaCentral to the cloudWith new
cloud-hosted applications, media services and infrastructure on
demand, media organizations can capitalize on the efficiency,
agility, flexibility and scalability that the cloud facilitates. To
enable accelerated cloud innovation, Avid has selected Microsoft as
its preferred public cloud partner.
- New services on the MediaCentral PlatformAvid
Dialogue Search™ provides a scalable search platform enabling users
to locate clips based on spoken words or phrases across archives,
media asset management systems and production asset management
systems, while Avid Illuminate™ provides a file-based quality
assurance system for verifying captions, video descriptions and
languages.
- Avid brings native Dolby Atmos mixing to Pro Tools® |
HD and S6 With deep integration of Dolby Atmos in Pro
Tools® | HD, audio post professionals can create massive
multichannel mixes more easily in the industry’s leading immersive
audio format for movies, TV shows, music, and video games.
- Avid Artist | DNxIQ™ accelerates video
workflowsWith the powerful new Artist | DNxIQ video
interface’s extensive format support, from SD to 4k and Universal
Mastering, video professionals can quickly and easily respond to
changing content demands and deliver to a wider range of channels
and device.
- Free version of industry standard Media Composer® for
aspiring artistsAvid Media Composer | First gives aspiring
creative professionals, students, and those just starting their
professional careers free access to the same creative tools used by
the world’s most successful filmmakers and television program
creators.
- Furthering commitment to educationThe new Avid
Media Campus program offers a deeper partnership with Avid, and
flexible volume licensing and deployment options, to help educators
better prepare the next generation of creative talents and media
professionals for careers in the media and entertainment
industry.
- New 4K/UHD collaborative workflows Avid
will showcase a technology preview of next-gen server technology to
enable media professionals to expand into new end-to-end 4K/UHD
workflows for live sports and news production.
- Avid NEXIS® intelligent media storage
enhancementsAvid NEXIS now offers greater bandwidth
scalability and extended workflows with Pro Tools, empowering
creative teams with even better speed, efficiency, and
collaboration.
- EVS Alliance partnershipNew IPLINK for Avid
MediaCentral | UX enables Avid users to browse, search, and work
with EVS media on the MediaCentral Platform in live sports, news,
and entertainment workflows.
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection, distribution
and consumption. Avid’s preeminent customer community uses
Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened
to media in the world—from prestigious and award-winning feature
films, to popular television shows, news programs and
televised sporting events, and celebrated music recordings and live
concerts. With the most flexible deployment and pricing options,
Avid’s industry-leading solutions include Pro Tools®, Media
Composer®, Avid NEXIS®, Interplay®, ProSet™ and RealSet™, Maestro™,
PlayMaker™, and Sibelius®. For more information about Avid
solutions and services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn,
or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Dialogue Search, Avid Everywhere, Avid Illuminate, Avid
NEXIS, Interplay, MediaCentral, Media Composer, Pro Tools, and
Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. The Interplay name is used with the permission of
the Interplay Entertainment Corp. which bears no responsibility for
Avid products. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contact:
Avid
Sara Griggs
sara.griggs@avid.com
+1 310 907 6909
Red Lorry Yellow Lorry (Avid’s PR agency)
Josh Paterson – UK
Tanya Roberts – USA
avid@rlyl.com
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