Arca Continental Leverages Citrix Solutions to Drive Growth and Expand Customer Base
September 28 2016 - 8:00AM
Business Wire
Families and Neighborhoods Thrive Thanks to
Social Responsibility Programs for Small Businesses in the Local
Community
For international manufacturing businesses such as Arca
Continental, one of the largest Coca-Cola bottlers in the world,
the logistics of delivering shipments to different global locations
is quite complex. Arca Continental uses Citrix solutions to
seamlessly deliver business applications to more than 22,000 users
globally across a diverse service area, including Mexico, Peru,
Argentina, Ecuador and the United States. Additional to the
beverage business, Arca Continental owns Wise Foods, one of the
oldest snack brands sold in the U.S.; is the majority stakeholder
of PetStar, which is the largest food-grade recycling plant in the
world; runs a vending machine business unit with 44,000 machines;
participates in several sugar mills in Mexico and Argentina;
manages dairy businesses in Ecuador and Mexico; operates Bokados,
one of the leading snack brands in Mexico; and, lastly, owns
Inalecsa, the leading bakery in Ecuador. Arca Continental sells to
large corporations as well as more than one million small local
businesses, and operates over 400 dispersed distribution centers,
with over one million transactions daily, and four million boxes of
product delivered daily. Citrix technology helps to make it
possible for the processes and systems across this wide variety of
companies to operate consistently and securely 24 hours a day,
seven days a week so that customers of all sizes receive efficient
and consistent service.
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An Arca Continental employee delivers
products to a local "tiendita" in Monterrey, Mexico. (Photo:
Business Wire)
Just as important, Arca Continental focuses on social
responsibility projects that generate shared value and are at the
core of the business mission. Arca Continental takes pride in the
Latin America culture, the family, and small “mom-and-pop” grocery
stores, or “tienditas,” that make up the hub of the neighborhood by
providing not only snacks and drinks, but a place to pay a bill,
buy prepaid phone cards, money transfers and more. These stores are
essential to the livelihood of many rural communities. More than
sixty-five percent of Arca Continental’s sales come from the
“tienditas” segment and much of the business mission centers on
empowering these small business owners to succeed. As these small
businesses thrive, so do their families and the neighborhoods that
rely on them, and in turn, so does Arca Continental. Having the
Citrix technology platform in place, Arca Continental is ready to
support future growth and focus on social responsibility, from
educational programs to entrepreneurial classes that allow the
owners of tienditas to manage their businesses and become more
profitable.
In recognition of the success of the work Arca Continental has
done together with Citrix channel partner Virtualizacion y Nuevas
Tecnologías, attendees at Citrix Synergy voted Arca Continental as
the winner of the 2016 Citrix Innovation Award. This award
recognizes visionary customers who are using Citrix solutions to
securely deliver apps and data while achieving business and
organizational success, market share growth and competitive
momentum that goes beyond the industry norm.
Quotes
José Güereque, Chief Innovation and Information Officer, Arca
Continental
“Social responsibility is in our DNA at Arca Continental. All of
us here are fiercely proud of the support we provide to the
communities we serve, from our manufacturing and distribution
operations that supply thousands of jobs, to the small and large
retail businesses we support. Citrix solutions empower Arca
Continental to create revenue streams and sources of employment,
while also enhancing the business’s needs to grow and expand as a
corporation.”
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About Citrix
Citrix (NASDAQ:CTXS) aims to power a world where people,
organizations and things are securely connected and accessible to
make the extraordinary possible. Its technology makes the world’s
apps and data secure and easy to access, empowering people to work
anywhere and at any time. Citrix provides a complete and integrated
portfolio of Workspace-as-a-Service, application delivery,
virtualization, mobility, network delivery and file sharing
solutions that enables IT to ensure critical systems are securely
available to users via the cloud or on-premise and across any
device or platform. With annual revenue in 2015 of $3.28 billion,
Citrix solutions are in use by more than 400,000 organizations and
over 100 million users globally. Learn more at www.citrix.com.
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CitrixFor media inquiries:Stacy St. Louis,
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