DENVER, April 17, 2014 /PRNewswire/ -- American Crew, the
professional leader in men's grooming, puts men's cuts and style
center stage in Lisbon, Portugal,
for the 2013-2014 All-Star Challenge, the annual global competition
to recognize the best men's hair stylists in the world.
The American Crew All-Star Challenge is widely considered one of
the top men's grooming competitions. The Challenge focuses on the
art of hairdressing – creativity, technique and one's
interpretation of masculinity in the modern world. The competition
finals and crowning of the 2013-2014 Global Champion will take
place at the MEO Arena in Lisbon,
on April 28th.
"Men's grooming continues to be a global opportunity.
Europe is a priority market for
American Crew as we see growth potential to partner with salons
through product innovation, marketing support and our educational
commitment," said Raquel Matilla,
American Crew Global Director of Marketing. "We're excited to
celebrate the talent of top hairdressers in one of Europe's most creative and beautiful
cities."
More than 1100 stylists from 18 countries entered the
competition, with the following country finalists chosen to
represent on the global stage: Australia, Denmark, Canada, France, Germany, Hungary, Ireland, Norway, Netherlands, Russia, Spain, Sweden, Switzerland and the
United States.
"The All-Star Challenge has quickly become a premiere hair
stylist competition – the level of skill and global excitement for
this is tremendous," said Craig
Hanson, American Crew Creative Director. "Each country
finalist brings to life a unique artistic interpretation of cutting
method and style."
The global judging panel for the competition is: David Raccuglia, founder of American Crew;
Hanson; Sandra Nygaard, Senior
Fashion and Grooming Editor, Men's Health; Sergi Bancells, General Manager USA, Spain
and Latin America, Estetica
Magazine; and Pedro Jose Munoz,
2012-2013 All-Star Challenge Global Champion.
For visuals, individual how-tos and behind-the-scenes coverage
of the American Crew All-Star Challenge, please visit American
Crew's All-Star Challenge Digital Headquarters at
http://www.americancrew.com/allstarchallenge/
About American Crew All-Star Challenge:
The
American Crew All-Star Challenge is about being recognized as the
best stylist for men in the world. The cut. The model. The
photograph. Bring it all together to create your ultimate
interpretation of the American Crew man. We want the best stylist
on the planet. One with a truly unique, artistic vision. One who
understands what it takes to create a masculine, modern edge. And
one who captures their masterpiece with professional-level art
direction and photography. If you've got what it takes, start
perfecting your style, because The American Crew All-Star Challenge
is bigger and better than ever. To learn more go to
http://www.americancrew.com/allstarchallenge/home. Follow us on
Twitter: @AmericanCrew and Facebook:
https://www.facebook.com/americancrew.
About American Crew:
American Crew, the
professional leader in men's grooming, is the brand that defines
men's style, hair care and grooming trends, distributed in more
than 30,000 salons across over 40 countries. The American Crew
family of grooming products delivers everything needed to create
and care for men's styles including products in the hair, body,
shave, style and fragrance categories, available exclusively in
salons, barbershops and authorized retailers. American Crew has an
ongoing commitment to elevating men's style and enhancing their
personal image, and provides education, marketing and imaging
support to help stylists communicate the brand's vision of men's
grooming and fashion – classic style, reliability and confidence –
to the marketplace. For more information, visit
www.americancrew.com.