HAWTHORNE, N.Y., Aug. 31, 2015 /PRNewswire/ -- When you think of
direct-response marketing power players, only a few people come to
mind. As Seen on TV industry veteran and Allstar Products Group
President and CEO, Scott Boilen, is at the top of list. The
man behind The Snuggie® Blanket, Boilen is featured in the "20
People to Watch in 2016" from HomeWorld Business Magazine.
Boilen founded Allstar Products in 1999 as a direct mail
marketer and later repositioned the company to become a leading As
Seen on TV marketer and distributor. Under Boilen's
leadership Allstar has put more than 100 products on retail shelves
in two decades.
Since inception, Boilen has lead Allstar through many successful
As Seen on TV rollouts including the famous Snuggie®. The blanket
with sleeves has sold more than 33 million units since becoming a
viral sensation in 2009, and it was this popularity that helped
cement Allstar to national DRTV prominence.
"The Snuggie® was one of the first products that really went
viral thanks to the rise of social media. This social buzz set a
new standard for our business. Just as our products evolve with
audience demands, so does the way we market our inventions. A
strong social media presence is now an integral part of our
marketing platform," says Boilen.
HomeWorld Business Editors listed Boilen one of the power
players to watch because success in the housewares business is
about finding the right formula to stay successful not just once,
but time and time again. Allstar's smart social, TV, and digital
promotions along with the distribution of the right product has led
to long-term, multi-SKU retail brands such as the Perfect cookware
line which included the Perfect Bacon™ Bowl, or Hot Beauty
accessories with Hot Buns® and Hot Designs®.
Hoping to continue this success into 2016 Allstar is currently
rolling out nine new TV-supported retail items nationwide.
This is the most holiday rollout items in the company's
history.
The HomeWorld Players list is a representation from a cross
section of a diverse housewares business -- from established
to newly installed company leaders.
The group is diverse, not just in the scope of their businesses
and responsibilities, but also in their individual experiences and
contributions to the industry. All, however, have played a role in
shaping the housewares industry.
A list of all the 2016 HomeWorld Players can be found here:
http://www.homeworldbusiness.com/Retail/The-Players-People-To-Watch-In-2016/28301
About Allstar Products Group
Allstar Products Group is
a leading direct response and consumer products company making
quality products available to U.S. and international consumers
through direct response television as well as internet, direct mail
and retail channels. Allstar Products has a diverse product
portfolio including popular consumer brands such as Snuggie® Magic
Mesh®, Hot Designs®, Secret Extensions® and Wobble Wag Giggle®.
For more information on Allstar Products Group visit:
www.allstarproductsgroup.com
For more information on Scott Boilen
visit: http://www.scottboilen.com/
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SOURCE Allstar Products Group