Alibaba Group Hosts Inaugural Summit for International IP Rights Holders
June 30 2016 - 11:53PM
Business Wire
Launches IP Joint-Force System to facilitate
greater partnership and collaboration with global brands
Today, Alibaba Group (NYSE:BABA) held an inaugural Rights
Holders Collaboration Summit to engage international brands and the
intellectual property enforcement community to enhance
collaboration in the collective fight against IP infringement. More
than 100 domestic Chinese and international brands and trade
associations attended the event, including Louis Vuitton, Burberry,
Apple, Mars, Hewlett Packard, the Chinese British Business Council
(CBBC) and the Quality Brand Protection Committee (QBPC), among
others.
Alibaba also announced the launch of a new IP Joint-Force
System, an online platform designed to streamline IP-related
communications between brands and Alibaba. The system aims to build
greater and more collaborative working relationships with brands
around the world as Alibaba continues its fight against
counterfeits and IP infringement.
“E-commerce has become a way of life for consumers both in China
and around the world. As the internet sector continues to evolve,
brands and online marketplaces alike face new IP enforcement
challenges. As the leading online marketplace, we have a
responsibility to all of our constituents to govern our platform
and find innovative solutions,” said Jessie Zheng, Chief Platform
Governance Officer at Alibaba Group. “The Rights Holders
Collaboration Summit and new IP Joint-Force System are some of the
many ways Alibaba is working closely with rights holders in our
efforts to eradicate counterfeits both online and offline.”
IP Joint-Force System
Beginning July 1, 2016, Alibaba will launch a new IP Joint-Force
System – an online platform that allows participating brands to
streamline communications and collaborative efforts around IP
enforcement between Alibaba, brands and other rights holders.
All participating brands in the existing “Good Faith Takedown”
program will be eligible for the new IP Joint-Force System. Alibaba
previously launched the “Good Faith Takedown” program in 2015 to
expedite the notice-takedown process for brands that submit valid
counterfeit complaints. Today, over 700 brands participate in the
“Good Faith Takedown” program, many of which will participate in
the first phase of the IP Joint-Force System, including Adidas,
Apple, Procter & Gamble, Mars and Philips, among others.
Alibaba expects the system to be available for all existing “Good
Faith” brands.
With over a billion products listed across Alibaba Group’s
marketplaces at any given time, its sophisticated data analytics
and processing technologies enabled the company to proactively
remove more than 120 million infringing product listings from its
marketplaces in 2015, which is 8x the number of counterfeit
products removed based on takedown requests from brands.
Under the new IP Joint-Force System, each participating brand
will be assigned a dedicated online portal and Alibaba account
manager to enhance collaboration, heighten transparency around IP
enforcement efforts, and reinforce mutual understanding and trust.
The system will enable Alibaba to directly and efficiently seek
information from rights holders regarding suspected counterfeit
product listings, which Alibaba, as a third-party marketplace, is
unable to authenticate on its own with full certainty.
The system allows brands to identify the authenticity of a
product and easily notify Alibaba of the infringing listing.
Alibaba will then initiate the Good Faith Takedown process and
immediately remove the listing without required subsequent
correspondence with the brand. This two-way communication stream is
critical in creating a feedback loop that will continue to improve
the speed and accuracy with which Alibaba is able to determine the
authenticity of a product.
“The IP Joint-Force System is a revolutionary industry solution
that will redefine how IP enforcement is conducted in the digital
age – where brands and e-commerce marketplaces must work
collectively and strategically to combat counterfeiters,” said
Matthew Bassiur, Head of Global IP Enforcement, Alibaba Group.
“This is one of several game-changing approaches that Alibaba will
be advancing to both simplify and greatly enhance our overall
enforcement process."
About Alibaba Group
Alibaba Group's mission is to make it easy to do business
anywhere. The company is the largest online and mobile commerce
company in the world in terms of gross merchandise volume. Founded
in 1999, the company provides the fundamental technology
infrastructure and marketing reach to help businesses leverage the
power of the Internet to establish an online presence and conduct
commerce with hundreds of millions of consumers and other
businesses.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160630006456/en/
MediaSharon Chansharon.chan@alibaba-inc.comorHalil
Caohaili.chl@alibaba-inc.com
Alibaba (NYSE:BABA)
Historical Stock Chart
From Mar 2024 to Apr 2024
Alibaba (NYSE:BABA)
Historical Stock Chart
From Apr 2023 to Apr 2024