SEATTLE, Jan. 27, 2015 /PRNewswire/ -- Alaska
Airlines today announced it will continue to offer free premium
inflight entertainment directly to customers' personal electronic
devices for two more months, in addition to the more than 100
titles of free content that are available all the time, to all
passengers, as part of the new Alaska Beyond™ experience.
All content, including premium movies and TV shows, will be
complimentary through March 31, 2015.
Starting April 1, customers can still
enjoy free access to a wide selection of complimentary custom
curated content and purchase premium movies and TV shows starting
at $1.99.
The new entertainment service is available today on more than
half of Alaska's mainline aircraft
and will be equipped on nearly all of Alaska's all-Boeing fleet by April 2015.
Additionally, beginning Feb. 1,
Alaska will also introduce new
Inflight Entertainment tablets powered by Microsoft. The tablets
will be available to rent on long-haul flights for $8-10 and will feature movies, TV, XBOX games,
music, digital magazines, and easy Internet access on WiFi-equipped
flights. The rentable tablets will continue to be offered at no
charge to First Class customers and MVP Gold75Ks.
"Our customers tell us they love our new, free, inflight
entertainment service, and we're listening. We're excited to
continue offering our premium content – like mainstream movies and
TV to reward customers for trying out Alaska Beyond Entertainment,"
said Halle Hutchison, Alaska's managing director of brand
marketing.
Last month, Alaska debuted its
new flight experience, 'Alaska Beyond.' In addition to the new,
free inflight entertainment offerings, Alaska Beyond features
delicious, locally sourced food and beverages, comfortable Recaro
leather seats and personal power at every seat.
Learn more about Alaska Beyond at www.alaskaair.com/beyond.
Images are available for download at
http://bit.ly/AlaskaTablets.
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK),
together with its partner regional airlines, serves more than 100
cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in
Customer Satisfaction Among Traditional Carriers" in the J.D. Power
North American Airline Satisfaction Study for seven consecutive
years from 2008 to 2014. Alaska Airlines' Mileage Plan also ranked
highest in the J.D. Power 2014 Airline Loyalty/Rewards Program
Satisfaction Report. For reservations, visit www.alaskaair.com. For
more news and information, visit the Alaska Airlines/Horizon Air
Newsroom at www.alaskaair.com/newsroom.
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SOURCE Alaska Airlines