Adobe Placed Furthest in Completeness of Vision; Named a
Leader Fifth Year in a Row
Adobe (Nasdaq:ADBE) today announced that the company has been
recognized by Gartner, Inc., as a Leader in the 2015 Magic Quadrant
for Web Content Management research report, for the fifth year in a
row. Adobe was ranked furthest in completeness of vision. The
evaluation criteria for completeness of vision were evaluated by
market understanding, marketing strategy, sales strategy, offering
(product strategy), business model, vertical/industry strategy,
innovation and geographic strategy.
“As brands look to connect experiences for customers across the
web, mobile, and physical locations, technology can simplify this
process,” said Aseem Chandra, vice president, Adobe Experience
Manager and Adobe Target. “We believe that our position as a leader
in Gartner’s WCM report shows that both global brands and mid-sized
companies look to Adobe to help them deliver highly personalized
experiences to customers and compete worldwide.”
As part of Adobe Marketing Cloud, Adobe Experience Manager
delivers capabilities for web experience management, mobile app
development, digital asset management, dynamic media delivery,
mobile forums and documents, and social communities across digital
channels. The latest Adobe Creative Cloud update automatically
synchronizes with the assets management foundation of Experience
Manager to better connect digital marketers and creative
professionals. Creatives, marketers, and IT professionals from
mid-size to enterprise organizations use the solution to build
brand loyalty and drive demand.
Experience Manager can be deployed in the cloud, as a managed
service, or on premise for delivering compelling digital
experiences that happen anytime and anywhere. Today, Experience
Manager manages millions of assets in the cloud and receives 342
billion requests of rich-media delivery traffic on average every
month. Market-leading analytics and performance targeting from
Adobe Marketing Cloud are now available within Experience Manager,
offering a single user experience for digital experience
delivery.
Gartner notes, “Leaders should drive market transformation.
Leaders have the highest combined scores for Ability to Execute and
Completeness of Vision. They are doing well and are prepared for
the future with a clear vision and a thorough appreciation of the
broader context of digital business. They have strong channel
partners, a presence in multiple regions, consistent financial
performance, broad platform support and good customer support. In
addition, they dominate in one or more technologies or vertical
markets. Leaders are aware of the ecosystem in which their
offerings need to fit.”
Customer/Partner Quotes
“We needed a CMS with global consistency in order to construct
new websites. In addition to meeting this requirement, Adobe
Experience Manager earned good reviews for its ability to provide
full support for the various customer experiences we want to
achieve, which it does by smoothly coordinating between solutions,”
said Kaori Nakagawa, manager, Digital Strategy Department, Nissan
Motors’ Global Marketing Strategy Division.
“Adobe Experience Manager supports our performance needs,
handles a massive amount of content, and excels at segmentation and
personalization,” said Daniel Hart, executive vice president for
YourCareEverywhere, MEDHOST, a leading healthcare technology
provider servicing 261,000 hospitals worldwide. “Managing the
content alone, including pulling in data from personal consumer
health devices, is complex enough, but then we have to ultimately
handle millions of users—some authenticated and some
unauthenticated. Adobe Experience Manager enables superb user
experiences.”
“Marketers can now, without placing additional burden on IT,
make website updates 42 percent faster with Adobe Experience
Manager managed services compared to the .NET environment,” says
Giles Richardson, head of analytics, RBS. “We can quickly develop
landing pages that coordinate campaigns or update information as
new regulations are introduced.”
“We believe that it’s important as an agency that we align and
work with a Magic Quadrant Leader solution like AEM. We have seen
continued adoption of this platform across mid-sized and enterprise
organizations that are seeking to advance their marketing
maturity,” says Nick Christy, senior vice president, Enterprise
Technology, r2i, an Adobe Enterprise Business Solution Partner. “As
a full-service agency, we help those companies not only implement
and integrate AEM but optimize it across marketing programs so that
features such as mobile, personalization, asset management,
advanced forms and social communities are tied to multi-channel
marketing KPIs.”
Source: Gartner, Inc. Magic Quadrant for Web Content
Management, Mick MacComascaigh and Jim Murphy, 29 July 2015
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
video, audience management, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two-thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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Adobe Systems IncorporatedBrian Domingo,
408-832-7591bdomingo@adobe.comorEdelmanAnneka
Patel, 650-762-2856anneka.patel@edelman.com
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