Adobe Launches Adobe Experience Cloud
March 21 2017 - 12:00AM
Business Wire
Combining Deep Intelligence and Amazing Design, Experience
Cloud Integrates with Creative Cloud and Document Cloud
At Adobe Summit today, Adobe (Nasdaq:ADBE) unveiled Adobe
Experience Cloud, a comprehensive set of cloud services
designed to give enterprises everything they need to deliver
exceptional customer experiences. Comprised of Adobe Marketing
Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud,
Experience Cloud is built on the Adobe Cloud Platform, leveraging
Adobe Sensei’s machine learning and artificial intelligence
capabilities. And because it’s from Adobe, Experience Cloud
integrates with Adobe Creative Cloud and Document Cloud.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170320006341/en/
Digital has disrupted every industry. Massive amounts of data,
the proliferation of devices and sky rocketing customer
expectations are forcing enterprises to rethink their customer
experience: Be personal. Be consistent. Be elegant. Be everywhere.
Companies that meet these requirements will forge stronger
connections with their customers, resulting in brand loyalty and
growth. Forward-looking enterprises already know that a great
customer experience is the differentiator that separates market
leaders from market laggards. An exceptional experience is the most
important step in a long-term relationship with a customer and
requires deep intelligence and amazing design.
“At Adobe, we believe experience is the great differentiator,
the make-or-break attribute to ignite life-long customer advocacy
and growth,” said Brad Rencher, executive vice president and
general manager, Digital Marketing, Adobe. “Leveraging deep
customer intelligence, Adobe Experience Cloud gives businesses
everything they need to deliver a well-designed, personal and
consistent experience that delights customers at every
touchpoint.”
Adobe Experience Cloud combines world-class solutions, a
complete, extensible platform, comprehensive data and content
systems, a robust partner ecosystem, and unparalleled experience
delivery expertise.
Adobe Experience Cloud includes:
- Adobe Marketing Cloud offers an
integrated set of world-class solutions that empower marketers to
craft experiences that differentiate their brands, connect with
customers and proactively engage them. Adobe Marketing Cloud
includes Adobe Experience Manager, Adobe Target, Adobe Campaign,
Adobe Social and Adobe Primetime, and helps brands accomplish the
following at scale: manage, personalize, optimize and orchestrate
campaigns and customer journeys.
- Adobe Advertising Cloud is the
industry’s first end-to-end platform for managing advertising
across traditional TV and digital formats. Combining capabilities
from Adobe Media Optimizer and recently acquired TubeMogul, Adobe
Advertising Cloud simplifies the delivery of video, display and
search advertising across channels and screens (see separate press
release).
- Adobe Analytics Cloud is the
customer intelligence engine that powers businesses by enabling
them to move from insights to action in real-time by uniquely
integrating audience data across all Adobe clouds. Adobe Analytics
Cloud combines Adobe Audience Manager, the leading data and
audience management platform, and Adobe Analytics, the industry
leading solution for applying real-time analytics and detailed
audience segmentation across all marketing channels. Built on the
Adobe Cloud Platform, which provides open APIs, a standard data
model, and Adobe Sensei, Adobe’s unified AI and machine learning
framework (see separate press release), Adobe Analytics Cloud
enables brands to better capture, aggregate, rationalize and
understand vast amounts of their own disparate data and then
translate that data into singular profiles of their customers.
Built to Work with Creative Cloud and Document Cloud
Adobe’s Creative Cloud is the one-stop shop for a company’s
creative needs and Adobe Document Cloud provides the most
comprehensive tools for digitizing document workflows. These
enterprise offerings are integrated with Adobe Experience Cloud
through the Adobe Cloud Platform, Adobe’s engine for cross-cloud
integration. Together, these integrated offerings provide brands
with everything they need to design and deliver standout
experiences. Today’s largest brands, including Coca-Cola, Condé
Nast, Hyatt Hotels, Grainger, Major League Baseball, Mastercard,
Royal Bank of Scotland and the NBA are cross-cloud customers.
As part of today’s announcement, Adobe revealed several new
integrations between Adobe Experience Cloud, Adobe Creative Cloud
and Adobe Document Cloud:
- Every great experience starts with
great design. The undisputed leader in creativity, Creative Cloud
now connects with Adobe Experience Cloud to streamline and
accelerate creative workflows. Marketers can now easily pull in
content from Creative Cloud Libraries and edit images in Adobe
Campaign to create and deliver personalized emails. In addition,
Adobe Experience Manager’s digital asset management system now
automatically synchronizes content based on shared metadata across
Clouds to ensure that only the latest version of campaign assets
are used. Adobe Analytics and the Adobe Social Publishing Panel are
also now available in Premiere Pro CC, enabling creative teams to
publish video content across social media channels and receive
real-time insights.
- Adobe is also powering paperless
customer experiences with enhanced integration between Adobe
Experience Cloud and Document Cloud (see blog). Working together,
Adobe Sign and Adobe Experience Manager Forms eliminate the cost
and frustration of manual, paper-based processes for enrollment,
onboarding and service across the customer journey, helping
organizations to go completely digital with anything from credit
card applications to government benefit forms or medical
forms.
Helpful Links:
- Stream the Summit keynotes live on
Tuesday, March 21, 9–11:30am and Wednesday, March 22, 10am–12pm PT:
http://summit.adobe.com/na/sessions/summit-online/sign-up/
- Adobe Campaign integration with Adobe
Creative Cloud blog:
http://blogs.adobe.com/digitalmarketing/campaign-management/designing-for-email-empowering-designers-to-deliver-for-brands/
- Adobe Creative Cloud blog:
http://blogs.adobe.com/conversations/2017/03/experience-business-cc-summit.html
- Adobe Document Cloud blog:
https://blogs.adobe.com/documentcloud/adobe-sign-and-adobe-experience-manager-accelerate-the-customer-journey
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170320006341/en/
AdobeStefan Offermann, 408-536-4023sofferma@adobe.comMelissa
Chanslor, 415-832-5489chanslor@adobe.com
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