Adobe Introduces Next Generation of Frame.io To Accelerate Content Workflow and Collaboration for Every Creative Project
April 09 2024 - 12:00PM
Business Wire
- Frame.io V4 now simplifies complex collaboration across the
entire content creation lifecycle and enables more complex
workflows, richer, more expressive feedback and tighter review
loops
- Frame.io V4 extends support for video beyond post-production
workflows including casting, location scouting and footage reviews,
and support for content types including images, design and PDF
files
- New Frame.io integrations with Photoshop and Workfront
further streamline collaboration for Enterprises across the Content
Supply Chain; as part of Adobe GenStudio, Frame.io can be combined
with Adobe Express and Adobe Firefly Services to enable content
production at scale
Today, Adobe (Nasdaq: ADBE) introduced the all-new Frame.io V4,
a flexible, fast and intuitive creative collaboration platform that
streamlines and simplifies workflows across content creation and
production. As teams and organizations race to meet the
accelerating demand for video content, creatives and stakeholders
at all stages of development are slowed down by disconnected tools
and systems. Frame.io V4 is designed to meet the complex needs of
creative teams delivering personalized content at scale by
centralizing feedback, helping to reduce rounds of revisions and
accelerating the delivery of media assets. The next generation of
Frame.io, announced ahead of the 2024 NAB Show, will begin to roll
out today in beta for Frame.io Free and Pro customers, and is
planned to launch later this year for Team and Enterprise
customers.
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the full release here:
https://www.businesswire.com/news/home/20240409650750/en/
New customizable sharing layouts in
Frame.io V4 (Graphic: Business Wire)
With all-new workflow management capabilities, anchored by a
dynamic metadata framework and smart folder system called
Collections, V4 introduces a cloud-based platform that is fully
customizable, powerful and flexible enough to facilitate any
creative workflow – for video, and beyond. File transfer, media
asset review and approval, sharing, and presentations have
undergone a complete transformation in V4, offering users a more
powerful and intuitive platform for their most demanding creative
projects.
“As the demand for all content types – from video and images to
design and documents – continues to skyrocket, the needs of
Frame.io’s community have evolved. Companies, brands and
individuals all need one unified platform that streamlines how
teams and stakeholders come together to ideate, collaborate and
create, no matter the creative project,” said Emery Wells,
Co-Founder of Frame.io, and VP, Creative Product Group at Adobe.
“With all new capabilities that achieve clear, centralized
feedback, fewer revisions, and faster delivery of media assets, V4
is a game-changer for all creatives and production teams – offering
the space for greater focus to deliver their best work.”
All-New Frame.io: Simplifying Complex Collaboration Workflows
Across the Content Creation Lifecycle
On average, adults now spend more than half of each day
consuming media. While more content is being produced than ever
before, creatives involved at all stages of development still
experience disconnected and broken processes. As a result,
creatives and stakeholders often suffer from slower production,
artistic misalignment, increased costs and missed deadlines.
Frame.io V4’s new design and performance supports every step of
the content creation lifecycle, across disciplines – serving a
broader range of creative professionals to deliver efficient,
end-to-end project orchestration, from workflow management to
creative review, approval, sharing and presentation. New
capabilities offer users a more powerful and intuitive platform for
the most demanding creative projects, enabling richer, more
expressive feedback, and tighter review loops.
- Workflow Management: V4 offers an all-new metadata
framework, transforming how users interact with assets: Instead of
relying solely on a rigid folder structure, users can now tag,
organize and view their media based on how their teams work. V4
also introduces Collections, a flexible, real time and saved view
of assets that allows users to dynamically select, filter, group
and sort their media using metadata. Additionally, later this year,
Frame.io will be natively integrated with Workfront, enabling a new
unified review and approval workflow that can streamline
collaboration between cross-functional teams.
- Creative Review and Approval: V4 features a unified and
redesigned player architecture to deliver a beautiful immersive
media viewing experience, with consistent controls across multiple
file types. Users will experience more and better ways to share
feedback, including an entirely overhauled commenting system that
includes over a dozen new features.
- Sharing and Presentation: V4 consolidates sharing and
presentation workflows, delivering a more fluid experience for
users to browse, preview and customize – all from a single
view.
Deepening Support for Creative Disciplines in Video and
Beyond
V4 continues to expand Frame.io’s creative support beyond video
with more powerful workflows for photography and imaging. Fully
customizable, powerful and flexible enough to meet the demands of
any creative workflow, V4 serves creatives across the lifecycle of
content development, regardless of the underlying asset type.
- Casting & Auditions: Group audition tapes by
character, filtered by selects, while displaying metadata such as
agency, agent content and availability. Assign tasks for select
team members to review, provide notes and star-rate.
- Location Scouting: Manage location searches; compare
potential sites, organize scouting reports and handle logistical
arrangements for optimal shooting settings.
- Daily Footage Reviews: Manage video dailies, ensuring
talent and executives see only material relevant to them. Actors
receive Collections with only their takes, while studio executives
access dynamically updated Collections organized by shooting day,
scene and selected takes.
- Marketing Campaign Management: Manage review and
approval for all creative assets in a marketing campaign, organized
by distribution channel and grouped by asset type, while displaying
metadata such as specs and media spend.
New Frame.io Integrations Enable Collaboration Across the
Content Supply Chain
Frame.io continues to be natively integrated across the Adobe
product portfolio:
- Creative Cloud: Frame.io is currently integrated with
Adobe Premiere Pro and Adobe After Effects and will be available in
Adobe Photoshop for Creative Cloud Enterprise customers beginning
in May, with support for more Creative Cloud tools and customer
segments coming later this year.
- Workfront: Frame.io’s integration with Workfront, coming
later this year, will enable a new unified review and approval
workflow that can streamline collaboration between cross-functional
teams – a core capability to help brands automate and optimize
their Content Supply Chain.
- GenStudio: As part of Adobe GenStudio – a generative
AI-first offering for marketers to quickly plan, create, manage,
activate and measure on-brand content, with native integrations
across Adobe Experience Cloud and Creative Cloud – Frame.io, along
with other Adobe applications including Adobe Express and Firefly
Services, can help automate content production at scale.
Over 4 million users have embraced Frame.io as a premier
platform for video review and approval, streamlining the production
process by enabling video editors and key project stakeholders to
seamlessly collaborate using cloud-first workflows. Leading
advertising agencies, media and entertainment companies and global
brands depend on Frame.io for their video production workflows.
Frame.io has been used to create Oscar-winning films including
“Everything Everywhere All At Once,” groundbreaking television such
as FX’s Emmy-winning series “The Bear” and music videos for
industry icons including Will.i.am.
To learn more about other innovations available with Frame.io
V4, visit the Frame.io blog here and view Frame.io V4 video
here.
Frame.io V4 will begin to roll out today in beta for Free and
Pro customers across the web, iPhone, and iPad, arriving in stages
throughout 2024. V4 is planned to launch for Team and Enterprise
customers later this year.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2024 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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PR Contact Frankie Tobin Adobe Ftobin@Adobe.com
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