TIDMASC

RNS Number : 0706J

ASOS PLC

01 April 2015

1 April 2015

ASOS plc

Global Online Fashion Destination

Interim Results for the six months ended 28 February 2015

Summary results

 
                                                         Six months                   Six months                Change 
              GBP'000                                to 28 February               to 28 February 
                                                               2015                         2014 
--------------------------------------  ---------------------------  ---------------------------  -------------------- 
            Group revenues(1)                               550,474                      481,726                   14% 
            Retail sales                                    536,429                      472,319                   14% 
  UK retail sales                                           231,370                      182,040                   27% 
  International retail sales                                305,059                      290,279                    5% 
            Gross profit                                    265,199                      243,087                    9% 
             Retail gross margin                              46.8%                        49.5%              (270bps) 
             Gross margin                                     48.2%                        50.5%              (230bps) 
            Profit before tax(2)                             18,044                       20,097                 (10%) 
            Diluted earnings per share                        17.6p                        18.5p                  (5%) 
            Cash and cash equivalents                        64,891                       36,914                   76% 
--------------------------------------  ---------------------------  ---------------------------  -------------------- 
 

(1) Includes retail sales, delivery receipts and third party revenues

(2) For the six months to 28 February 2015, profit before tax includes business interruption reimbursements of GBP6.3m in respect of a warehouse fire in the prior financial year

Highlights

   --      Retail sales up 14% (UK retail sales up 27%, International retail sales up 5%) 
   --      9.3 million active customers(3) at 28 February 2015, up 13% on prior year 
   --      Retail gross margin down 270bps 
   --      Profit before tax(2) of GBP18.0m (2014: GBP20.1m) 
   --      Cash and cash equivalents of GBP64.9m (31 August 2014: GBP74.3m) 
   --      Zonal pricing capability deployed and Barnsley automation landed 
   --      New CIO and People Director appointed 

(3) Defined as having shopped in the last twelve months

Nick Robertson, CEO, commented:

"Trading for the six months ended 28 February 2015 included a record Christmas season, with total sales increasing by +14%. UK growth remained strong with sales up +27% and International sales up +5% (+10% on a constant currency basis). Our customer engagement remains high, with growth in visits, average order frequency, average basket size and conversion all improving. Our active customers(3) grew by 13%, exceeding the 9m mark for the first time.

The successful launch of our zonal pricing capability and planned investment in our international prices resulted in a gross margin decrease of 230bps during the period, which together with increased investment in building our global distribution capacity, has reduced half year profit before tax by 10% to GBP18.0m.

With our continued investment in our international price competitiveness gaining traction, momentum in the business is building. This gives us confidence in the outlook for the second half and that full year profit and margin will be in line with expectations."

Investor and Analyst Meeting

There will be a meeting for analysts that will take place at 9.30am today, 1 April 2015, at Greater London House, Hampstead Road, London, NW1 7FB. A webcast of the meeting will be available both live and following the meeting at www.asosplc.com. Please register your attendance in advance with Instinctif Partners using the details below.

For further information:

 
 ASOS plc                                    Tel: 020 7756 1000 
 Nick Robertson, Chief Executive Officer 
 Nick Beighton, Chief Operating Officer / 
  Chief Financial Officer 
  Greg Feehely, Head of Investor Relations 
  Website: www.asosplc.com/investors 
 
 
 
   Instinctif Partners                         Tel: 020 7457 2020 
 Matthew Smallwood / Justine Warren / Guy 
  Scarborough 
 
 
   JPMorgan Cazenove                           Tel: 020 7742 4000 
 Luke Bordewich 
 
 
   Numis Securities                            Tel: 020 7260 1000 
 Alex Ham 
 

Background note

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge 'fast fashion' and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 75,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world.

We tailor the mix of own-label, global and local brands sold through each of our nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.

ASOS's websites attracted 88 million visits during February 2015 (February 2014: 71 million) and as at 28 February 2015 had 9.3 million active customers(1) (28 February 2014: 8.2 million), of which 3.7 million were located in the UK and 5.6 million were located in our international territories (28 February 2014: 3.2 million in the UK and 5.0 million internationally).

(1) Defined as having shopped in the last twelve months

 
 www.asos.com 
 www.us.asos.com 
 www.asos.de 
 www.asos.fr 
 www.asos.com/au 
 www.asos.it 
 www.asos.es 
 www.asos.com/ru 
 www.asos.cn 
 m.asos.com 
 marketplace.asos.com 
 

ASOS plc ("the Company")

Global Online Fashion Destination

Interim Results for the six months ended 28 February 2015

Business Review

The Group has delivered retail sales growth of 14% to GBP536.4m (2014: GBP472.3m) during the six months ended 28 February 2015, with encouraging momentum in our international markets following our planned price investments and launch of our zonal pricing solution. The impact of this international price investment on gross margins, plus increased warehousing costs as we build our global warehousing capability, resulted in a decline of 10% in profit before tax to GBP18.0m (2014: GBP20.1m). We remain confident in our outlook for the remainder of the year and our investments in warehouse and technology remain on track.

Our fashion

Our product offer continues to be focused around three key pillars; extensive, appropriate fashion at great value for money for our global fashion conscious 20-something customer. We stock over 75,000 lines across more than 750 brands, including our exclusive in-house ASOS label. Our portfolio of third party brands is constantly reviewed to ensure that it includes the most relevant and sought after brands for our customer. With this in mind, over the last six months we have added 150 new brands, including Abercrombie & Fitch, Adidas, Ellesse, Reebok, Sisley, Only & Sons and Liquor & Poker, and removed 180 brands.

Our ranges cater for seasonal events and trends. We have seen our menswear customer become more focused on trend items, with particular success in longline tops, black denim, trainers and Chelsea boots. In Womenswear, key items for the season have included playsuits and jumpsuits, shirts, trainers, oversized coats and scarves. Christmas and Black Friday remain the major events of the season; we offer a comprehensive range of going out and occasion wear product for these events. In addition we increased our gifting range with a more extensive selection of beauty, men's grooming, novelty gifts and also more traditional items such as nightwear. In addition, events such as Halloween and Valentine's Day are becoming increasingly important to our customer and we have responded by adding specific ranges for these celebrations.

Our wide range of sizes continues to be an important element of our offer. We stock sizes 2 to 30 in Womenswear & XXXS to XXXL in Menswear, as well as an assortment of leg lengths, waist and shoes sizes. We have continued to add to this with an increased range of Fuller Bust Lingerie and Swimwear, as well as the addition of wide fit shoes. We also continue to extend the offer on our specialist ranges: Plus Size, Petite, Tall and Maternity. As well as broadening our own-label range, we have added to our third party brands in this area; Chi Chi Plus, Jarlo Tall and John Zack Petite are amongst a number of brand additions this season.

Our price proposition remains core to our offer. In recent seasons we have added a range of value brands such as New Look, Monki and Weekday that cater for our customers on a more limited budget, whilst also ensuring that our own-label range is competitively priced. However, a good spread of price points that remain great value for money is also important to our customers. We have therefore refocused our "top end" offer and streamlined our portfolio of third party premium brands to those that remain accessible to our 20-something customer, such as Ted Baker, Reiss, Whistles and new additions Gestuz and Supertrash. We have also relaunched ASOS White, our premium own label, and introduced a range of ASOS "Red Carpet" evening dresses. Both of these ranges have stretched the price architecture within our own-label portfolio and have been well received by customers.

Another key element of our price proposition is our ability to differentially price brands by market, which became possible during the period following the launch of our zonal pricing capability. This capability allows brands that were previously uncompetitively priced in local currency to be priced in line with the local market. We have affected 50 brands across Australia, the US, France, Germany, Italy and Spain during the season and initial results have been encouraging. We plan to add further brands over the next six months as international price competitiveness continues to be a key objective for us.

Operations

Technology

We remain committed to investing a total of GBP75m in our technology by the end of the next financial year, and have made significant progress during the last six months. We rolled out our zonal pricing functionality in Australia, France, Germany, Spain, Italy and the US during the period, enabling us to offer more competitive local pricing and to sell brands which were previously restricted in these territories.

We also launched localised versions of our Android and iOS apps in France, Germany and the US during the period, and in Italy, Spain and Russia during March 2015. Traffic from mobile devices now represents over 50% of all traffic and in response to this we launched our first mobile-only promotions during the period and continue to improve the speed and stability of all our apps. We will further expand our international mobile offering during the next six months with the launch of a localised app in China.

We continue to invest in our underlying platforms and behind-the-scenes technology in order to support our global expansion and deliver the best customer experience. Our website replatforming continues; we successfully reengineered our order processing platforms to support peak volumes and we are focused on developing our new checkout function to launch on mobile during the next six months.

We have recently commenced our global fulfilment programme, which will optimise our global stock management capabilities and provide greater flexibility to move stock efficiently around our global warehousing network. During the period, we delivered a new warehouse control system to support our automation in Barnsley, as well as developing stock monitoring capabilities within our Eurohub fulfilment centre in Germany. This global fulfilment programme is a key step in our journey to becoming a truly global retailer.

Customer Experience

Our customer engagement remains high, with growth in visits, average order frequency, average basket size and conversion. Active customers grew by 13% over last year, surpassing the 9m mark for the first time.

We recently introduced our 'social sign-in' functionality across all our websites and apps, enabling customers to sign in using their Facebook, Twitter and Google+ details, simplifying the customer journey from browsing to buying product. Our personalised product recommendations function has also been launched across our mobile apps, and will be rolled out to our websites over the next six months. To improve our international customer experience, we recently added our upgraded search facility to our Spanish, Italian, Australian and Russian websites.

Uptake of our ASOS Premier membership in the UK, US, France, Germany and Australia continues to grow, with total members up nearly 70% on last year.

Global expansion

Our principal international objective this period has been to restore our price competitiveness, following a period of adverse exchange rate movements.

During the first six months of the year we have reduced local currency prices for our Australian, New Zealand and Eurozone customers, and initial customer response is encouraging, with increased sales growth in these territories as well as increases in our Comscore rankings in France, Italy and Spain (Comscore, February 2015). We will continue to focus on our product and pricing offer in existing strategic markets before expanding into new markets, but expect to launch new European websites within the next year.

We have invested a further GBP3.1m (2014: GBP3.7m) in our China operation during the period and are pleased with our progress in this territory.

Delivery and returns

Expanding our delivery and returns solutions remains central to achieving our goal of providing a best-in-class customer proposition across our strategic markets and we have continued to enhance our offer during the last six months.

In the UK, we extended our Saturday evening next-day delivery cut-off from 8pm to midnight and our Sunday next-day delivery cut-off from 2pm to 5pm, as well as introducing an estimated delivery date at checkout for standard orders.

Internationally, following the introduction of our next-day delivery service in France and Germany, we extended this offer to customers in Spain, Italy, Denmark, Sweden and the Netherlands during the period. We plan to further extend our next-day delivery service into Belgium, Ireland and Northern Ireland by the end of this financial year. We have also added new mid-tier services in Korea and Singapore, which have at least halved delivery lead times in each of these territories compared with our standard service. Over the next six months, we are planning to add similar mid-tier services in Russia, Hong Kong, Taiwan and Japan.

We have also extended return options during the period, with the launch of returns via Doddle stores, home collection returns and InPost LockerBoxes in the UK. Internationally, we introduced labelless returns in France, the Netherlands, Belgium and Luxembourg as well as launching a three month free returns trial in the Netherlands.

We continue to focus on developing our Pick-Up-Drop-Off ('PUDO') network, which allows customers to collect and return their orders from a variety of convenient locations. Customers in France, Spain, Belgium, Luxembourg, and soon Germany, benefit from a delivery-to-store option at over 28,000 locations and in the UK we launched a click-and-collect trial with Boots stores in North London. We continue to seek further PUDO solutions in all our key strategic territories.

Warehousing

Our warehousing activities continue to increase, with total order processing up 14% year on year, including our biggest ever peak trading volumes during November 2014, reaching a record 2m parcel despatches in one week.

At Barnsley, our mechanised picking solution was launched at the start of this financial year and whilst this has involved some short-term disruption to our logistic activities during the period, it is now beginning to deliver operational benefits. By the end of February, the vast majority of orders were being batch picked and we are targeting a per-person picking capability of 200 units per hour by the end of the financial year. Labour cost per unit for our UK warehouses has also increased by 7% to 81p (2014: 76p) as a result of the short-term disruption but we expect this to decrease over the remainder of the year, and continue to target a medium-term UK labour cost per unit of 50p.

We exited our off-site storage facility at Lister Hills during February following the go-live of our two high bay mini-loads earlier in the period, which double our Barnsley on-site storage capacity. Our new warehouse control system now automatically retrieves stock as required from the mini-loads to maintain stock levels in the main pick-face area of the warehouse, increasing efficiency and our stock management capabilities.

We received a further, and final, GBP6.3m insurance reimbursement during the period following a fire in this warehouse in June 2014. This has been reinvested in our international pricing proposition.

We continue to develop our international warehousing infrastructure, particularly in Europe, and during the second half of the year will focus on increasing stock levels in our German Eurohub, to allow us to continue to improve Eurozone delivery lead times and further extend delivery cut-off times. The Eurohub currently despatches 24% of total EU orders, principally to Germany, France, Spain, Sweden and the Netherlands, and we expect this to increase to 35% by the year end. Our returns processing centre in Swiebodzin already processes nearly all returns from the Eurozone, improving refund processing times.

Our warehouse in the US continues to develop and consistently fulfils over 25% of US orders. We will turn our focus back to our US fulfilment during the next financial year in order to further drive local fulfilment in this territory.

People

During the period, our team grew by 281 to 1,822 employees at 28 February 2015. In addition, the Board have made a number of appointments, strengthening the senior management team of the Group.

We will be joined by Clifford Cohen, who has been appointed as Group Chief Information Officer and will join the Group in May. Clifford is a senior IT professional with an extensive background in commercial technology leadership, programme delivery and operations. Most recently, Clifford spent seven years with Marks and Spencer in a variety of IT related roles including retail, multi-channel and ultimately as Interim Group Chief Information Officer. Prior to Marks and Spencer, Clifford spent eight years with Accenture where he led IT teams on supply chain for Dixons Stores, re-platforming for Sainsbury's and Merchandising and Supply Chain for New Look.

In March, we were joined by Peter Collyer, our new People Director, who brings exceptional experience to ASOS. He is a senior human resource executive having worked for world class, international, consumer facing corporations. Most recently he ran Global HR for Claire's Stores Inc., the Chicago based retailer with 3,600 stores across 44 countries, specialising in beauty products, jewellery and accessories for younger women. Prior to that, Peter spent over ten years with The Walt Disney Company in a number of people roles, ranging from the Disney Stores, Disney consumer products and Disney global retail. Amongst his other jobs, Peter spent four years with fashion retailer Oasis Stores.

Our search for a new Group Chief Financial Officer is now at an advanced stage and we will update the market in due course.

These appointments all bring highly relevant experience to ASOS from some of the world's largest international companies at a time when ASOS is putting in place the capabilities to support the next, significant leg in its growth story.

Financial review

Revenue

 
 
 Six months to 28 February 
  2015                          Group                                          International 
 GBP'000                        total        UK       US        EU       RoW           total 
                             --------  --------  -------  --------  --------  -------------- 
 Retail sales                 536,429   231,370   54,528   136,228   114,303         305,059 
 Growth                           14%       27%      17%        7%      (1%)              5% 
 Growth at constant 
  exchange rate                   17%       27%      14%       14%        5%             10% 
 
 Delivery receipts             11,768     5,440    1,554     2,214     2,560           6,328 
 Growth                           56%       60%      86%       40%       49%             53% 
 
 Third party revenues           2,277     2,277        -         -         -               - 
 Growth                           22%       22%        -         -         -               - 
 
 Total revenues               550,474   239,087   56,082   138,442   116,863         311,387 
 Growth                           14%       28%      18%        7%      (1%)              6% 
                             --------  --------  -------  --------  --------  -------------- 
 

The Group generated retail sales growth of 14% during the period, with growth of 27% in the UK and 5% in our international markets (10% at constant exchange rates), where we have started to see improvements following our price investments. As a result, international retail sales now account for 57% (2014: 61%) of total retail sales.

Retail sales in the UK increased by 27%, driven by a strong peak Christmas trading period and continuous improvements to our market-leading proposition in this territory. We retained our first place position for unique visitors to apparel retailers in the 15-34 age range (Comscore, February 2015).

US retail sales have grown by 17% (constant currency growth 14%) following further expansion of our range of locally relevant brands, a strong full price sales mix, and uptake of our premier membership scheme.

The EU has been impacted by adverse currency movements during the last six months, with sales growth of 7% (constant currency growth 14%). Following improvements to our delivery proposition in key European countries and investment in our prices across the Eurozone, sales momentum has started to recover in recent months. Growth is particularly encouraging in France, where customers are responding well to our localised promotions following the launch of our zonal pricing functionality in this territory.

Our Rest of World segment also continues to be affected by adverse currency movements with reported sales down 1% on prior year, although sales in this territory were up 5% on a constant currency basis. Our price investments in Australia and New Zealand have been well received and recent visits growth is encouraging. We comfortably retained our first place Comscore position in Australia. Sales in Russia have continued to suffer due to macro-economic factors and adverse exchange rates in this territory. Our ASOS China operation had a strong Christmas trading period and we continue to focus on increasing brand awareness and our market share in this territory.

Delivery receipts increased by 56% driven by the introduction of global minimum free-delivery spend thresholds in late 2014, a wider range of paid delivery options and uptake in our premier membership scheme.

Third party revenues, which mainly comprise advertising revenues from the website and the ASOS magazine, increased by 22% as we undertook larger campaigns than in the prior period.

Customer engagement

We have continued to attract new customers and had 9.3m active customers(1) at 28 February 2015, an increase of 13% since the comparative period. Average basket value increased by 7%, driven by an 8% increase in average units per basket as customers responded well to our ongoing proposition improvements, including our free international express delivery offers above a minimum spend threshold.

Conversion(2) increased by 10bps and average order frequency increased by 6%, reflecting the compelling nature of our proposition.

 
                                                   Six months        Six months   Change 
                                               to 28 February    to 28 February 
                                                         2015              2014 
-------------------------------------------  ----------------  ----------------  ------- 
 Active customers(1) ('000)                             9,268             8,173      13% 
 Average basket value (including VAT)                GBP67.12          GBP62.67       7% 
 Average units per basket                                2.72              2.52       8% 
 Average selling price per unit (including 
  VAT)                                               GBP24.70          GBP24.85     (1%) 
 Total orders ('000)                                   14,087            12,321      14% 
 Total visits ('000)                                  523,665           469,107      12% 
-------------------------------------------  ----------------  ----------------  ------- 
 

(1) As at 28 February, defined as having shopped during the last twelve months

(2) Calculated as total orders divided by total visits

Gross profitability

 
 
 Six months to 28 
  February 2015               Group                                             International 
                              total         UK       US         EU        RoW           total 
                          ---------  ---------  -------  ---------  ---------  -------------- 
 Gross profit (GBP'000)     265,199    107,042   32,738     67,272     58,147         158,157 
 Growth                          9%        23%      19%         2%       (7%)              1% 
 
 Retail gross margin          46.8%      42.9%    57.2%      47.8%      48.6%           49.8% 
 Growth                    (270bps)   (210bps)    30bps   (260bps)   (390bps)        (250bps) 
 
 Gross margin                 48.2%      44.8%    58.4%      48.6%      49.8%           50.8% 
 Growth                    (230bps)   (170bps)    70bps   (240bps)   (340bps)        (220bps) 
                          ---------  ---------  -------  ---------  ---------  -------------- 
 

Retail gross margin decreased by 270bps compared with last year, to 46.8% (2014: 49.5%). This was driven by our price investments in the Eurozone and Rest of World territories to ensure we continue to offer our customers compelling local currency prices, as well as increased return rates, principally in the UK and Germany. This was offset by an improvement in our full-price sales mix, particularly in the US. Gross margin (including third-party revenues and delivery receipts) decreased by 230bps to 48.2% (2014: 50.5%).

Operating expenses

The Group increased its investment in operating resources by 14% to GBP253.5m during the period, as we have continued to invest in our warehousing and IT infrastructure as well as our customer proposition. Total operating costs to sales ratio improved by 30bps over the same period.

 
                                           Six months         Six months 
                                       to 28 February     to 28 February 
 GBP'000                                         2015               2014   Change 
-----------------------------------  ----------------  -----------------  ------- 
 Distribution costs                          (78,771)           (72,944)     (8%) 
 Payroll and staff costs                     (50,316)           (44,194)    (14%) 
 Warehousing                                 (50,064)           (34,724)    (44%) 
 Marketing                                   (26,442)           (31,505)      16% 
 Production                                   (2,438)            (2,383)     (2%) 
 Technology costs                             (9,643)            (7,315)    (32%) 
 Other operating costs                       (25,493)           (22,547)    (13%) 
 Depreciation and amortisation               (10,374)            (7,494)    (38%) 
-----------------------------------  ----------------  -----------------  ------- 
 Total operating costs                      (253,541)          (223,106)    (14%) 
 Operating cost ratio (% of sales)              46.0%              46.3%    30bps 
-----------------------------------  ----------------  -----------------  ------- 
 

Distribution costs decreased by 80bps to 14.3% of sales despite an increase in total orders of 14% during the period, due to the continued high proportion of lower cost UK shipments, a decrease in EU distribution costs as we increase the number of shipments from our Eurohub, and negotiation of more favourable carrier rates.

Staff costs decreased by 10bps to 9.1% of sales as headcount increases were offset by restructuring of management share incentive awards since the prior year.

Warehousing costs increased by 190bps to 9.1% of sales principally as a result of one-off short-term additional running costs at our Barnsley warehouse following the launch of our automation technology during the first half of the year, as well as increasing investment in our global warehousing infrastructure, particularly in Europe.

Marketing costs have decreased by 170bps to 4.8% of sales as spend on international marketing campaigns was limited during the period whilst we focus on restoring the price competiveness of our products. Our digital marketing activities have however continued in order to drive awareness and grow our market share.

IT costs increased by 30bps to 1.8% of sales as a result of increased traffic across our expanded range of global platforms.

Other operating costs have decreased by 10bps to 4.6% of sales due to a continued focus on controlling costs related to travel and entertaining.

Depreciation has increased by 30bps to 1.9% of sales following our recent accelerated investment in our warehouse and IT infrastructure, particularly in our mechanised picking solution.

We incurred operating costs of GBP3.1m (2014: GBP3.7m) related to our activities in China during the period. These related largely to warehousing and staff costs.

Net other income

We received final business interruption insurance reimbursements during the period of GBP6.3m as a result of a fire in our Barnsley warehouse in June 2014. This amount is included within a separate line item titled 'net other income' in the Income Statement, and has been reinvested in our international pricing proposition during the period. Total business interruption receipts resulting from the fire are GBP9.3m.

 
         GBP'000                                     Six months     Six months      Year to 
                                                             to             to    31 August 
                                                    28 February    28 February         2014 
                                                           2015           2014 
 
         Stock loss and other incremental costs               -              -      (8,486) 
         Insurance reimbursements                         6,299              -       11,536 
         Total                                            6,299              -        3,050 
------------------------------------------------  -------------  -------------  ----------- 
 

Income statement

The Group generated profit before tax of GBP18.0m, down 10% on last year (2014: GBP20.1m) due to the decline in gross margin as a result of international price investments, plus additional operating expenses related to investments in our warehousing infrastructure.

 
                                 Six months         Six months 
                             to 28 February     to 28 February 
 GBP'000                               2015               2014   Change 
-------------------------  ----------------  -----------------  ------- 
 Revenue                            550,474            481,726      14% 
 Cost of sales                    (285,275)          (238,639) 
-------------------------  ----------------  -----------------  ------- 
 Gross profit                       265,199            243,087       9% 
 Distribution expenses             (78,771)           (72,944)     (8%) 
 Administrative expenses          (174,770)          (150,162)    (16%) 
 Net other income                     6,299                  - 
 Operating profit                    17,957             19,981    (10%) 
 Net finance income                      87                116 
 Profit before tax                   18,044             20,097    (10%) 
 Income tax expense                 (3,735)            (4,796) 
-------------------------  ----------------  -----------------  ------- 
 Profit after tax                    14,309             15,301     (6%) 
-------------------------  ----------------  -----------------  ------- 
 

Taxation

The effective tax rate decreased by 320bps to 20.7% (2014: 23.9%), principally due to a reduction in the prevailing rate of UK corporation tax and prior year permanently disallowable charges in respect of the ASOS Long-Term Incentive Plan, which have not been repeated during 2015. Going forward, we expect the effective tax rate to be approximately 100bps higher than the prevailing rate of UK corporation tax due to permanently disallowable items.

Earnings per share

Basic earnings per share decreased by 5% to 17.6p (2014: 18.6p) and diluted earnings per share decreased by 5% to 17.6p (2014: 18.5p), both driven by the decline in profit after tax during the period.

Statement of financial position

The Group continues to enjoy a robust financial position including a strong cash balance. Net assets increased by GBP25.6m to GBP218.7m during the period (31 August 2014: GBP193.0m), driven principally by the Group's profit after tax. The Group's cash position decreased by GBP9.4m to GBP64.9m (31 August 2014: GBP74.3m).

The summary statement of financial position is shown below.

 
                                                   At           At 
                                          28 February    31 August 
 GBP'000                                         2015         2014 
--------------------------------------  -------------  ----------- 
 Goodwill and other intangible assets          70,449       63,901 
 Property, plant and equipment                 61,167       55,400 
 Non-current assets                           131,616      119,301 
--------------------------------------  -------------  ----------- 
 Inventories                                  161,571      161,480 
 Net current payables                       (149,231)    (165,154) 
 Cash and cash equivalents                     64,891       74,340 
 Derivative financial assets                   12,338        2,240 
 Current tax (liability)/asset                (1,397)        2,217 
 Deferred tax liability                       (1,138)      (1,393) 
--------------------------------------  -------------  ----------- 
 Net assets                                   218,650      193,031 
--------------------------------------  -------------  ----------- 
 

Statement of cash flows

The Group's cash balance decreased by GBP9.4m to GBP64.9m during the period (31 August 2014: GBP74.3m) as operating profit of GBP18.0m was offset by capital expenditure of GBP27.0m. The summary statement of cash flows is shown below.

 
                                                                 Six months to    Six months to 
                                                                   28 February      28 February 
 GBP'000                                                                  2015             2014 
--------------------------------------------------------------  --------------  --------------- 
 Operating profit                                                       17,957           19,981 
 Depreciation and amortisation                                          10,374            7,494 
 Losses on disposal of assets                                               52               93 
 Working capital                                                      (12,174)         (27,492) 
 Share-based payments charge                                             1,082            2,527 
 Other non-cash items                                                      269             (75) 
 Tax paid                                                                (145)          (2,346) 
 Cash inflow from operating activities                                  17,415              182 
 Capital expenditure                                                  (26,961)         (34,259) 
 Proceeds from issue of ordinary shares                                      -              563 
 Net cash inflow/(outflow) relating to Employee Benefit Trust               38            (632) 
 Acquisition of subsidiary                                                   -              182 
 Net finance income received                                                61               82 
 Total cash outflow                                                    (9,447)         (33,882) 
--------------------------------------------------------------  --------------  --------------- 
 
 Opening cash and cash equivalents                                      74,340           71,139 
 Effect of exchange rates on cash and cash equivalents                     (2)            (343) 
--------------------------------------------------------------  --------------  --------------- 
 Closing cash and cash equivalents                                      64,891           36,914 
--------------------------------------------------------------  --------------  --------------- 
 

Cash generated from operating profit increased by GBP17.2m in comparison to the prior period, principally due to a reduction in working capital outflow as a result of tight stock management and final business interruption insurance reimbursements relating to the warehouse fire. This cash inflow from operating activities was offset by total capital expenditure of GBP27.0m on our warehouse and technology infrastructure during the period.

Fixed asset additions

 
                                  Six months      Six months 
                                          to              to 
                                 28 February     28 February 
 GBP'000                                2015            2014 
-----------------------------  -------------  -------------- 
 IT                                   14,407          16,101 
 Office fixtures and fit-out             667           2,753 
 Warehouse                             8,504          16,497 
 Total                                23,578          35,351 
-----------------------------  -------------  -------------- 
 

We continue to invest in our warehousing and IT infrastructure to support our future annual sales target of GBP2.5bn. The majority of our warehousing spend related to our automation technology at Barnsley while our IT spend related to our continuing behind-the-scenes work to move from our legacy platforms to a new truly global and scalable platform.

Outlook

Our recent investment in international prices has generated increasing momentum in visits and sales, and we expect this to continue during the second half of the year. We are confident of our outlook for the remainder of the financial year and expect profit before tax for the year to be in line with market expectations. We are pleased with progress in our investments in our warehousing and IT infrastructure, and we continue to focus on building capacity to reach our next staging post of GBP2.5bn sales.

 
 Nick Robertson            Nick Beighton 
 Chief Executive Officer   Chief Operating Officer 
 

CONDENSED UNAUDITED Consolidated Statement of Total Comprehensive Income

For the six months ended 28 February 2015

 
                                                   Six months        Six months       Year to 31 
                                               to 28 February    to 28 February      August 2014 
                                                         2015              2014 
                                                  (unaudited)       (unaudited)        (audited) 
                                                      GBP'000           GBP'000          GBP'000 
 
 Revenue                                              550,474           481,726          975,470 
 Cost of sales                                      (285,275)         (238,639)        (490,463) 
                                             ----------------  ----------------  --------------- 
 Gross profit                                         265,199           243,087          485,007 
 
 Distribution expenses                               (78,771)          (72,944)        (147,303) 
 Administrative expenses                            (174,770)         (150,162)        (294,108) 
-------------------------------------------  ----------------  ----------------  --------------- 
 Warehouse fire: stock loss 
  and other incremental costs                               -                 -          (8,486) 
 Warehouse fire: insurance reimbursements               6,299                 -           11,536 
-------------------------------------------  ----------------  ----------------  --------------- 
 Net other income (Note 4)                              6,299                 -            3,050 
 
 Operating profit                                      17,957            19,981           46,646 
 
 Finance income                                           145               168              312 
 Finance expense                                         (58)              (52)             (57) 
                                             ----------------  ----------------  --------------- 
 Profit before tax                                     18,044            20,097           46,901 
 
 Income tax expense                                   (3,735)           (4,796)         (10,313) 
                                             ----------------  ----------------  --------------- 
 Profit for the period                                 14,309            15,301           36,588 
                                             ================  ================  =============== 
 
 Net translation movements offset 
  in reserves                                           (134)             (120)            (176) 
 Net fair value gain on derivative 
  financial assets                                     10,098             1,193            2,015 
                                             ----------------  ----------------  --------------- 
 
 Other comprehensive income 
  for the period(1)                                     9,964             1,073            1,839 
                                             ----------------  ----------------  --------------- 
 Total comprehensive income                            24,273            16,374           38,427 
                                             ================  ================  =============== 
 
 Profit/(loss) attributable 
  to: 
 Owners of the parent company                          14,578            15,407           36,950 
 Non-controlling interest                               (269)             (106)            (362) 
                                             ----------------  ----------------  --------------- 
                                                       14,309            15,301           36,588 
                                             ================  ================  =============== 
 
 Total comprehensive income/(loss) 
  attributable to: 
 Owners of the parent                                  24,542            16,480           38,789 
 Non-controlling interest                               (269)             (106)            (362) 
                                             ----------------  ----------------  --------------- 
                                                       24,273            16,374           38,427 
                                             ================  ================  =============== 
 
 Earnings per share (Note 5) 
 Basic                                                  17.6p             18.6p            44.6p 
 Diluted                                                17.6p             18.5p            44.5p 
                                             ================  ================  =============== 
 
 

(1) All items of other comprehensive income may be reclassified to profit or loss. Net fair value gains on derivative financial assets will be reclassified from other comprehensive income to profit or loss during the next twelve months.

CONDENSED UNAUDITED Consolidated Statement of Changes in Equity

For the six months ended 28 February 2015

 
                                                                                                                    Equity 
                                                                       Employee                               attributable 
                               Called                                   Benefit                                  to owners 
                             up share         Share      Retained         Trust       Hedging   Translation         of the   Non-controlling         Total 
                              capital       premium   earnings(1)       reserve       reserve       reserve         parent          interest        equity 
                          (unaudited)   (unaudited)   (unaudited)   (unaudited)   (unaudited)   (unaudited)    (unaudited)       (unaudited)   (unaudited) 
                              GBP'000       GBP'000       GBP'000       GBP'000       GBP'000       GBP'000        GBP'000           GBP'000       GBP'000 
         At 1 September 
          2014                  2,920         6,901       186,927       (5,330)         2,240         (221)        193,437             (406)       193,031 
         Net cash 
          received 
          on exercise 
          of shares 
          from 
          EBT(2)                    -             -             -            38             -             -             38                 -            38 
         Transfer of 
          shares from 
          EBT(2) on 
          exercise                  -             -         (108)           108             -             -              -                 -             - 
         Share-based 
          payments 
          charge                    -             -         1,082             -             -             -          1,082                 -         1,082 
         Profit/(loss) 
          for the 
          period                    -             -        14,578             -             -             -         14,578             (269)        14,309 
         Other 
          comprehensive 
          income/(loss) 
          for the 
          period                    -             -             -             -        10,098         (134)          9,964                 -         9,964 
         Deferred tax 
          on share 
          options                   -             -           111             -             -             -            111                 -           111 
         Current tax 
          on items 
          taken 
          directly to 
          equity                    -             -           115             -             -             -            115                 -           115 
         At 28 February 
          2015                  2,920         6,901       202,705       (5,184)        12,338         (355)        219,325             (675)       218,650 
                         ============  ============  ============  ============  ============  ============  =============  ================  ============ 
 
 
                                                                       Employee                                     Equity 
                            Called up                                   Benefit                               attributable 
                                share         Share      Retained         Trust       Hedging   Translation   to owners of   Non-controlling         Total 
                              capital       premium   earnings(1)       reserve       reserve       reserve     the parent          interest        equity 
                          (unaudited)   (unaudited)   (unaudited)   (unaudited)   (unaudited)   (unaudited)    (unaudited)       (unaudited)   (unaudited) 
                              GBP'000       GBP'000       GBP'000       GBP'000       GBP'000       GBP'000        GBP'000           GBP'000       GBP'000 
         At 1 September 
          2013                  2,890         6,368       152,133       (1,770)           225          (45)        159,801               (2)       159,799 
         Shares 
          allotted in 
          the period               30           533             -             -             -             -            563                 -           563 
         Purchase of 
          shares by 
          EBT(2)                    -             -             -         (632)             -             -          (632)                 -         (632) 
         Transfer of 
          shares from 
          EBT(2) on 
          exercise                  -             -          (59)            59             -             -              -                 -             - 
         Share based 
          payments 
          charge                    -             -         2,527             -             -             -          2,527                 -         2,527 
         Profit/(loss) 
          for the 
          period                    -             -        15,407             -             -             -         15,407             (106)        15,301 
         Other 
          comprehensive 
          income/(loss) 
          for the 
          period                    -             -             -             -         1,193         (120)          1,073                 -         1,073 
         Acquisition of 
          subsidiary                -             -         (535)             -             -             -          (535)              (42)         (577) 
         Deferred tax 
          on share 
          options                   -             -       (7,284)             -             -             -        (7,284)                 -       (7,284) 
         Current tax on 
          items taken 
          directly to 
          equity                    -             -         2,643             -             -             -          2,643                 -         2,643 
         At 28 February 
          2014                  2,920         6,901       164,832       (2,343)         1,418         (165)        173,563             (150)       173,413 
                         ============  ============  ============  ============  ============  ============  =============  ================  ============ 
 
 
                                                                 Employee                                   Equity 
                          Called up                               Benefit                             attributable 
                              share       Share      Retained       Trust     Hedging   Translation   to owners of   Non-controlling       Total 
                            capital     premium   earnings(1)     reserve     reserve       reserve     the parent          interest      equity 
                          (audited)   (audited)     (audited)   (audited)   (audited)     (audited)      (audited)         (audited)   (audited) 
                            GBP'000     GBP'000       GBP'000     GBP'000     GBP'000       GBP'000        GBP'000           GBP'000     GBP'000 
         At 1 September 
          2013                2,890       6,368       152,133     (1,770)         225          (45)        159,801               (2)     159,799 
         Shares 
          allotted in 
          the period             30         533             -           -           -             -            563                 -         563 
         Purchase of 
          shares by 
          EBT(2)                  -           -             -     (3,914)           -             -        (3,914)                 -     (3,914) 
         Transfer of 
          shares from 
          EBT(2) on 
          exercise                -           -         (354)         354           -             -              -                 -           - 
         Share based 
          payments 
          credit                  -           -       (2,813)           -           -             -        (2,813)                 -     (2,813) 
         Profit/(loss) 
          for the 
          period                  -           -        36,950           -           -             -         36,950             (362)      36,588 
         Other 
          comprehensive 
          income/(loss) 
          for the 
          period                  -           -             -           -       2,015         (176)          1,839                 -       1,839 
         Acquisition of 
          subsidiary              -           -             -           -           -             -              -              (42)        (42) 
         Deferred tax 
          on share 
          options                 -           -       (8,730)           -           -             -        (8,730)                 -     (8,730) 
         Current tax on 
          items taken 
          directly to 
          equity                  -           -         9,741           -           -             -          9,741                 -       9,741 
         Balance as at 
          31 August 
          2014                2,920       6,901       186,927     (5,330)       2,240         (221)        193,437             (406)     193,031 
                         ==========  ==========  ============  ==========  ==========  ============  =============  ================  ========== 
 

(1) Retained earnings includes the share-based payments reserve

(2) Employee Benefit Trust and Capita Trust

CONDENSED UNAUDITED Consolidated Statement of Financial PositioN

At 28 February 2015

 
                                              At             At           At 
                                     28 February    28 February    31 August 
                                            2015           2014         2014 
                                     (unaudited)    (unaudited)    (audited) 
                                         GBP'000        GBP'000      GBP'000 
 Non-current assets 
 Goodwill                                  1,060          1,325        1,325 
 Other intangible assets                  69,389         50,280       62,576 
 Property, plant and equipment            61,167         46,141       55,400 
 Deferred tax asset                            -          1,127            - 
                                   -------------  -------------  ----------- 
                                         131,616         98,873      119,301 
                                   -------------  -------------  ----------- 
 
 Current assets 
 Inventories                             161,571        154,640      161,480 
 Trade and other receivables              18,589         19,110       20,385 
 Derivative financial assets 
  (Note 8)                                12,338          1,418        2,240 
 Current tax asset                             -              -        2,217 
 Cash and cash equivalents (Note 
  6)                                      64,891         36,914       74,340 
                                   ------------- 
                                         257,389        212,082      260,662 
                                   -------------  -------------  ----------- 
 
 Current liabilities 
 Trade and other payables              (167,820)      (135,201)    (185,539) 
 Current tax liability                   (1,397)        (1,806)            - 
                                   -------------  -------------  ----------- 
                                       (169,217)      (137,007)    (185,539) 
                                   -------------  -------------  ----------- 
 
 Net current assets                       88,172         75,075       75,123 
                                   ------------- 
 
 Non-current liabilities 
                                   -------------  -------------  ----------- 
 Deferred tax liability                  (1,138)          (535)      (1,393) 
                                   -------------  -------------  ----------- 
 
 Net assets                              218,650        173,413      193,031 
                                   =============  =============  =========== 
 
 
 Equity attributable to owners 
  of the parent 
 Called up share capital                   2,920          2,920        2,920 
 Share premium                             6,901          6,901        6,901 
 Employee Benefit Trust reserve          (5,184)        (2,343)      (5,330) 
 Hedging reserve                          12,338          1,418        2,240 
 Translation reserve                       (355)          (165)        (221) 
 Retained earnings                       202,705        164,832      186,927 
                                   ------------- 
                                         219,325        173,563      193,437 
                                   -------------  -------------  ----------- 
 
 Non-controlling interests                 (675)          (150)        (406) 
 
 Total equity                            218,650        173,413      193,031 
                                   =============  =============  =========== 
 

CONDENSED UNAUDITED Consolidated Statement of Cash Flows

For the six months ended 28 February 2015

 
                                               Six months        Six months     Year to 31 
                                           to 28 February    to 28 February    August 2014 
                                                     2015              2014 
                                              (unaudited)       (unaudited)      (audited) 
                                                  GBP'000           GBP'000        GBP'000 
 
 Operating profit                                  17,957            19,981         46,646 
 
 Adjusted for: 
 Depreciation of property, plant 
  and equipment                                     3,673             3,044          5,860 
 Amortisation of other intangible 
  assets                                            6,701             4,450          9,501 
 Loss on disposal of non-current 
  assets                                               52                93            150 
 Decrease/(increase) in inventories                   111          (11,499)       (18,352) 
 Decrease/(increase) in trade and 
  other receivables                                 1,808             (821)        (1,844) 
 (Increase)/decrease in trade and 
  other payables                                 (14,093)          (15,172)         33,522 
 Share-based payments charge/(credit)               1,082             2,527        (2,813) 
 Other non-cash items                                 269              (75)          (297) 
 Income tax paid                                    (145)           (2,346)        (3,714) 
                                         ----------------  ----------------  ------------- 
 Net cash generated from operating 
  activities                                       17,415               182         68,659 
 
 Investing activities 
 Payments to acquire other intangible 
  assets                                         (15,213)          (16,636)       (32,627) 
 Payments to acquire property, 
  plant and equipment                            (11,748)          (17,623)       (29,750) 
 Finance income                                       123               146            296 
 Acquisition of subsidiary, net 
  of cash acquired                                      -               182            182 
                                         ----------------  ---------------- 
 Net cash used in investing activities           (26,838)          (33,931)       (61,899) 
 
 Financing activities 
 Proceeds from issue of ordinary 
  shares                                                -               563            563 
 Net cash inflow/(outflow) relating 
  to Employee Benefit Trust                            38             (632)        (3,914) 
 Finance expense                                     (62)              (64)           (65) 
                                         ----------------  ----------------  ------------- 
 Net cash used in financing activities               (24)             (133)        (3,416) 
 
 Net (decrease)/increase in cash 
  and cash equivalents                            (9,447)          (33,882)          3,344 
                                         ================  ================  ============= 
 
 Opening cash and cash equivalents                 74,340            71,139         71,139 
 Effect of exchange rates on cash 
  and cash equivalents                                (2)             (343)          (143) 
                                         ----------------  ----------------  ------------- 
 Closing cash and cash equivalents                 64,891            36,914         74,340 
                                         ----------------  ----------------  ------------- 
 

Notes to the CONDENSED UNAUDITED financial information

For the six months ended 28 February 2015

1. Preparation of the condensed unaudited consolidated financial information

   a)   Basis of preparation 

The interim financial statements for the six months ended 28 February 2015 have been prepared in accordance with IAS 34, "Interim Financial Reporting" as adopted by the European Union. The interim financial information should be read in conjunction with the Group's Annual Report and Accounts for the year ended 31 August 2014, which has been prepared in accordance with IFRSs as adopted by the European Union.

The interim consolidated financial information contained in this report has been reviewed, not audited, and does not constitute statutory accounts within the meaning of section 434 of the Companies Act 2006. The Annual Report and Accounts for the year ended 31 August 2014 has been filed with the Registrar of Companies. The auditors' report on those accounts was unqualified, did not include a reference to any matters to which the auditors drew attention by way of emphasis without qualifying the report and did not contain statements under s498(2) or s498(3) of the Companies Act 2006.

The Group's business activities together with the factors that are likely to affect its future developments, performance and position are set out in the Business Review. The Business Review describes the Group's financial position, cash flows and borrowing facilities.

The interim financial statements were approved by the Board of Directors on 31 March 2015.

Going concern

The Directors have reviewed current performance and forecasts, combined with expenditure commitments, including capital expenditure. After making enquiries, the Directors have a reasonable expectation that the Group has adequate financial resources to continue its current operations, including contractual and commercial commitments for the foreseeable future. For this reason, they have continued to adopt the going concern basis in preparing the interim financial statements.

Statement of Directors' responsibilities

The Directors confirm that, to the best of their knowledge, this condensed set of consolidated financial statements have been prepared in accordance with IAS 34 "Interim Financial Reporting" as adopted by the European Union, and that the interim management report includes a fair review of the information required.

Accounting policies

The interim financial statements have been prepared in accordance with the accounting policies set out in the Annual Report and Accounts for the year ended 31 August 2014. Various new accounting standards and amendments were issued during the period, none of which have had or are expected to have any significant impact on the Group, and none of which have been adopted early.

Taxes on income in the interim periods are accrued using the tax rate that would be applicable to the expected total annual earnings.

2. Principal risks and uncertainties

The Board considers the principal risks and uncertainties which could impact the Group over the remaining six months of the financial year to 31 August 2015 to be unchanged from those set out in the Annual Report and Accounts for the year ended 31 August 2014, summarised as follows:

- Market risks, including maintaining our market position and fashionability, failure to meet customer demand and meet the needs of changing customer tastes

- Technological risk, including robustness and sufficiency of IT systems and infrastructure, and failure to adopt technological innovations

   -     Financial risks, including exposure to changes in interest and foreign exchange rates 

- Supply chain risks, including interruption to supply of core category products and disruption to delivery services or warehousing activities

   -     Brand and reputational risks 
   -     Reliance on key personnel 

These are set out in detail on pages 16 to 18 of the Group's Annual Report and Accounts for the year ended 31 August 2014, a copy of which is available on the Group's website, www.asosplc.com. Information on financial risk management is also detailed on pages 69 to 70 of the Annual Report.

   3.   Segmental analysis 

IFRS 8 'Operating Segments' requires operating segments to be determined based on the Group's internal reporting to the Chief Operating Decision Maker. The Chief Operating Decision Maker has been determined to be the Executive Board and has determined that the primary segmental reporting format of the Group is geographical by customer location, based on the Group's management and internal reporting structure.

The Executive Board assesses the performance of each segment based on revenue and gross profit after distribution expenses, which excludes administrative expenses.

 
                                                     Six months to 28 February 2015 (unaudited) 
                                            UK                US                EU               RoW             Total 
                                       GBP'000           GBP'000           GBP'000           GBP'000           GBP'000 
         Retail sales                  231,370            54,528           136,228           114,303           536,429 
         Delivery receipts               5,440             1,554             2,214             2,560            11,768 
         Third party 
          revenues                       2,277                 -                 -                 -             2,277 
         Internal revenues                 376                 -                 -             1,309             1,685 
                              ----------------  ----------------  ----------------  ----------------  ---------------- 
         Total segment 
          revenue                      239,463            56,082           138,442           118,172           552,159 
         Eliminations                    (376)                 -                 -           (1,309)           (1,685) 
                              ----------------  ----------------  ----------------  ----------------  ---------------- 
         Total revenue                 239,087            56,082           138,442           116,863           550,474 
         Cost of sales               (132,045)          (23,344)          (71,170)          (58,716)         (285,275) 
                              ----------------  ----------------  ----------------  ----------------  ---------------- 
         Gross profit                  107,042            32,738            67,272            58,147           265,199 
         Distribution 
          expenses                    (25,050)          (17,239)          (18,092)          (18,390)          (78,771) 
                              ----------------  ----------------  ----------------  ----------------  ---------------- 
         Segment result                 81,992            15,499            49,180            39,757           186,428 
         Administrative 
          expenses                                                                                           (174,770) 
         Net other income                                                                                        6,299 
         Operating profit                                                                                       17,957 
         Finance income                                                                                            145 
         Finance expense                                                                                          (58) 
                                                                                                      ---------------- 
         Profit before tax                                                                                      18,044 
                                                                                                      ================ 
 
 

Internal revenues relate largely to sale of stock by ASOS.com to ASOS (Shanghai) Commerce Co. Limited.

 
                                                     Six months to 28 February 2014 (unaudited) 
                                          UK                 US                 EU                RoW               Total 
                                     GBP'000            GBP'000            GBP'000            GBP'000             GBP'000 
         Retail sales                182,040             46,749            127,626            115,904             472,319 
         Delivery 
          receipts                     3,410                835              1,582              1,717               7,544 
         Third party 
          revenues                     1,863                  -                  -                  -               1,863 
         Internal 
          revenues                         -                  -                  -                400                 400 
         Total segment 
          revenue                    187,313             47,584            129,208            118,021             482,126 
         Eliminations                      -                  -                  -              (400)               (400) 
                          ------------------  -----------------  -----------------  -----------------  ------------------ 
         Total revenue               187,313             47,584            129,208            117,621             481,726 
         Cost of sales             (100,182)           (20,131)           (63,325)           (55,001)           (238,639) 
                          ------------------  -----------------  -----------------  -----------------  ------------------ 
         Gross profit                 87,131             27,453             65,883             62,620             243,087 
         Distribution 
          expenses                  (17,896)           (15,100)           (17,784)           (22,164)            (72,944) 
                          ------------------  -----------------  -----------------  -----------------  ------------------ 
         Segment result               69,235             12,353             48,099             40,456             170,143 
         Administrative 
          expenses                                                                                              (150,162) 
                                                                                                       ------------------ 
         Operating 
          profit                                                                                                   19,981 
         Finance income                                                                                               168 
         Finance expense                                                                                             (52) 
                                                                                                       ------------------ 
         Profit before 
          tax                                                                                                      20,097 
                                                                                                       ================== 
 
 
                                                          Year to 31 August 2014 (audited) 
                                            UK                US                EU               RoW             Total 
                                       GBP'000           GBP'000           GBP'000           GBP'000           GBP'000 
         Retail sales                  372,241            92,311           256,385           234,358           955,295 
         Delivery receipts               7,412             1,773             3,162             3,604            15,951 
         Third party 
          revenues                       4,224                 -                 -                 -             4,224 
         Internal revenues                 111                 -                 -             7,654             7,765 
                              ----------------  ----------------  ----------------  ----------------  ---------------- 
         Total segment 
          revenue                      383,988            94,084           259,547           245,616           983,235 
         Eliminations                    (111)                 -                 -           (7,654)           (7,765) 
                              ----------------  ----------------  ----------------  ----------------  ---------------- 
         Total revenue                 383,877            94,084           259,547           237,962           975,470 
         Cost of sales               (207,853)          (40,137)         (126,460)         (116,013)         (490,463) 
                              ----------------  ----------------  ----------------  ----------------  ---------------- 
         Gross profit                  176,024            53,947           133,087           121,949           485,007 
         Distribution 
          expenses                    (39,618)          (28,804)          (37,062)          (41,819)         (147,303) 
                              ----------------  ----------------  ----------------  ----------------  ---------------- 
         Segment result                136,406            25,143            96,025            80,130           337,704 
         Administrative 
          expenses                                                                                           (294,108) 
         Net other income                                                                                        3,050 
         Operating profit                                                                                       46,646 
         Finance income                                                                                            312 
         Finance expense                                                                                          (57) 
                                                                                                      ---------------- 
         Profit before tax                                                                                      46,901 
                                                                                                      ================ 
 
 

Due to the nature of its activities, the Group is not reliant on any individual major customers.

No analysis of the assets and liabilities of each operating segment is provided to the Chief Operating Decision Maker in the monthly management accounts therefore no measure of segments assets or liabilities is disclosed in this note.

There are no material non-current assets located outside the UK.

   4.   Net other income 

Net other income recognised during the six months ended 28 February 2015 relates to final business interruption reimbursements as a result of the fire in our main distribution hub in June 2014. Amounts recognised during the year to 31 August 2014 related to insurance reimbursements related to stock loss and other incremental costs plus a portion of business interruption losses.

 
                                                  Six months        Six months      Year to 
                                              to 28 February    to 28 February    31 August 
                                                        2015              2014         2014 
                                                 (unaudited)       (unaudited)    (audited) 
                                                     GBP'000           GBP'000      GBP'000 
 
         Stock loss and other incremental 
          costs                                            -                 -      (8,486) 
         Insurance reimbursements                      6,299                 -       11,536 
                                            ---------------- 
         Total                                         6,299                 -        3,050 
                                            ================  ================  =========== 
 

At 31 August 2014, the Group disclosed a contingent asset in relation to these expected final business interruption reimbursements. This contingent asset no longer exists as at 28 February 2015 as a result of the reimbursements received above.

   5.   Earnings per share 

Basic earnings per share is calculated by dividing the profit attributable to the owners of the parent company by the weighted average number of ordinary shares in issue during the year. Own shares held by the Employee Benefit Trust and Capita Trust are eliminated from the weighted average number of ordinary shares.

Diluted earnings per share is calculated by dividing the profit attributable to the owners of the parent company by the weighted average number of ordinary shares in issue during the period, adjusted for the effects of potentially dilutive share options.

 
                                                     Six months        Six months         Year to 
                                                 to 28 February    to 28 February       31 August 
                                                           2015              2014            2014 
                                                    (unaudited)       (unaudited)       (audited) 
                                                  No. of shares     No. of shares   No. of shares 
         Weighted average share capital 
         Weighted average shares in issue 
          for basic earnings per share               82,921,082        82,707,823      82,845,587 
         Weighted average effect of dilutive 
          options                                        64,978           442,819         279,864 
                                               ----------------  ----------------  -------------- 
         Weighted average shares in issue 
          for diluted earnings per share             82,986,060        83,150,642      83,125,451 
                                               ================  ================  ============== 
 
 
                                                  Six months        Six months      Year to 31 
                                              to 28 February    to 28 February          August 
                                                        2015              2014            2014 
                                                 (unaudited)       (unaudited)       (audited) 
                                                     GBP'000           GBP'000         GBP'000 
         Earnings 
         Underlying earnings attributable 
          to owners of the parent                     14,578            15,407          36,950 
                                            ================  ================ 
 
                                                  Six months        Six months      Year to 31 
                                              to 28 February    to 28 February          August 
                                                        2015              2014            2014 
                                                 (unaudited)       (unaudited)       (audited) 
                                                       Pence             Pence           Pence 
         Earnings per share 
         Basic earnings per share                       17.6              18.6            44.6 
         Diluted earnings per share                     17.6              18.5            44.5 
                                            ================  ================  ============== 
 
   6.   Reconciliation of cash and cash equivalents 
 
                                                   Six months        Six months   Year to 31 
                                               to 28 February    to 28 February       August 
                                                         2015              2014         2014 
                                                  (unaudited)       (unaudited)    (audited) 
                                                      GBP'000           GBP'000      GBP'000 
 
 Net movement in cash and cash equivalents            (9,447)          (33,882)        3,344 
 Opening cash and cash equivalents                     74,340            71,139       71,139 
 Effect of exchange rates on cash 
  and cash equivalents                                    (2)             (343)        (143) 
                                             ----------------  ----------------  ----------- 
 Closing cash and cash equivalents                     64,891            36,914       74,340 
                                             ================  ================  =========== 
 

The Group has a GBP20m revolving loan credit facility which includes an ancillary GBP10m guaranteed overdraft facility and which is available until July 2015. We expect to renegotiate this loan facility during the second half of the year.

   7.   Capital expenditure and commitments 

During the period, the Group acquired property, plant and equipment of GBP9.7m and intangible assets of GBP13.9m. Disposals were immaterial. At the period end capital commitments contracted, but not provided for by the Group, amounted to GBP2.6m.

   8.   Financial instruments 

There are no changes to the categories of financial instruments held by the Group.

 
                                     Six months        Six months   Year to 31 
                                 to 28 February    to 28 February       August 
                                           2015              2014         2014 
                                    (unaudited)       (unaudited)    (audited) 
                                        GBP'000           GBP'000      GBP'000 
 Financial assets 
 Loans and receivables(1)                75,595            48,349       86,058 
 Derivative financial assets             12,338             1,418        2,240 
                               ================  ================  =========== 
 Financial liabilities 
 Amortised cost(2)                    (165,152)         (133,015)    (181,481) 
                               ================  ================  =========== 
 

(1) Loans and receivables include trade and other receivables and cash and cash equivalents, and excludes prepayments.

(2) Included in financial liabilities at amortised cost are trade payables, accruals and other payables.

The Group operates internationally and is therefore exposed to foreign currency transaction risk, primarily on sales denominated in US dollars, Euros and Australian dollars. The Group's policy is to mitigate foreign currency transaction exposures where possible and the Group uses financial instruments in the form of forward foreign exchange contracts to hedge future highly probable foreign currency cash flows.

These forward foreign exchange contracts are classified above as derivative financial assets and are classified as Level 2 financial instruments under IFRS 13, "Fair Value Measurement." They have been fair valued at 28 February 2015 with reference to spot exchange rates that are quoted in an active market. All forward foreign exchange contracts were assessed to be highly effective during the period to 28 February 2015 and a net unrealised gain of GBP10,098,000 (2014: GBP1,193,000) was recognised in equity. All derivative financial assets at 28 February 2015 mature within one year based on the related contractual arrangements.

   9.   Related Parties 

The Group's related parties are the Employee Benefit Trust, Capita Trust and key management personnel. There have been no material changes to the Group's related party transactions during the six months to 28 February 2015.

Independent review report to ASOS PLC

Introduction

We have been engaged by the Company to review the interim results for the six months ended 28 February 2015, which comprises the condensed consolidated statement of total comprehensive income, condensed consolidated statement of financial position, condensed consolidated statement of changes in equity, condensed consolidated cash flow statement and related notes. We have read the other information contained in the half-yearly financial report and considered whether it contains any apparent misstatements or material inconsistencies with the information in the condensed set of financial statements.

Directors' responsibilities

The half-yearly financial report is the responsibility of, and has been approved by, the directors. The directors are responsible for preparing the half-yearly financial report in accordance with the AIM Rules for Companies which require that the financial information must be presented and prepared in a form consistent with that which will be adopted in the company's annual financial statements.

As disclosed in Note 1, the annual financial statements of the group are prepared in accordance with IFRSs as adopted by the European Union. The condensed set of financial statements included in this half-yearly financial report has been prepared in accordance with the International Accounting Standard 34, "Interim Financial Reporting", as adopted by the European Union.

Our responsibility

Our responsibility is to express to the company a conclusion on the condensed set of financial statements in the half-yearly financial report based on our review. This report, including the conclusion, has been prepared for and only for the company for the purpose of the AIM Rules for Companies and for no other purpose. We do not, in producing this report, accept or assume responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

Scope of review

We conducted our review in accordance with International Standard on Review Engagements (UK and Ireland) 2410, 'Review of Interim Financial Information Performed by the Independent Auditor of the Entity' issued by the Auditing Practices Board for use in the United Kingdom. A review of interim financial information consists of making enquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review is substantially less in scope than an audit conducted in accordance with International Standards on Auditing (UK and Ireland) and consequently does not enable us to obtain assurance that we would become aware of all significant matters that might be identified in an audit. Accordingly, we do not express an audit opinion.

Conclusion

Based on our review, nothing has come to our attention that causes us to believe that the condensed set of financial statements in the half-yearly financial report for the six months ended 28 February 2015 is not prepared, in all material respects, in accordance with International Accounting Standard 34 as adopted by the European Union and the AIM Rules for Companies.

The condensed interim financial statements for the period ended 28 February 2014 forming the corresponding figures of the condensed interim financial statements for the period ended 28 February 2015 have not been reviewed.

PricewaterhouseCoopers LLP

Chartered Accountants

31 March 2015

This information is provided by RNS

The company news service from the London Stock Exchange

END

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