AI, VR, IoT and Kate McKinnon Headline Adobe “Summit Sneaks”
March 22 2017 - 9:00AM
Business Wire
Adobe Spotlights VR Advertising, In-Store Analytics and a
More Personalized Alexa
At Adobe Summit, Adobe (Nasdaq:ADBE) will reveal its latest
innovations in areas including Artificial Intelligence (AI),
Virtual Reality (VR) and the Internet of Things (IoT) during the
annual “Summit Sneaks.” Hosted by Saturday Night Live’s Kate
McKinnon, attendees will get a sneak peek at new technologies
designed to dramatically improve customer experience. Fueling each
of Summit Sneaks’ previews and demos is Adobe Sensei, which uses
artificial intelligence and machine learning, as well as Adobe’s
massive volume of content and data assets, to tackle today’s most
complex experience challenges. Sneaks is a perennial highlight of
Summit and audience favorites often become part of future product
offerings.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170322005369/en/
Whether you’re a student, designer, enterprise or government
agency, reimagining your customer experience has become a critical
part of every digital transformation strategy. Technologies such as
VR, AI, and IoT will provide new ways to design and deliver great
digital experiences. All great experiences start with amazing
design and deep intelligence, which have long been Adobe’s core
competencies. Sneaks is the opportunity for Adobe’s top R&D
talent to showcase work that pushes the boundaries in these
domains.
Some of the projects Adobe will be showing off at “Summit
Sneaks” include:
Virtual Reality and Augmented Reality
- VR advertising: When done
effectively, VR can be personalized and immersive while feeling
natural. This project combines technology across Marketing Cloud
and Creative Cloud to enable real-time advertising in a VR
environment. Picture an individual wearing a VR headset, placed in
the middle of New York’s Times Square. As she looks around,
billboards are replaced in real-time. The deep learning
capabilities powered by Adobe Sensei and the analytics and
advertising capabilities in Adobe Experience Cloud identify what
the customer would likely be interested in and pull the appropriate
assets from within Creative Cloud.
- Future of retail: The Microsoft
HoloLens is driving the ability to compute in the physical world.
The potential to visualize and layer data over objects—through
voice commands and gestures—offers the ability for brands to see
how consumers navigate physical spaces. This project illustrates
the opportunities for retailers by showing how in-store shopper
interactions can be captured and visualized within Adobe Analytics.
For instance, by placing sensors on its items, a retailer can see
that a product is generating heavy foot traffic and release more
variations and promotions to serve customer demand.
Artificial Intelligence and Machine Learning
- Intelligent website
personalization: Personalized web experiences increase brand
engagement and conversion. This project taps into Adobe Sensei’s AI
technology to make intuitive recommendations about both layout and
content. A travel website, for example, could input retirees as its
target audience. Using Adobe Sensei’s capabilities, the site can
mine the brand’s digital asset system in Adobe Experience Cloud to
recommend the most effective layout and brand assets.
- Geo-based audience targeting:
This project will allow brands with a physical presence to tap into
location technologies and engage consumers on the move with
relevant content and promotions. Using a core service in Adobe
Marketing Cloud, a fast food chain could identify groups of
opted-in users that display purchase intent through engagement with
the brand’s mobile app. Through patterns identified with Adobe
Sensei’s machine learning, users are grouped by location and can be
served up customized promotions that drive them to the
restaurant.
The Internet of Things
- Next generation voice assistant:
Interactions with interfaces such as Amazon Alexa are currently
transactional and anonymous, where users receive information on
general topics such as movie show times or playlists. This project
takes core Adobe Experience Cloud technologies and Amazon’s
open APIs to create a more intelligent and personalized assistant.
For example, consumers can ask Alexa for their reward status for a
hotel chain or airline. Alexa can then use their customer profile
data and preferences to recommend promotions or activities that
take advantage of those reward points/miles in a transparent and
privacy conscious manner.
Helpful Links:
- Stream the keynote on Wednesday, March
22, 10am–12pm
PT: http://summit.adobe.com/na/sessions/summit-online/sign-up/
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170322005369/en/
AdobeKevin Fu, 415-832-2266kfu@adobe.comStefan Offermann,
408-536-4023sofferma@adobe.com
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Aug 2024 to Sep 2024
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Sep 2023 to Sep 2024