Yahoo Unveils New Technology Offerings at Advertising Week
September 28 2015 - 8:00AM
Business Wire
Combines strengths of Yahoo, BrightRoll and
Flurry to build robust ad tech portfolio and deliver best-in-class
programmatic solutions for video, display and native advertising
across all devices
Yahoo Inc (NYSE:YHOO) today announced key updates to its
advertising technology portfolio at Advertising Week in New
York:
- BrightRoll is Yahoo’s new,
unified brand for programmatic advertising technology, offering a
suite of media-agnostic tools to help advertisers, publishers and
partners connect with consumers across ad formats and devices.
- Yahoo Gemini, the company’s
proprietary marketplace for search and native advertising across
devices, introducing new product features and the Yahoo Preferred
Partner Program.
Over the past year the company has focused heavily on product
development, and is bringing together the strengths of Yahoo,
BrightRoll and Flurry to build a robust technology offering that
simplifies the overall experience of digital advertising and drives
measurable results for advertisers. This technology is integrated
with Yahoo’s unique data insights, including 165 billion daily
events from more than one billion people worldwide and Flurry
mobile app behavior from 2 billion devices, enabling Yahoo to
target the right audience across devices and deliver greater brand
impact for advertisers.
“Yahoo is building a strong portfolio of solutions to help
advertisers connect and engage with consumers through the
combination of data and technology,” said Prashant Fuloria, Senior
Vice President of Advertising Products at Yahoo. “We’ve made
significant investments to integrate Yahoo’s targeting and
measurement capabilities into BrightRoll’s programmatic tools to
provide more control, more transparency, and ultimately better
results.”
BrightRoll
Yahoo has unified all of its programmatic advertising technology
under the BrightRoll brand. Since acquiring BrightRoll in December
2014, the company has focused on building an open, media-agnostic
suite of programmatic buying and selling tools to help advertisers,
publishers and partners grow and measure their business. As one of
the leading programmatic advertising technology offerings in the
marketplace, BrightRoll powers digital advertising for 99 of the
AdAge Top 100 advertisers and half of the comScore Top 50
publishers.
- The BrightRoll DSP drives
efficient programmatic buying for video, display and native
advertising, leveraging exclusive access to Yahoo data and unique
insights from one billion people and 165 billion daily data events
to target the right audience.
- The BrightRoll Exchange
seamlessly connects buyers and sellers of high-quality video and
display inventory, including Yahoo properties and other premium
publishers. The exchange is integrated with 100 DSPs and enables
access to thousands of sites and apps via RTB, private marketplaces
and programmatic direct.
Yahoo Gemini
Today Yahoo Gemini introduced a new custom audience feature that
enables advertisers to leverage their own data alongside Yahoo data
to efficiently retarget audiences across devices. As Yahoo’s
proprietary marketplace for search and native advertising across
devices, Yahoo Gemini helps advertisers target, reach and engage
relevant audiences to drive measurable results.
In addition, Yahoo recently launched the Yahoo Preferred Partner
Program, connecting advertisers with a community of innovative,
advertising technology and service providers, including Acquisio,
ChannelAdvisor, Dealer.com, DrivenLocal, Fiksu, Kenshoo, Marin
Software, Sprinklr and Tealium. The program is designed to bring
more search and native demand to the Yahoo Gemini marketplace and
driving improved results for both partners and advertisers.
Partners are selected as part of the Yahoo Gemini Certification
Program to ensure their commitment to quality and client
service.
To learn about Yahoo’s media-agnostic, programmatic advertising
technology solutions, please visit www.brightroll.com. More
information on Yahoo Gemini can be found at
https://advertising.yahoo.com/Blog/.
About Yahoo
Yahoo is a guide focused on informing, connecting, and
entertaining our users. By creating highly personalized experiences
for our users, we keep people connected to what matters most to
them, across devices and around the world. In turn, we create value
for advertisers by connecting them with the audiences that build
their businesses. Yahoo is headquartered in Sunnyvale, California,
and has offices located throughout the Americas, Asia Pacific
(APAC) and the Europe, Middle East and Africa (EMEA) regions. For
more information, visit the pressroom (pressroom.yahoo.net) or the
Company’s blog (yahoo.tumblr.com).
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version on businesswire.com: http://www.businesswire.com/news/home/20150928005438/en/
Yahoo! Inc.Media Contact:Maya Komadina,
925-200-2469mkomadina@yahoo-inc.com
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