NEW YORK, Jan. 17, 2017 /PRNewswire/ -- Further
strengthening its commitment to offering clients world-class
strategic counsel paired with cutting-edge integrated
communications, Burson-Marsteller today announced that
world-renowned and internationally awarded executive creative
director Tom Eslinger has been named
as the firm's first-ever Global Chief Creative Officer, effective
immediately. He will be responsible for the seamless integration of
strategy, planning and analytics to yield powerful, integrated
creative ideas for application across all traditional, digital and
mobile platforms as well as emerging platforms like virtual,
augmented and mixed reality.
"We are deeply committed to investing in the very best talent
who will deliver significant benefits to our clients," said
Kevin Bell, Worldwide President,
Burson-Marsteller, to whom Eslinger will report. "Tom Eslinger is an extraordinary creative talent
and leader who will bring the latest creative processes and new
thinking to our work. In an era where the lines between
advertising, branding, media and public relations have blurred, Tom
will use his broad expertise to ensure creativity is at the
forefront of everything we do at Burson-Marsteller."
Before joining Burson-Marsteller, Eslinger was consulting
Executive Creative Director for visual effects and virtual reality
firm Framestore's integrated advertising efforts. Before that, he
spent 13 years in the Saatchi & Saatchi network, eight of which
as Worldwide Digital Creative Director. In that role, he led
digital creative direction and strategy on global new business and
client initiatives, identified creative production partnerships and
talent recruitment and led cross-network partnerships via the
Publicis Groupe. He served for 10 years on the Publicis Groupe's
Worldwide Creative Board of Directors and was a member of its
mergers and acquisitions/investment group of directors.
Before leaving Saatchi & Saatchi, Eslinger added Regional
Digital Executive Creative Director for Greater China to his duties, providing
hands-on creative leadership across digital and m-Commerce
capabilities and leading merger and acquisition identification for
the region. His brand experience includes Diageo, General Mills,
Mondelez, Procter & Gamble, Sands Casinos and Resorts, T-Mobile
and Toyota, among many others.
"Burson-Marsteller has a powerful and proven legacy of
delivering world-class counsel and results for clients," said
Eslinger. "I am excited to take on this brand-new role bringing
creative, strategy, analytics and production together. I have a
passion for creating truly integrated creative solutions across
emerging channels and devices to build brands and businesses.
Working with the great team I am joining, we will evolve and grow
the next phase of Burson-Marsteller's legacy."
Over 20 years, Eslinger has been highly awarded at the Cannes
Lions International Festival of Creativity across multiple
categories, and he has won dozens of other international and
regional awards including The Effies, Clios, D&AD, Axis, AWARD,
SPIKES and The One Show (U.S. and China). He has served as president of the
Cyber Lions and inaugural Mobile Lions juries and as a jurist on
the Cyber, Innovation and Titanium Lions.
Eslinger's first book, Mobile Magic: The Saatchi &
Saatchi Guide to Mobile Marketing and Design (Wiley,
February 2014), is a resource for brand marketers focusing on
the strategic opportunities and practical implications of mobile
marketing. His typographical and interactive work has been
showcased in multiple publications and is part of the permanent
design collection of the Museum of Modern Art in New York. He has contributed articles and
op-ed pieces for Contagious, AdAge and ADWEEK. Eslinger earned his
Bachelor's in Fine Arts from the Minneapolis
College of Design.
About Burson-Marsteller
Burson-Marsteller is a leading global strategic communications and
public relations firm. It provides clients with strategic thinking
and program execution across a full range of public relations,
public affairs, reputation and crisis management, advertising and
digital strategies. The firm's worldwide network consists of 73
offices and 85 affiliate offices, together operating in 110
countries across six continents. Burson-Marsteller is a part of
Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the
world's leader in communications services. For more information,
please visit www.burson-marsteller.com.
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SOURCE Burson-Marsteller